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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

138: How to Get the Most Out of Your Content with Ashley Ward

Alexa @ FBP
by Alexa @ FBP on Feb 20, 2018 in ,

Welcome to episode 138 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Ward from SEMrush about optimizing the content on your website.

Content is the core of your blog, but how do you know you’re getting the most out of the recipes and posts you publish?

That’s why Ashley is here. She explains that there’s a lot you can do with your content after you set it live. Between evaluating your stats to forming strategies, optimizing your content can happen different forms. If you’ve wanted to learn how to own your niche or use your competitors when creating content, this episode is for you!

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137: One Million App Downloads in One Year with Trey George

Alexa @ FBP
by Alexa @ FBP on Feb 13, 2018 in ,

Welcome to episode 137 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Trey George about building, developing, and managing apps.

Building an app can be an exciting addition to your online business, and Trey is a pro at managing apps at A Color Story.

Trey has had a hand in building four apps for the A Beautiful Mess brand (the A Beautiful Mess app, Party Party, A Color Story, and A Design Kit), and he has quickly learned what works, what doesn’t, and what’s important to consider when building an app. If you’ve ever thought about building an app for your blog, this episode is for you!

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136: Optimizing for Search Results on Google and Pinterest with Raquel Smith

Alexa @ FBP
by Alexa @ FBP on Feb 6, 2018 in , ,

Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest.

Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they’re common doesn’t mean they’re easy to understand.

If SEO talk is enough to make your head spin, you’re not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty’s two WordPress plugins, Tasty Recipes and Tasty Pins, and you’ll learn how these plugins can have a major impact on your recipes.

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135: Bjork Gets Interviewed: Making a Living from Blogging from the Dishing with Delishes Podcast

Alexa @ FBP
by Alexa @ FBP on Jan 30, 2018 in

Welcome to episode 135 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Dishing with Delishes podcast.

In this episode, Bjork chats with Elaine about starting Pinch of Yum and Food Blogger Pro, building a team, and developing plugins. You will also learn how Lindsay and Bjork met. Spoiler alert: they’re high school sweethearts!

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134: FBP Rewind: Creating Success with Sally McKenney

Alexa @ FBP
by Alexa @ FBP on Jan 23, 2018 in , ,

Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we’re rewinding to one of our first and most popular episodes with Sally McKenney from Sally’s Baking Addiction.

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over – from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally’s Baking Addiction, Sally’s Candy Addiction, and Sally’s Cookie Addiction.

If you dream of taking your hobby blog to full-time status, this episode is not to be missed!

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133: Optimizing Your Food Blog’s SEO with Casey Markee

Alexa @ FBP
by Alexa @ FBP on Jan 16, 2018 in

Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.

We’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO.

SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in!

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132: Perfecting Your Story and Your Brand with Laurie Buckle

Alexa @ FBP
by Alexa @ FBP on Jan 9, 2018 in ,

Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.

Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.

Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story.

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131: Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 2, 2018 in

Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year.

Have you ever set a goal for the new year and not followed through? We’ve all been there.

Bjork is here to help you with three mental frameworks that will help you make smarter goals and keep you motivated in the new year. Between understanding why you’re setting a specific goal to why it’s important to practice gratitude, this episode will help you strategically and intentionally create goals to help you and your business grow.

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130: Creating a Full-Time Income from Sponsored Content with Jenny Melrose

Alexa @ FBP
by Alexa @ FBP on Dec 26, 2017 in

Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.

Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate.

If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with?

That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.

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129: Forging Your Own Path with David Lebovitz

Alexa @ FBP
by Alexa @ FBP on Dec 19, 2017 in , ,

Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.

1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!

From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You’ll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.

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