Happy almost October, friends! Can you believe it?
We’re in full-on fall mode here in the Northern hemisphere, and I’m just so darn happy about it. I know I’m not unique by saying that fall is my favorite time of year. The cooler weather, the changing leaves, the cinnamon-spiked food; this time of year just screams comfort to me.
As you probably know, readers are starting to search for some fall-centric recipes and ideas to help them embrace autumn and the upcoming holidays. Luckily, this is the perfect opportunity for creators to give these readers some inspiration for the season.
Here’s what readers are searching for in October:
Okay, this really isn’t a surprise, is it? It certainly isn’t a surprise for me who is currently typing this with three cans of pumpkin puree sitting in her pantry just waiting to be used.
Pumpkin searches soar in October, and the Google Trends graph perfectly visualizes that fact.
This is an example of a super cyclical search term (and no, that’s not a technical term 😉). Searches for pumpkin sharply spike in October and then quickly decrease.
This is a sign that you should post your pumpkin-centric content sooner rather than later. Homemade PSLs, pumpkin curry, pumpkin bars, or my personal favorite: pumpkin bread… no pumpkin-packed treat is off-limits!
Halloween & Thanksgiving (& Christmas. I know.)
Searches for Halloween and Thanksgiving recipes clearly spike in October. In fact, you’ll be able to tell from our other “Trending Now” topics this month that people have Halloween on the brain. We’ll talk a bit more about Thanksgiving next month, but keep in mind that Canadian Thanksgiving will take place on October 11 this year.
And you know where you might want to focus some of your efforts? Pinterest!
Because Pinterest is a huge source of Halloween ideas for readers, try and think about content that will do especially well as a pin. Perhaps create some step-by-step photos and put them into a pin. You can also think like a reader this fall, and put yourself in their shoes: what are they wanting to see this Halloween?
And as much as you might not want to start thinking about it, those A+ planners in the world are already starting to think about Christmas. I’m talking gift guides! Meal planning! Tips for holiday celebrations! Your readers are looking for advice, and you can find ways to help them out.
Not necessarily a “super cyclical” trend, but check out this graph:
Interest in this dairy milk alternative has been rising for a while now, and it’s not looking like it’ll slow any time soon.
So how can you create content around oat milk? Good question. Some ideas:
- A review of different types of store-bought oat milks
- A resource for the best uses of oat milk
- A recipe for homemade oat milk
- A recipe that accentuates oat milk’s texture and/or flavor
If you have yet to try oat milk, be sure to get on this trend train sooner rather than later. (And if you have tried it out, let me know: what’s your favorite brand of oat milk? I’m personally obsessed with Oatly!)
Not that it should come as a surprise, but searches for “candy” spike in October… just in time for Halloween!
Because kids still might not be trick-or-treating in full force this year, maybe you can brainstorm some ways for them to celebrate at home. Are there ways that parents can still bring the spirit of Halloween alive in the kitchen?
This is the time to publish all the candy-related content!
Apples and Caramel
‘Tis the season! Yep, I’m talking about apple season.
We talked a bit about apples last month, but apple searches really spike this month. Apples will never taste juicier, sweeter, or all-around more mouthwatering than they do this time of the year.
This opens up a world of possibilities to us as food bloggers. Make applesauce, apple pie, or apple dumplings if your readers like their sweets. You can also go the savory route with pork and apples, apple salads, or cabbage and apples.
And what goes perfectly with apples this time of year? Caramel, especially because searches for “caramel” start their three-month spike in October!
Caramel-dipped apples, caramel apple blondies, hot caramel apple cider, apple and caramel crepes – you can’t go wrong with this incredible, fall-inspired duo.
Bier, Essen, Spaß…oh my!
If you’re a beer or travel fan, or of German descent, you might want to plan some content around Oktoberfest, a huge fair held in Munich, Germany.
Because of the coronavirus, Oktoberfest has been canceled again in Germany this year, but that doesn’t mean that people aren’t still looking for ways to celebrate on their own!
What are some of your favorite beer + food pairings? What’s the difference between different types of beer? Do you have any beer-spiked recipes you’ve been waiting to share?
Dates to Remember
Like I mentioned above, we’re quickly getting into the holiday season, and holiday pins are already starting to get some traction. Here are some dates to remember as you’re planning your editorial calendar for these next few months:
- Canadian Thanksgiving: Monday, October 11
- Halloween: Sunday, October 31
- Veterans Day: Thursday, November 11
- American Thanksgiving: Thursday, November 25
- Start of Hanukkah: Sunday, November 28
- Christmas: Saturday, December 25
- Start of Kwanzaa: Sunday, December 26
- New Year’s Eve: Friday, December 31
And for those on the other side of the globe…
While we’re embracing pumpkin spice season here in the Northern hemisphere, we want to acknowledge that those in the Southern hemisphere are experiencing their spring at the moment, so some of these fall trends really don’t make sense for them. Instead, they might be looking for lighter dishes that are full of fresh, seasonal produce.
For example, a lot of seafood (like Australian Salmon, Red Mullet, Ocean Trout, Stripey Tuna, Eel, and Oysters) is in season in October. Fresh herbs and veggies like asparagus, broccoli, cauliflower, celeriac, chicory, globe artichokes, and even pumpkin would also be delicious focal points for your in-season dishes.
Questions: Where are the majority of your readers located? How do you make sure you publish seasonal content for them?