Hello, and happy spring!
As I’m typing this, all of the windows in my apartment are open, birds are chirping, the sun is shining, and I am one happy lady. #summeriscoming
With a new season comes new trending searches, and boy oh boy are they just delightful. It’s going to be an awesome springtime, friends. Here’s what trending in April:
The whole span of January – April is kind of a lull. After Christmas and New Year’s Eve in December, there really isn’t a holiday to celebrate until the spring. Luckily, spring holidays are right around the corner, so here are some dates to remember as you’re planning out your editorial calendar:
- Easter: Sunday, April 21
- Earth Day: Monday, April 22
- Cinco de Mayo: Sunday, May 5
- Mother’s Day: Sunday, May 12
- Memorial Day: Monday, May 27
- Father’s Day: Sunday, June 16
Because Easter falls so late this year, you have plenty of time to get all of your brunch, egg, and chocolate recipes ready for your readers. It’s bound to be a delicious month as you’re planning ahead for these spring holidays!
Game of Thrones
Winter is coming…for the last time. Where are all of my Game of Thrones fans at?! As we are all woefully aware, the final season of Game of Thrones premiers April 14th, and while it’s not necessarily trending now, we know that searches are going to spike real fast.
(Don’t those trend spikes look like crowns? Kind of?)
But seriously, there are a lot of food references in Game of Thrones. For instance:
- Sansa loves lemon cakes
- The Hound loves chicken
- Hotpie loves Direwolf bread
- Tyrion and Cersei love wine
- Jaime loves handpies
- Arya loves Frey Pie
Okay, probably not those last two. But there are so many ways that you can help your readers with their viewing parties! Not only with recipes, but with prizes, games, and more.
Almonds and Cake
The fluffy, buttery, sugary goodness we all know and love as “cake” is is trending this month!
Cake and our spring holidays go hand-in-hand, so you might want to try and incorporate those spring holiday themes into your baking endeavors. Carrot cake, coconut cake, lemon cake…they’re all super popular this time of year. But you can also try stepping out of the [cake] box (heh) with other seasonal flavors and colors like Jessica’s stunning Pistachio Carrot Cake or Sally’s light and airy Pavlova!
Natural and Whole Foods
On the other side of the spectrum, natural food searches are trending in April. Even though your readers are interested in holiday recipes, they might be more interested in the lighter, healthier side of celebrations.
Perhaps you can give your readers a lighter meal plan for spring. Better yet, you can focus on in-season produce and focus on dishes that naturally accentuate the flavors of the season. Which leads me to…
Yep. This spikey, green veggie is trending this month, and for good reason: it’s in season!
I adore asparagus, and there’s a ton you can do with it! Grilled asparagus, pureéd asparagus, roasted asparagus…the list goes on and on. Encourage your readers to get their veggie on with other in-season produce like new potatoes, parsley, and artichokes. Yum yum.
With warmer weather comes sniffling, sneezing, and itchy eyes. Searches for allergies are starting to spike this month, and it makes sense considering we’re in the thick of seasonal allergy time. While the allergy-prone might not be having too much fun this time of year, you can make their spring a little brighter.
Do you and your family have a natural remedy for seasonal allergies? A post about it might be popular this time of year! You could also focus on your favorite ways to combat allergies: favorite allergy medication, ways to avoid scratchy eyes, etc. You can help keep your readers feeling their best this month.
Question: How are you going to help your readers celebrate spring?