057: Viral List Building with Josh Ledgard from KickoffLabs

Welcome to episode 57 of the Food Blogger Pro podcast! In this episode, Bjork interviews Kickoff Labs founder Josh Ledgard about finding the right idea and growing your audience.

Josh Ledgard started his entrepreneurial journey while still working at Microsoft – he would start projects, bring them in, and then gain support for the project from his superiors. He then slowly and methodically planned to start his own business, saving up money for a year and dreaming up big ideas.

The business he and his cofounder eventually started was not one of their original ideas. Instead, they “happened upon” a product that people really wanted to use, and they ran with it. Learn more about Josh, his awesome story, and their amazing marketing product, Kickoff Labs, in this enlightening interview.

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056: Working in Your Area of Brilliance with Meghan Telpner

Welcome to episode 56 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Telpner about creating a business, staying small, and finding the work you should be doing.

Last week, Bjork talked with Jason logsdon about self-publishing cookbooks. To go back and listen that episode, click here.

Working in Your Area of Brilliance

Meghan Telpner is the CEO of the Academy of Culinary Nutrition, an online school where students learn to create healthy lives through cooking. The school has certified over 700 people to practice as culinary nutritionists and Meghan is a sought-after speaker about entrepreneurship.

She didn’t start there, though. Meghan’s career online began back in the early 2000s, and she’s fine-tuned (and rough-tuned) her business to grow it into what it is today. Meghan has found that just “doing the work” isn’t good enough, and that to really excel you need to be working in your area of brilliance.

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055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon

Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook.

For many bloggers, getting a cookbook deal sounds like a dream come true. That’s when they know they’ve “made it.” As it turns out, though, getting a cookbook deal with a major publisher isn’t all puppies and roses. When it comes down to it, publishing a cookbook is more about brand awareness than it is about income, and much of the legwork done for creating and marketing the book is still up to the author.

Jason Logsdon published his first cookbook when his blog was still rather small – and he quickly discovered how self-publishing can actually be a simple, rewarding process that allows you to generate income even with a relatively small audience.

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054: How Bloggers Become Entrepreneurs with Jeni Elliott from The Blog Maven

Welcome to episode 54 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeni Elliot from The Blog Maven.

Jeni Elliott knows that just doing the work isn’t going to turn your business dreams into a reality. Instead, she’s a proponent of doing the right kind of work, using both tactics and strategies to achieve your overarching goals, and maintaining a work-life balance.

She got her start not in the blogging world, but in the business world, where she helped small business owners meet their goals. As an avid blog reader, though, she found that she could apply her strategies to blog businesses and see profound impact. So, she made The Blog Maven her career’s work, and along the way has learned what it takes to turn a blogger into an entrepreneur.

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053: Pat Flynn’s Tips for Building Online Businesses That Fly

Welcome to episode 53 of the Food Blogger Pro podcast! In this episode, Bjork talks with someone most of us are probably familiar with, Pat Flynn from Smart Passive Income.

Do I even need to introduce Pat? I mean, he’s kind of an online business celebrity. In the world of passive income, Pat has come to embody what it means to run a passive income business.

If you haven’t heard of passive income before, definitey check out Pat’s website where he talks a lot about it.

This episode doesn’t go too deep into the intricacies of what passive income is. Instead, Pat talks about what he’s done to determine whether a passive income business idea will really take off – whether or not it will fly. He talks about his two passive income business and how they continue to bring in money today after creating them years ago. He talks about how he can manage with so many things on his plate while still adhering to The One Thing that Jay Papasan talked about in this episode. In all, it’s a really incredible episode, so let’s just jump right in!

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052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista

Welcome to episode 52 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Gilmore from Detoxinista.

We all know that writing a cookbook is a LOT of work. From the recipe development to the photography, a cookbook author is a busy bee. One thing you might not know, though, is that the author is also expected to presell copies of their book to their audience before it even publishes. As you might imagine, this can be quite the task!

When Megan Gilmore, the author behind Detoxinista, set out to presell copies of her first cookbook, they expected the average number of sales – somewhere around 500 cookbooks. Instead, she blew everyone at 10 Speed Press out of the water with a whopping 4,000 cookbook presales – the largest presale in the history of 10 Speed Press. Today, she’s here to tell us how she did it.

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051: Building a Brand for your Business with Aaron Scott from Your Brand Week

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork dives into the intricacies of branding with Aaron Scott from Your Brand Week.

For some new businesses, branding can be an afterthought, or even something that isn’t thought about much at all. In reality, though, your branding can be the first and last impression that a visitor can have about your business. A logo can convey meaning, type can encourage continued reading, and colors can invoke emotion. When it all comes together, your branding can be a powerful tool for your business.

Aaron Scott and his wife, Amanda, recently launched Your Brand Week, a boutique branding agency geared toward helping small businesses create meaningful brands in an affordable and efficient manner. Today, Aaron chats with Bjork about what a cohesive brand is and how it can impact your business.

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050: The Secret to Engaging Video with Tim Schmoyer from VideoCreators.com

Welcome to episode 50 of the Food Blogger Pro podcast! In this episode, Bjork talks all things video with Tim Schmoyer from VideoCreators.com.

We’ve all heard it recently: video is the new thing. Get into video. Video is key. Okay, okay. We get it. We need to get into video.

But once we make that commitment and dive right in, how do we get people to watch it? And beyond that, how do we get them to keep watching it?

Keeping viewers engaged with your video is extremely important. The longer they watch your video, the more interested they are in your content, and the more positive signals they send to YouTube (or wherever you upload).

Tim Schmoyer, founder of VideoCreators.com and long-time successful YouTube Vlogger, is here today to share his secrets to creating engaging videos that your viewers just can’t peel their eyes away from.

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049: The Power of Accountability with Allison Schaaf from PrepDish

Welcome to episode 49 of the Food Blogger Pro podcast! In this episode, Bjork chats with Allison Schaaf from the meal planning service PrepDish.

Allison Schaaf started her entrepreneurial adventure with two key components: a focused goal and great branding. But what has kept her going in creating a business that brings in hundreds of thousands of dollars every year was something else entirely. In a word:


Allison found a while back that working with business coaches has helped her business skyrocket. And while the coaches helped her get to where she is today, she also discovered that accountability of any sort, from a coach to a friend to a dedicated group, is what helps her set and achieve her goals.

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048: Finding success on the verge of quitting with Dustin & Lacey Baier from A Sweet Pea Chef

Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef.

A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn’t unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just weren’t able to get anything to stick.

Until, one day, an internet passer-by pounced and described how inferior they were to the competition. Little did they know, this angry email would lead them down a path that would help them properly monetize their website and start turning things around.

Since then, Dustin & Lacey learned how to say no to good opportunities to focus on what’s most important, cracked the code for viral vide, and took A Sweet Pea Chef to new heights.

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