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Monetizing an Online Food Business Podcasts

101: What I Learned After Five Years of Income Reports with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jun 6, 2017 in ,

Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum.

The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog.

Spoiler alert: It is.

After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss.

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100: How FBP Listeners Have Used the Podcast to Grow Their Blogs and Businesses

Alexa @ FBP
by Alexa @ FBP on May 30, 2017 in , , ,

Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode!

There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees!

We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business.

We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes!

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099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss

Alexa @ FBP
by Alexa @ FBP on May 23, 2017 in

Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content.

If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand.

From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses.

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097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on May 9, 2017 in

Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple “eggs” in a carton of blogging income.

For a lot of us, “pro” blogging (i.e., making a full-time income from blogging) is the dream. In order to do that, however, income needs to be coming in from multiple channels.

Bjork likes to think of these “channels” as eggs in an egg carton; you need to fill your egg carton with different revenue streams in order to create a sustainable income from your blog. It’s really difficult to create a full-time blogging income from only one “egg,” so diversifying your egg carton can help you get there even sooner.

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092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea’s Messy Apron

Raquel
by Raquel on Apr 4, 2017 in ,

Welcome to episode 92 of the Food Blogger Pro podcast! This week, Bjork talks with Chelsea Lords from Chelsea’s Messy Apron about making $40,000 in her first year of blogging.

Most bloggers start out with the long-term plan in mind: they probably won’t make much money in the first year or two, but it’ll pay off in the end. And while this path works for a lot of people (Bjork and Lindsay included!), other bloggers decide to do it a bit differently.

Chelsea Lords from Chelsea’s Messy Apron hit the ground running with her blog and ended up making $40,000 in just the first year. Today, she talks about the first steps she took on her path to success, how today is different than that first year, and what she would have done differently looking back.

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085: 9 million visitors & 450 contributors: the Story of Her View From Home with Leslie Means

Raquel
by Raquel on Feb 14, 2017 in , , ,

Welcome to episode 85 of the Food Blogger Pro podcast! This week, Bjork chats with Leslie Means, cofounder of Her View From Home, about scaling her website to over 450 contributors and 9 million visitors per month.

Leslie Means started her website just like many of us did – with a passion and a dream. However, instead of the typical create-publish-promote-repeat agenda, she took a bit of a different path: she wanted to publish articles from contributors and pay those authors based on article performance.

Today, Her View From Home has over 9 million monthly visitors and pulls from a pool of 450 contributors. The business is thriving, and Leslie is here to tell us all about it.

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082: How a 4th Grade Teacher Built a $20k/mo Blog with Andrew from Mixergy

Raquel
by Raquel on Jan 24, 2017 in , ,

Welcome to episode 82 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Mixergy podcast with Andrew Warner.

In this episode, Andrew chats with Lindsay about Pinch of Yum’s history and where they are today. Andrew takes the time to dig deep and ask some really interesting questions that wouldn’t normally get asked, and Lindsay’s answers might just help you understand what’s going on with your blog a bit better.

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078: How to Build a Sales Funnel with Chris Davis from Automation Bridge

Raquel
by Raquel on Dec 20, 2016 in

Welcome to episode 78 of the Food Blogger Pro podcast! This week, Bjork interviews Chris Davis from Automation Bridge and ActiveCampaign about using marketing funnels to drive sales for your business.

When most people have a new product for their business, the first thing they want to do is go tell the world how amazing it is and try to get people to buy. That’s the point of creating a product, right?

Not so fast, says Chris Davis from Automation Bridge. The sale starts way before you every publish your product or need people to start buying. The sale starts with your first interaction with your potential customer – and that interaction should be friendly, helpful, and interesting to the customer. This is the start of your sales funnel, and in this episode Chris talks about what to do next.

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072: FBP Member Spotlight: Sam Turnbull from It Doesn’t Taste Like Chicken

Alexa @ FBP
by Alexa @ FBP on Nov 8, 2016 in , ,

Welcome to episode 72 of the Food Blogger Pro podcast! This week on the podcast, Bjork is talking with Sam Turnbull from It Doesn’t Taste Like Chicken in our first ever Member Spotlight episode!

Many FBP members dream of leaving their full-time jobs in order to put all of their time and effort into their blog; Sam was able to do that very thing.

Since leaving her job last year, Sam has experienced some great successes with her blog – including landing a book deal. In order to get there, however, Sam had to learn how to relate to her readers and publish content they love.

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070: The Story Behind Two Successful (But Very Different) Online Businesses with Steve Chou

Raquel
by Raquel on Oct 25, 2016 in ,

Welcome to episode 70 of the Food Blogger Pro podcast! This week, Bjork chats with Steve Chou from MyWifeQuitHerJob.com about building two eCommerce businesses – one that sells physical products, and the other that sells digital products.

Steve’s wife Jennifer decided to quit her job in 2007, and within one year replaced her six-figure income with an eCommerce business selling physical products. Steve started blogging about how she did it and later quit his job – fully replacing his salary – with an eCommerce business selling digital products.

These two businesses had one thing in common: they were eCommerce businesses. Everything else, from the customer acquisition to the time it took to generate a decent income, varied widely. However, Steve and his wife have learned a lot over the last few years running their two eCommerce businesses, and today Steve is here to share some of his knowledge with us.

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