Trending Now in Food Blogging – February

Blue graphic of heart cookies that reads 'Trending Now in Food Blogger - February' with the Food Blogger Pro logo

Hello, friends! How’s it going? Can you believe January is already almost done?!

It’s amazing how fast time flies when you’re having fun (aka. planning your yearly goals for your blog!). Pageviews, social shares, content management… it can all be a bit difficult to manage.

But, I’m here to help you out a bit with another Trending Now in Food Blogging post! For those of you who are just tuning in for the first time, these articles are designed to help you figure out what your readers want to see in the upcoming month so that you can get ahead and plan out your editorial calendar for the month.

Here’s what’s trending in February:

Valentine’s Day

The holiday of love! Yep, Valentine’s Day (aka. February 14) will soon be upon us, and readers are looking for ways to make their loved ones feel special.

Try being vulnerable and personable with your readers to get them in the spirit of the holiday. Tell them the story of your favorite Valentine’s Day memory with your bae. Tell your readers your favorite ways to spend time with your loved one. Share those cherished stories and open up with your readers. If you’re going solo this Valentine’s Day, share ways (involving decadent food, of course) to still enjoy the couple’s holiday by yourself or, better yet, with a group of friends.

A Google Trend graph showing search trends for the past five years for the term 'valentine's day'

And of course, we can’t forget about Galentine’s Day, aka. the holiday made popular by Leslie Knope of Parks and Recreation fame that’s aimed at celebrating the female relationships you have in your life. Galentine’s Day is celebrated February 13.

Super Bowl Snacks

There’s still time! The Super Bowl is next weekend, and readers are looking for the tastiest treats to satisfy them through the whole game.

Interestingly enough, searches for “healthy super bowl recipes” have gone down in recent years, so you might be best sticking with your most decadent and indulgent recipes for the big game.

Nutella

Yep! Searches for everyone’s favorite chocolate hazelnut spread spike this month, and for good reason: it’s pretty much the nut butter equivalent of love.

As food bloggers, we have the wonderful opportunity of helping our readers and their loved ones through their stomachs. Plan a perfect date night, complete with a meal, wine pairing, and Nutella-based dessert. Heck, why don’t you try making a Nutella cocktail? Make a dessert recipe that you had on your first date with your significant other and put a Nutella spin on it. Find creative culinary ways to help your readers say, “I love you.”

Spring Cleaning

“Does it bring you joy?” Even though Marie Kondo’s organizational Netflix show was a hot topic a few years ago, “spring cleaning” starts its upward trend each February:

A Google Trend graph showing search trends for the past five years for the term 'spring cleaning'

How can you work spring cleaning into a food blog? That’s a great question. Someone who’s already doing it really well is Melissa over at The Faux Martha! She organized a free course called, “The Minimalist Kitchen Course” where she’ll help her readers organize and declutter their kitchens.

As a double-whammy, the course paired with her cookbook, “The Minimalist Kitchen,” so it was an effective way to capitalize on a trending topic all while promoting her book and her blog.

Instant Pot Chicken Recipes

Thanks to the Pinterest Trends tool, we can see a clear recent spike in searches for “Instant Pot chicken recipes.”

A Pinterest Trend graph showing search trends for the past five years for the term 'instant pot chicken recipe'

If you haven’t used the Pinterest Trends tool, it’s especially helpful and interesting because it can help you:

  1. Plan your editorial calendar for new content
  2. Figure out what the older content you want to repin this month

We’re really excited to see the Pinterest Trends tool evolve and grow to help us plan Pinterest content like this!

Oat Milk

According to the Exploding Topics tool, “oat milk” is an exploding topic (aka. it’s experiencing steep growth at the moment) right now!

An Exploding Topics graph showing search trends for the past five years for the term 'oat milk'

What does this mean for a food blogger? Well, it means that readers are interested in learning more and consuming more content about oat milk. Maybe they want to learn how to make their own oat milk. Maybe they want to know the benefits of oat milk. Or maybe they just want to know if they can use it in recipes like they would regular milk.

There’s a ton of opportunity to capitalize on this delicious plant-based trend!

So tell us: What content are you going to share this month?

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12 Comments

  1. Alexa, I never even knew about this blog until a couple of weeks ago. Do u have an RSS feed I can sign up for or another way to get every post to my inbox?

  2. Hi…
    Thank you all for this excellent website. It has helped me be more serious as a blogger.
    Started my Feb with a healthy pizza recipe for Super Bowl. Adding flax seeds and wholemeal improves fiber and never compromises on taste
    Following this recipe with some yummy ice cream and muffins for valentine’s and galentine’s.
    This month is a celebration of love and food binds us as a family.Also, planning to consistently post a vegan recipe every week as I celebrate 21 years as an eggless vegetarian. Time to take baby steps each week on vegan wagon.
    This month is short but sweet and always reminding food served with love always touches your heart.. Have a fabulous February everyone!

    1. We’re so glad to help you along in your blogging journey, Bhavana!

      And your content plan for February sounds incredible. I love the idea of a healthier pizza recipe for the Super Bowl 🙌🏻