069: Building a Brand on National TV with Jocelyn Delk Adams from Grandbaby Cakes

Welcome to episode 69 of the Food Blogger Pro podcast! This week, Bjork chats with Jocelyn Delk Adams from Grandbaby Cakes about growing her audience and building her brand by way of National TV.

If you’ve ever dreamed of being a TV star, starting a food blog probably wasn’t your first idea for how to get there. However, for Jocelyn Delk Adams of the popular blog Grandbaby Cakes, her food blog was just the ticket she needed.

Jocelyn started her TV career with her local TV channels, then slowly moved up to the big networks. She’s now been seen on National shows such as Rachel Ray and the Today Show. She loves where her experiences have taken her and attributes much of her blog’s success to her effort to get her blog in front of new faces via TV appearances.

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068: How to Earn Income Off Your Side Hustle with Nick Loper from Side Hustle Nation

Welcome to episode 68 of the Food Blogger Pro podcast! This week, Bjork chats with Nick Loper, founder of Side Hustle Nation, about making money with your projects on the side.

The majority of bloggers aren’t doing it full time. In fact, many bloggers fit blogging in between their hectic schedules that includes a full-time job, kids, and hobbies.

However, the dream of earning an income from blogging still persists, but many wonder if it’s possible to do when it’s just a side gig.

Nick Loper, founder of Side Hustle Nation, says it’s totally possible. He has successfully run a number of side hustles that contributed to his monthly income, all while having a full-time job. He’s been so successful at it, in fact, that he created his own full time job just showing people how to create an income from their own side hustles, and today he’s here to give us some tips.

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067: Scaling a Business by Building a Team with Amy Roskelley from Super Healthy Kids

Welcome to episode 67 of the Food Blogger Pro podcast! In this episode, Bjork talks with Amy Roskelley from Super Healthy Kids about scaling her small business into a thriving brand by building a team.

So many bloggers dream of building a team to help them run their blog. However, it often gets put off in the name of waiting to find success. Unfortunately, putting off on growing a team can hamper your ability to find “success,” while choosing to grow your team can really propel your forward.

Amy from Super Healthy Kids plodded along quite well with her blog for many years before starting to build a team. However, after she joined a partnership with her now-co-owner Natalie, she found herself free to pursue more of the things that she was really good at. Each subsequent hire has allowed Amy to fine-tune her skillset in certain areas while letting others do the work she wasn’t as passionate about, but they were.

Since building a team, Super Healthy Kids has grown in amazing ways, and today Amy is here to tell us all about it.

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066: Tools, Tricks, & Techniques for Making Recipe Videos with Alana and Lindsay from Pinch of Yum

Welcome to episode 66 of the Food Blogger Pro podcast! In this episode, Bjork talks with Alana Woolley and Lindsay Ostrom about creating awesome recipe videos for Pinch of Yum.

We’ve all heard it: video is the new thing. If you want to grow an audience quickly, if you want to be extremely helpful to your readers, if you want to take advantage of sopnsored content opportunities galore… get into video.

But.. how?? It can seem so daunting to get started with. There’s all the equipment you (think you) need, the amount of time it takes, the pressure to make perfect videos… So many things!

Fortunately, our guests today have a lot of experience creating recipe videos, and they’re here to make it a bit easier for you. Please welcome: Alana Wooley & Lindsay Ostrom from Pinch of Yum!

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065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook

Welcome to episode 65 of the Food Blogger Pro podcast! In this episode, Bjork talks with Michelle Tam from Nom Nom Paleo about building a brand across many channels.

If you’ve been blogging for a while, or even a short time, you might have found that it’s really difficult to establish your blog on a variety of different channels and mediums. There’s only so much you can do!

Some bloggers excel at it, though, despite the constraints of work, family, and life. Michelle Tam from Nom Nom Paleo is one such blogger. She’s managed to secure a brand presence not only on all the big social networks, but also in the form of her own iPhone app and her own cookbook. She’s a branding queen, and today she’s here to tell us all about it.

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064: Finding work you love with Dan Miller from 48 Days

Welcome to episode 64 of the Food Blogger Pro podcast! In this episode, Bjork interviews Dan Miller from 48 Days about finding work that you love through understanding yourself.

Most of us have been there before: working a job that just isn’t right for us. Maybe it doesn’t pay enough, or the passion isn’t there, or it doesn’t work with your lifestyle. Whatever the reason, being in this position is just lame.

At some point, you might have realized that you want to do something else – you saw a friend or a coworker or an internet role model find success, and you want to do what they did. You would love job!

The problem is that it can be really difficult to know if you actually will love that job. Dan Miller, author of 48 Days to the Work You Love, has seen this scenario play out many times. Through his books, speaking, and personal coaching, he’s mentored thousands of people to help them find the work they’ll love, and today he talks with Bjork about this common conundrum.

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063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents

Welcome to episode 63 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeff Rose from Good Financial Cents about making sound decisions about your finances for your business and your personal life.

If you’re serious about this blogging stuff, you’ve may have already created a business for your blog – or at minimum, you’ve thought about it. However, registering as a business isn’t the only decision you need to make. Running a business means dealing with your money properly to secure for both your business and your personal financial future.

Jeff Rose is both a certified financial planner and a blogger, and he does both in support of his business. He’s made his living by helping others manage theirs, and his wealth of information will help you plan for a secure financial future.

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062: How To Launch a Membership Site with Mike Morrison from The Membership Guys

Welcome to episode 62 of the Food Blogger Pro podcast! In this episode, Bjork interviews Mike Morrison about launching and running a successful membership site.

While most food bloggers set their monetization sights on generating income through ads or sponsored content, there might be another good avenue to look toward.

Mike Morrison cofounded The Membership Guys, a website and podcast dedicated to helping people learn how to run successful membership sites. He has found that, when done properly, having a membership site can be a lucrative and reliable business. When membership sites are the last thing on the minds of most bloggers, it may very well be a fantastic way for you and your website to stand out in the crowd.

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061: Our Very First Community Podcast: Advice and Insight from the FBP Community

Welcome to episode 61 of the Food Blogger Pro podcast! We have a special episode today – our first ever community podcast! In this episode, we hear from members of the Food Blogger Pro community talk about what’s working for them right now.

The only bummer about the FBP Podcast is that we just can’t interview everyone. There are so many bloggers out there who we would love to hear from, though!

So, the idea for a community podcast episode was born. Listeners from all over the globe called in to share their tips, tricks, and techniques that are working for them to grow their blog. Ranging from tips to help manage social media to techniques for staying on top of things, this episode has a little bit of everything. Enjoy!

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060: 8 Food Blog SEO Tips

Welcome to episode 60 of the Food Blogger Pro podcast! In this episode, Bjork finishes off the solo trio with some fantastic advice on SEO for food bloggers.

SEO can seem mysterious and scary for bloggers. There’s so much information on it out there, but it can be confusing and difficult to read. Moz, an popular and well-regarded SEO site, published once upon a time a blog post called the Beginner’s Guide to SEO. Bjork read through this whole post (it’s so long it has chapters!) and pulled out a bunch of things he learned from the post.

In today’s podcast, Bjork talks about these things and relates them specifically to food blogging. He talks about what the purpose of SEO is and how people use it, as well as how you can improve the SEO of your website.

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