Trending Now in Food Blogging - March

Alexa

by Alexa on Feb 28, 2018 in Trending Now

Find out what's trending in searches in March - St. Patrick's Day, yoga, cake, & more!

Hello, friends! Happy [almost] March!

Can you believe it? <– I feel like I start all of these posts with this line. But I feel like 2018 is flying by.

March is an interesting month for search trends. It seems like there really is no rhyme or reason for some of the recipes readers are searching for in March, but with a little creativity, you can serve your readers some mouthwatering eats that are perfect for this time of year.

Ready? Let’s dive in.

St. Patrick's Day

March 17. The day of green clothes, green beer, and green treats! Readers will be searching for festive ways to celebrate this year.

Maybe you want to go a little traditional and talk about the history and meaning of St. Patrick’s Day. It’s interesting that a holiday so closely related to parades, parties, and alcohol began as a religious feast, right? Or perhaps you want to go all-out with St. Patrick’s Day-inspired food this year. Or you can share some traditional Irish recipes with your readers - soda bread, Irish whiskey cocktails, or roasted potatoes. Or maybe add some green foods to traditionally non-green recipes. There are so many ways to get festive this St. Patrick’s Day.

Mark your calendars: St. Patty's is Saturday, March 17, 2018.

March Madness

Okay, I know basketball isn't really food related, but it totally can be. And if you're ever wanting to post basketball-inspired recipes, now is the time to do it. Look at this Google Trends chart:

If that isn't the most cyclical trends graph I've ever seen, I don't know what is. This is the time of year to post your basketball game day recipes—think fun finger foods, cute themed desserts, and delectable dips. March Madness ends (ironically) April 2, so get cookin'!

Eggs

Speaking of cyclical terms...Egg searches (unsurprisingly) spike right at the end of March!

Eggs are so versatile, and there are so many creative ways you can use them this time of year. If you want to go Easter-related, try posting fun egg-decorating tips or a deviled egg recipe. If you want to step outside the box a bit, try adding your personal flare to classic egg-filled recipes like egg salad or frittatas.

Baileys

Along those same lines, searches for Baileys Irish Cream spike in March. For those of you who don’t know, Baileys Irish Cream is a rich and creamy liquor that’s mixed with cream, spirits, whiskey, and chocolate. Sounds pretty fantastic, right?

Imagine if you mixed it into baked goods! Baileys cake, Baileys frosting, Baileys brownies, Baileys cheesecake…I mean, seriously. Can you think of a more delicious and indulgent way to spend your St. Paddy’s Day? You can even try your hand at making homemade Baileys for your readers. Get creative (and boozy) this St. Patrick’s Day.

Cake

I was really surprised to see that cake searches spike in March. It’s not the most popular month for birthdays (that’s typically September), and it’s not in the middle of the holiday baking frenzy.

I’m thinking it’s because readers are preparing for Easter, which falls on April 1st this year (April Fool's Day!). In my opinion, Easter cakes are the best cakes. Coconut, lemon, carrot - all of the flavors of spring, wrapped in a delicious package of sugar, butter, and love. You could even pair this trend with our other trends this month: Green Baileys Chocolate Cake, anyone?! Feel free to indulge in this trend with the flavors of the season.

Find out what's trending in searches in March - St. Patrick's Day, yoga, cake, & more!

Yoga and Gluten Free

On the health-centric side of the spectrum, searches for yoga and gluten free diets are popular this time of year. Maybe readers want to balance out all of that cake, alcohol, and green food?

Let’s chat: Which trends do you think your readers will be searching for? Are there any other recipes you’re particularly excited to share this month?


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