From a business perspective, one of the things that Lindsay and I have really come to believe in is the power of passive income.
Passive income, specifically passive income through affiliate marketing, has really helped us take our monetization game to the next level. For example, with Pinch of Yum, when we recommend products that we love and link to those products as an affiliate, we are able to earn passive income from the referral sales.
This monetization strategy is different than advertising and sponsorships, which can fluctuate from quarter to quarter, month to month, and even week to week. The passive income we earn as affiliates for our favorite products and services can be more consistent and predictable.
One of the things we love about Food Blogger Pro is the fact that we’re able to offer the benefits of passive income to our members through the FBP affiliate program (more on that in a bit!), but we noticed that oftentimes affiliates would sign up for the program and not really know the most effective way to promote FBP to their readers.