Hello, friends! Happy [almost] March! ☘️
March is an interesting month for search trends. It seems like there really is no rhyme or reason for some of the recipes readers are searching for in March, but with a little creativity, you can serve your readers some mouthwatering eats that are perfect for this time of year.
Ready? Let’s dive in.
St. Patrick’s Day
March 17. The day of green clothes, green beer, and green treats! Readers will be searching for festive ways to celebrate this year.
Maybe you want to go a little traditional and talk about the history and meaning of St. Patrick’s Day. It’s interesting that a holiday so closely related to parades, parties, and alcohol began as a religious feast, right? Or perhaps you want to go all-out with St. Patrick’s Day-inspired food this year. Or you can share some traditional Irish recipes with your readers – soda bread, Irish whiskey cocktails, or roasted potatoes. Or maybe add some green foods to traditionally non-green recipes. There are so many ways to get festive this St. Patrick’s Day.
Mark your calendars: St. Patty’s is Tuesday, March 17!
Okay, I know basketball isn’t really food related, but it totally can be. And if you’re ever wanting to post basketball-inspired recipes, now is the time to do it. Look at this Google Trends chart:
If that isn’t the most cyclical trends graph I’ve ever seen, I don’t know what is. This is the time of year to post your basketball game day recipes—think fun finger foods, cute desserts, and delectable dips for dunking (pun intended 🏀). March Madness goes from March 15th – April 6th, so get cookin’!
Speaking of cyclical terms…Egg searches (unsurprisingly) spike right at the end of March!
Eggs are so versatile, and there are so many creative ways you can use them this time of year. If you want to go Easter-related, try posting fun egg-decorating tips or a deviled egg recipe. If you want to step outside the box a bit, try adding your personal flare to classic egg-filled recipes like egg salad or frittatas.
Easter is on Sunday, April 12 this year, so be sure to get all of your egg-related content out in mid- to late-March!
It’s funny to think about April in a post about March trends, but it makes sense considering the very first day of April signifies the day for jokes, bamboozling, and hoodwinkery.
Maybe you can get those creative juices flowing and come up with a recipe that celebrates the fun and trickery surrounding April 1st. Think: food that looks like a different food, recipes that are a different color than usual, or “food crafts” parents can make for their kids.
One of my very favorite examples is Spaghettieis, which is actually a fairly common sundae in Germany. As the name suggests, it’s ice cream…that looks like spaghetti! Ice cream is pushed through a potato ricer (to resemble noodles), covered in a strawberry sauce (marinara), topped with chocolate truffles or cake balls (meatballs), and dusted with white chocolate shavings (parmesan). Fun and delicious! 🍝
Spring is almost here, and readers will be looking for tips on starting their spring gardens!
As food bloggers, we can focus on the edible kind of gardening and create resources for growing the best and tastiest vegetable garden around. Then you can create recipes based on the veggies growing in your garden. It’s a delicious cycle!
Let’s chat: Which trends do you think your readers will be searching for? Are there any other recipes you’re particularly excited to share this month?