The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents

Raquel
by Raquel on Sep 6, 2016 in ,

Welcome to episode 63 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeff Rose from Good Financial Cents about making sound decisions about your finances for your business and your personal life.

If you’re serious about this blogging stuff, you’ve may have already created a business for your blog – or at minimum, you’ve thought about it. However, registering as a business isn’t the only decision you need to make. Running a business means dealing with your money properly to secure for both your business and your personal financial future.

Jeff Rose is both a certified financial planner and a blogger, and he does both in support of his business. He’s made his living by helping others manage theirs, and his wealth of information will help you plan for a secure financial future.

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062: How To Launch a Membership Site with Mike Morrison from The Membership Guys

Raquel
by Raquel on Aug 30, 2016 in

Welcome to episode 62 of the Food Blogger Pro podcast! In this episode, Bjork interviews Mike Morrison about launching and running a successful membership site.

While most food bloggers set their monetization sights on generating income through ads or sponsored content, there might be another good avenue to look toward.

Mike Morrison cofounded The Membership Guys, a website and podcast dedicated to helping people learn how to run successful membership sites. He has found that, when done properly, having a membership site can be a lucrative and reliable business. When membership sites are the last thing on the minds of most bloggers, it may very well be a fantastic way for you and your website to stand out in the crowd.

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061: Our Very First Community Podcast: Advice and Insight from the FBP Community

Raquel
by Raquel on Aug 23, 2016 in ,

Welcome to episode 61 of the Food Blogger Pro podcast! We have a special episode today – our first ever community podcast! In this episode, we hear from members of the Food Blogger Pro community talk about what’s working for them right now.

The only bummer about the FBP Podcast is that we just can’t interview everyone. There are so many bloggers out there who we would love to hear from, though!

So, the idea for a community podcast episode was born. Listeners from all over the globe called in to share their tips, tricks, and techniques that are working for them to grow their blog. Ranging from tips to help manage social media to techniques for staying on top of things, this episode has a little bit of everything. Enjoy!

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060: 8 Food Blog SEO Tips

Raquel
by Raquel on Aug 16, 2016 in ,

Welcome to episode 60 of the Food Blogger Pro podcast! In this episode, Bjork finishes off the solo trio with some fantastic advice on SEO for food bloggers.

SEO can seem mysterious and scary for bloggers. There’s so much information on it out there, but it can be confusing and difficult to read. Moz, an popular and well-regarded SEO site, published once upon a time a blog post called the Beginner’s Guide to SEO. Bjork read through this whole post (it’s so long it has chapters!) and pulled out a bunch of things he learned from the post.

In today’s podcast, Bjork talks about these things and relates them specifically to food blogging. He talks about what the purpose of SEO is and how people use it, as well as how you can improve the SEO of your website.

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059: 9 Ways to Avoid Blogger Burnout with Bjork & Lindsay Ostrom

Raquel
by Raquel on Aug 9, 2016 in ,

Welcome to episode 59 of the Food Blogger Pro podcast! In this episode, Bjork and Lindsay talk about 9 ways to avoid blogger burnout.

It’s August and summer is in full swing. As happy as that generally makes us, summer can often be a difficult time for bloggers – it even has its own moniker, the summer slump. During the summer slump, traffic goes down, ad income falls, and worst of all, bloggers can get totally burned out.

Bjork and Lindsay are no strangers to burnout. They’ve both experienced it many times with their businesses. However, they’ve also been intentional about learning how to deal with burnout when it happens and what steps they can take in the future to keep it at bay. In this episode, Bjork and Lindsay share 9 tips (plus 1 bonus tip!) that you can use to avoid blogger burnout.

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058: 5 Tips for Overcoming the Resistance

Raquel
by Raquel on Aug 2, 2016 in

Welcome to episode 58 of the Food Blogger Pro podcast! In this episode, Bjork goes solo and talks about overcoming “the resistance.”

One of the hardest things about doing a creative endeavor is simply doing it. Not getting distracted. Not doing other less important things. Not putting it off endlessly because the idea of actually doing it is scary.

This is called the Resistance. The Resistance is what keeps us from moving forward, from trying new things, and from making progress. And we all have it somewhere inside, and it usually shows up much more often then you would like to imagine. But once you are aware of the resistance and what it looks like, you’ll see it everywhere. In this episode, Bjork gives 5 tips that help you overcome the Resistance when it rears it’s ugly head.

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057: Viral List Building with Josh Ledgard from KickoffLabs

Raquel
by Raquel on Jul 26, 2016 in ,

Welcome to episode 57 of the Food Blogger Pro podcast! In this episode, Bjork interviews Kickoff Labs founder Josh Ledgard about finding the right idea and growing your audience.

Josh Ledgard started his entrepreneurial journey while still working at Microsoft – he would start projects, bring them in, and then gain support for the project from his superiors. He then slowly and methodically planned to start his own business, saving up money for a year and dreaming up big ideas.

The business he and his cofounder eventually started was not one of their original ideas. Instead, they “happened upon” a product that people really wanted to use, and they ran with it. Learn more about Josh, his awesome story, and their amazing marketing product, Kickoff Labs, in this enlightening interview.

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056: Working in Your Area of Brilliance with Meghan Telpner

Raquel
by Raquel on Jul 19, 2016 in , ,

Welcome to episode 56 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Telpner about creating a business, staying small, and finding the work you should be doing.

Last week, Bjork talked with Jason logsdon about self-publishing cookbooks. To go back and listen that episode, click here.

Working in Your Area of Brilliance

Meghan Telpner is the CEO of the Academy of Culinary Nutrition, an online school where students learn to create healthy lives through cooking. The school has certified over 700 people to practice as culinary nutritionists and Meghan is a sought-after speaker about entrepreneurship.

She didn’t start there, though. Meghan’s career online began back in the early 2000s, and she’s fine-tuned (and rough-tuned) her business to grow it into what it is today. Meghan has found that just “doing the work” isn’t good enough, and that to really excel you need to be working in your area of brilliance.

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055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon

Raquel
by Raquel on Jul 12, 2016 in ,

Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook.

For many bloggers, getting a cookbook deal sounds like a dream come true. That’s when they know they’ve “made it.” As it turns out, though, getting a cookbook deal with a major publisher isn’t all puppies and roses. When it comes down to it, publishing a cookbook is more about brand awareness than it is about income, and much of the legwork done for creating and marketing the book is still up to the author.

Jason Logsdon published his first cookbook when his blog was still rather small – and he quickly discovered how self-publishing can actually be a simple, rewarding process that allows you to generate income even with a relatively small audience.

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054: How Bloggers Become Entrepreneurs with Jeni Elliott from The Blog Maven

Raquel
by Raquel on Jul 5, 2016 in ,

Welcome to episode 54 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeni Elliot from The Blog Maven.

Jeni Elliott knows that just doing the work isn’t going to turn your business dreams into a reality. Instead, she’s a proponent of doing the right kind of work, using both tactics and strategies to achieve your overarching goals, and maintaining a work-life balance.

She got her start not in the blogging world, but in the business world, where she helped small business owners meet their goals. As an avid blog reader, though, she found that she could apply her strategies to blog businesses and see profound impact. So, she made The Blog Maven her career’s work, and along the way has learned what it takes to turn a blogger into an entrepreneur.

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