Happy almost October, friends! Can you believe it? We’re in full-on fall mode, and I’m just so darn happy about it. I know I’m not unique by saying that fall is my favorite time of year. The cooler weather, the changing leaves, the cinnamon-spiked food; this time of year just screams comfort to me.
As you probably know, readers are starting to search for some fall-centric recipes and ideas to help them embrace autumn and the upcoming holidays. Luckily, this is the perfect opportunity for influencers to give these readers some inspiration for the season. Here’s what readers are searching for in October:
Okay, this really isn’t a surprise, is it? It certainly isn’t a surprise for me who is currently typing this with a pumpkin roll chilling in the fridge and eating pumpkin chocolate oatmeal for breakfast. Heh.
Pumpkin searches soar in October, and the Google Trends graph perfectly visualizes that fact.
This is an example of a super cyclical search term (and no, that’s not a technical term 😉). Searches for pumpkin sharply spike in October, and then quickly decrease. This is a sign that you should post your pumpkin-centric content sooner rather than later. Homemade PSLs, pumpkin curry, pumpkin bars, or my personal favorite pumpkin rolls…no pumpkin-packed treat is off-limits!
Halloween & Thanksgiving (& Christmas. I know.)
Searches for Halloween and Thanksgiving recipes clearly spike in October. In fact, you’ll be able to tell from our other “trending now” topics this month that people have Halloween on the brain. We’ll talk a bit more about Thanksgiving next month, but keep in mind that Canadian Thanksgiving will take place on October 12 this year.
Would you believe that over 27 million people saved Halloween-inspired pins in 2015? It’s true! Because Pinterest is a huge source of Halloween ideas for readers, try and think about content that will do especially well as a pin. Perhaps create some step-by-step photos and put them into a pin. You can also think like a reader this fall, and put yourself in their shoes: what are they wanting to see this Halloween?
And as much as you might not want to start thinking about it, those A+ planners in the world are already starting to think about Christmas. I’m talking gift guides! Meal planning! Tips for COVID-friendly holiday celebrations! Your readers are looking for advice, and you can give them to them.
Not necessarily a “super cyclical” trend, but check out this graph:
So how can you create content around oat milk? Good question. Some ideas:
- A review of different types of store-bought oat milks
- A resource for the best uses of oat milk
- A recipe for homemade oat milk
- A recipe that accentuates oat milk’s texture and/or flavor
If you have yet to try oat milk, be sure to get on this trend train sooner rather than later.
Not that it should come as a surprise, but searches for “candy” spike in October…just in time for Halloween!
Because trick-or-treating is bound to look different this year, so maybe you can brainstorm some ways for kids to celebrate at home. Are there ways that parents can still bring the spirit of Halloween alive in the kitchen?
This is the time to publish all the candy-related content!
Apples and Caramel
Tis the season! Yep, I’m talking about apple season. We talked a bit about apples last month, but apple searches spike this month. Apples will never taste juicier, sweeter, or all-around more mouthwatering than they do this time of the year. This opens up a world of possibilities to us as food bloggers. Make applesauce, apple pie, or apple dumplings if your readers like their sweets. You can also go the savory route with pork and apples, apple salads, or cabbage and apples.
And what goes perfectly with apples this time of year? Caramel, especially because searches for “caramel” start its three-month spike in October!
Caramel-dipped apples, caramel apple blondies, hot caramel apple cider, apple and caramel crepes – you can’t go wrong with this incredible, fall-inspired duo.
Bier, Essen, Spaß…oh my!
If you’re a beer or travel fan, or of German descent, you might want to plan some content around Oktoberfest, a huge fair held in Munich, Germany.
Because of the coronavirus, Oktoberfest has been cancelled in Germany this year, but that doesn’t mean that people aren’t still looking for ways to celebrate on their own!
What are some of your favorite beer + food pairings? What’s the difference between different types of beer? Do you have any beer-spiked recipes you’ve been waiting to share?
Dates to Remember
Like I mentioned above, we’re quickly getting into holiday season, and holiday pins are already starting to get some traction. Here are some dates to remember as you’re planning your editorial calendar for these next few months:
- Canadian Thanksgiving: Monday, October 12
- Halloween: Saturday, October 31
- American Thanksgiving: Thursday, November 26
- Start of Hanukkah: Thursday, December 10
- Christmas: Friday, December 25
- Start of Kwanzaa: Saturday, December 26
- New Year’s Eve: Thursday, December 31
And for those on the other side of the globe…
We wanted to recognize a comment we got on last month’s Trending Now article in which a reader suggested that we should make these articles a little more global.
For example, those in the southern hemisphere are experiencing their spring at the moment, so some of these fall trends really don’t make sense for them.
So while we’re ready to dive head-first into all of the cozy, heavy comfort food here in the US and in other parts of the northern hemisphere, those in the southern hemisphere may be looking for lighter dishes that are full of fresh, seasonal produce.
If your readers are mostly located in the southern hemisphere (or if you want to reach and serve a more global audience), you may be wondering how you can best serve them this month.
I found this awesome resource that outlines seasonal foods and produce in Tasmania, which is an island off the southern coast of Australia, and you can use it to post recipes with seasonal foods for the southern hemisphere.
For example, a lot of seafood (like Australian Salmon, Red Mullet, Ocean Trout, Stripey Tuna, Eel, and Oysters) is in-season in October. Fresh herbs and veggies like asparagus, broccoli, cauliflower, celeriac, chicory, globe artichokes, and even pumpkin would also be delicious focal points for your in-season dishes.
Questions: Where are the majority of your readers located? How do you make sure you publish seasonal content for them?