Hello, friends! How’s it going? Can you believe January is already almost done?!
It’s amazing how fast time flies when you’re having fun (aka. planning your yearly goals for your blog!). Pageviews, social shares, content management… it can all be a bit difficult to manage.
But, I’m here to help you out a bit with another Trending Now in Food Blogging post! For those of you who are just tuning in for the first time, these articles are designed to help you figure out what your readers want to see in the upcoming month so that you can get ahead and plan out your editorial calendar for the month.
Here’s what’s trending in February:
The holiday of love! Yep, Valentine’s Day (aka. February 14) will soon be upon us, and readers are looking for ways to make their loved ones feel special.
Try being vulnerable and personable with your readers to get them in the spirit of the holiday. Tell them the story of your favorite Valentine’s Day memory with your bae. Tell your readers your favorite ways to spend time with your loved one. Share those cherished stories and open up with your readers. If you’re going solo this Valentine’s Day, share ways (involving decadent food, of course) to still enjoy the couple’s holiday by yourself or, better yet, with a group of friends.
And of course, we can’t forget about Galentine’s Day, aka. the holiday made popular by Leslie Knope of Parks and Recreation fame that’s aimed at celebrating the female relationships you have in your life. Galentine’s Day is celebrated February 13.
Super Bowl Snacks
There’s still time! The Super Bowl is next weekend, and readers are looking for the tastiest treats to satisfy them through the whole game.
Interestingly enough, searches for “healthy super bowl recipes” have gone down in recent years, so you might be best sticking with your most decadent and indulgent recipes for the big game.
Yep! Searches for everyone’s favorite chocolate hazelnut spread spike this month, and for good reason: it’s pretty much the nut butter equivalent of love.
As food bloggers, we have the wonderful opportunity of helping our readers and their loved ones through their stomachs. Plan a perfect date night, complete with a meal, wine pairing, and Nutella-based dessert. Heck, why don’t you try making a Nutella cocktail? Make a dessert recipe that you had on your first date with your significant other and put a Nutella spin on it. Find creative culinary ways to help your readers say, “I love you.”
“Does it bring you joy?” Even though Marie Kondo’s organizational Netflix show was a hot topic a few years ago, “spring cleaning” starts its upward trend each February:
How can you work spring cleaning into a food blog? That’s a great question. Someone who’s already doing it really well is Melissa over at The Faux Martha! She organized a free course called, “The Minimalist Kitchen Course” where she’ll help her readers organize and declutter their kitchens.
As a double-whammy, the course paired with her cookbook, “The Minimalist Kitchen,” so it was an effective way to capitalize on a trending topic all while promoting her book and her blog.
Instant Pot Chicken Recipes
Thanks to the Pinterest Trends tool, we can see a clear recent spike in searches for “Instant Pot chicken recipes.”
If you haven’t used the Pinterest Trends tool, it’s especially helpful and interesting because it can help you:
- Plan your editorial calendar for new content
- Figure out what the older content you want to repin this month
We’re really excited to see the Pinterest Trends tool evolve and grow to help us plan Pinterest content like this!
What does this mean for a food blogger? Well, it means that readers are interested in learning more and consuming more content about oat milk. Maybe they want to learn how to make their own oat milk. Maybe they want to know the benefits of oat milk. Or maybe they just want to know if they can use it in recipes like they would regular milk.
There’s a ton of opportunity to capitalize on this delicious plant-based trend!
So tell us: What content are you going to share this month?