Trending Now in Food Blogging – April

Hello, and happy spring!

What an interesting time to celebrate springtime.

With a new season comes new trending searches, but trends are really going to look different this month. Here’s what trending now:

COVID–19

Alright. Let’s talk about the big, gigantic elephant in the room: the COVID–19 pandemic.

Because this virus has had such a huge impact on the entire world, I have a feeling that this year’s April trends will be dramatically influenced by this

So what do you post on a food blog during a worldwide pandemic?

There is never going to be a right or wrong answer here, but you can serve your audience during tough times. We encourage you to check out this quick 30-ish minute episode of the Food Blogger Pro Podcast for some advice and guidance as you navigate these uncertain times.

Spring Holidays

Even though the coronavirus is at the forefront of everyone’s minds, time goes on and there are some holidays on the horizon. Here are a few you might want to keep in mind:

  • Easter: Sunday, April 12
  • Earth Day: Wednesday, April 22
  • Cinco de Mayo: Tuesday, May 5
  • Mother’s Day: Sunday, May 10
  • Memorial Day: Monday, May 25
  • Father’s Day: Sunday, June 21

Celebrations for these holidays may look different this year, so think about ways that you and your readers can celebrate while self-quarantining. What are your favorite tools to use to connect with your friends and families virtually? Have any tips for a virtual cook-along? How are you and your families celebrating these holidays?

The majority of us are heading into uncharted territories, having to enjoy these holidays with six feet between one another, so this timely advice is bound to help your readers.

Cake

The fluffy, buttery, sugary goodness we all know and love as “cake” is trending this month!

Cake and our spring holidays go hand-in-hand, so you might want to try and incorporate those spring holiday themes into your baking endeavors. Carrot cake, coconut cake, lemon cake…they’re all super popular this time of year.

But you can also try stepping out of the [cake] box (heh) using quarantine-friendly ingredients. Do you have a recipe for an egg-free cake? How about ways to frost cake without using butter? Find ways that your readers can curb their cake cravings without needing some of these high-ticket grocery store items.

Stay-At-Home Kids

One of the many results of the COVID–19 pandemic is that many kids are out of school and parents are looking for ways to keep them occupied at home.

Do you have any kid-friendly recipes or meal ideas that kids can help prepare? Share them this month! Other related trending searches include: science experiements for kids, frozen meals, crafts for kids, and easy healthy meals.

Snapshot of a Pinterest trends graph

Asparagus

Yep. This spikey, green veggie is trending this month, and for good reason: it’s in season!

There is a ton you can do with asparagus – fresh or frozen. Grilled asparagus, pureéd asparagus, roasted asparagus…the list goes on and on. Encourage your readers to get their veggie on with other in-season produce like new potatoes, parsley, and artichokes. Yum yum.

Allergies

With warmer weather comes sniffling, sneezing, and itchy eyes. Searches for allergies are starting to spike this month, and it makes sense considering we’re in the thick of seasonal allergy time. While the allergy-prone might not be having too much fun this time of year, you can make their spring a little brighter.

Do you and your family have a natural remedy for seasonal allergies? A post about it might be popular this time of year! You could also focus on your favorite ways to combat allergies: favorite allergy medication, ways to avoid scratchy eyes, etc. You can help keep your readers feeling their best this month.

Let’s chat: How are you approaching blog content in the wake of COVID–19?

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9 Comments

  1. I love the call out to GoT! I am seeing recipes inspired by them already and I bet we will see a whole SLEW of lemon cakes. Maybe not so much frey pie. lol

    We just got done rewatching the series in preparation. I was worried we werent going to make it.

    1. SAME! We’re almost done with the last season. Season 7 is so emotional, man. Haha.

      I have my GOT recipes scheduled! Cannot wait to share them 🙂

  2. Bjork was right about taking this time to help people. I have created new posts that are mainly comfort and pantry foods. I will leave the content I had ready for another time when we are not in crisis.My weekly Friday Finds link post has been only about coping mechanisms and food safety surrounding Covoranvirus for the last 2 weeks in the attempt to get people useful information. I live right outside NYC in CT and we are in so much peril. I just want to be human and let this be the season where I do not grow. Thanks Bjork! He is consistently a voice of reason. Be safe.