Monetizing an Online Food Business Podcasts

Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook.

For many bloggers, getting a cookbook deal sounds like a dream come true. That’s when they know they’ve “made it.” As it turns out, though, getting a cookbook deal with a major publisher isn’t all puppies and roses. When it comes down to it, publishing a cookbook is more about brand awareness than it is about income, and much of the legwork done for creating and marketing the book is still up to the author.

Jason Logsdon published his first cookbook when his blog was still rather small – and he quickly discovered how self-publishing can actually be a simple, rewarding process that allows you to generate income even with a relatively small audience.

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Welcome to episode 52 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Gilmore from Detoxinista.

We all know that writing a cookbook is a LOT of work. From the recipe development to the photography, a cookbook author is a busy bee. One thing you might not know, though, is that the author is also expected to presell copies of their book to their audience before it even publishes. As you might imagine, this can be quite the task!

When Megan Gilmore, the author behind Detoxinista, set out to presell copies of her first cookbook, they expected the average number of sales – somewhere around 500 cookbooks. Instead, she blew everyone at 10 Speed Press out of the water with a whopping 4,000 cookbook presales – the largest presale in the history of 10 Speed Press. Today, she’s here to tell us how she did it.

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Welcome to episode 46 of the Food Blogger Pro podcast! In this episode, Bjork talks with Kate Kordsmeier from the blog Root & Revel about her successful freelance writing career.

While many of us dream about the days when we could find enough success with our blogs that we could write for magazines like Cooking Light and Conde Nast Traveler, Kate’s already been-there-done-that. With a little experience in copywriting and a lot of drive, Kate was able to quit her full-time job and double her income with freelance writing – before she ever had a food blog.

In this interview, Kate shares a lot of tips and tricks she’s learned along the way so that you, too, can try your hand at freelance writing.

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Welcome to episode 40 of the Food Blogger Pro podcast! In this episode, Bjork interviews a couple podcasters about… podcasting!

Most of the time when we talk about food media, we immediately think of food blogging. We are Food Blogger Pro, after all! However, there definitely are other mediums out there that are just as effective at reaching your potential audience, and one of these is podcasting.

Allison & Suzy started their Food Heals podcast less than a year ago and are already helping people, reaching their ideal audience, and finding huge success in the podcasting arena. They’re also making money at it. In fact, Allison & Suzy started to monetize their podcast from day one. Listen in on this episode to learn how they’ve created such great success and made podcasting a part of their business.

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