Trending Now in Food Blogging - May

Alexa

by Alexa on Apr 26, 2018 in Trending Now

Find out what's trending in searches in May - spring holidays, graduation, strawberries, & more!

Can someone please tell me how in the world it’s May already?! I feel like I was just writing about Thanksgiving, Christmas, and New Year’s Resolution trends.

2018 is certainly chugging along, and I couldn't be more excited about these late spring / early summer trends! The sun is shining, summer is coming, and life is good. Here are some trending searches you can focus on in May:

Spring Holidays

There are so many fun holidays to look forward to this time of year, and that means that your readers will be in need of recipe and entertaining ideas. Spring and summer mean potlucks, picnics, and outdoor parties, so try giving your readers ideas to help make this Season of Entertaining a little easier.

Perhaps you know of some ways to keep food bug-free when picnic-ing. Maybe you have some recipes that will keep during a warm day. If your blog is more niched, try putting together a full-blown menu for some of these holidays. I'd definitely be interested in checking out a Plant-Based Mother's Day Menu!

Here are some holidays to keep in mind this time of year:

  • Cinco de Mayo: Saturday, May 5
  • Mother's Day: Sunday, May 13
  • Memorial Day: Monday, May 28
  • Father's Day: Sunday, June 17
  • First Day of Summer: Thursday, June 21
  • Independence Day: Wednesday, July 4

Margaritas & Tacos

Arguably the *best* part about this time of year is the fact that margaritas and tacos are trending. Can you think of a better duo?

Now that it finally feels like spring, it's the perfect time to fire up the grill, line your cups with salt, and have a fun little fiesta.

I also wanted to highlight these two trends because of those two very random spikes you see—October 2017 for margaritas and December 2016 for tacos. Kind of weird, right? There isn't a popular Mexican food-based holiday close to these dates, so what's going on?

It actually has to do with fads, when searches gain popularity quickly and then fade just as quick. Searches for these terms spiked because of something that happened in the news or in pop culture, and in these instances, Applebees launched $1 margaritas in October 2017 and Taco Bell launched $1 double stacked tacos.

If you ever see weird spikes like this on Google Trends and feel like investigating, I suggest setting a custom time range for that search term on Google Trends (I chose 10/1/2017 - 10/31/2017), and then scrolling down to the Related Queries box:

While these fads, by definition, don't really matter in 2018, it's something to keep in mind. Be sure to keep your eye on popular news stories to see if you can hit one of these micro trends!

Graduation

I can't believe that three years ago I was clad in a cap and gown and graduating with a couple hundred of my fellow classmates. May is the month of graduation festivities, so there's a good chance that your readers might be searching for some fun and delicious graduation goodies. In fact, look how searches for "graduation" spike this month every year:

Find out what's trending in searches in May - spring holidays, graduation, strawberries, & more!

Keep in mind that graduation parties are often filled with lots of people, coordination, and food, so give your readers some ways to navigate these exciting (and hectic) occasions. You know how some bloggers write a schedule to help their readers plan out and time their Thanksgiving feasts? A "Graduation Guide" structured just like that can help your readers effortlessly plan and execute their graduation parties.

Summer Weddings

Tis the season! Wedding planning madness is in full-force this month, and your readers are looking for fun and simple ways to make their big days pop.

DIY weddings have gotten more and more popular each year, so maybe you have a fun and unique DIY project to share with your readers. Perhaps you have some tips on cooking or baking for large crowds. Or maybe you have a cute way to incorporate spring and summer produce into a wedding ceremony. Hint: strawberries might be a great place to start (see below) wink .

Find out what's trending in searches in May - spring holidays, graduation, strawberries, & more!

Strawberries

Last but certainly not least: strawberries! These beautiful red gems are trending this month, and I couldn't be more thrilled about it! Hey there, favorite summer fruit!

To be honest, I'm kind of surprised strawberries are trending so early in the year because I always associate strawberries with the start of summer. Regardless, there are so many ways to incorporate this fruit into your blog posts this month. Try incorporating strawberries into the other trends we chatted about this month - strawberries are perfect ingredients for Mother's Day goodies. Summery strawberry-based cocktails, strawberry salads, strawberry-based desserts - there's so much yum to be had this season!


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