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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

189: Make Less Work with Blake Bailey

Alexa @ FBP
by Alexa @ FBP on Feb 12, 2019 in

Welcome to episode 189 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Blake Bailey from Process Street about the importance of documenting your processes.

Whether you know it or not, there are a lot of processes that go into creating blog content. Photographing a recipe, publishing a post, sharing that post on social media, reaching out to sponsors, adding ads to your site.

Blake from Process Street is here to talk about why you might to document these processes and how to get started documenting these processes.

He’ll help you save time and work smarter by automating some of your most common to-dos and prioritizing your tasks.

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188: Optimizing Your Website’s Images with Simon Duduica

Alexa @ FBP
by Alexa @ FBP on Feb 5, 2019 in

Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website.

We know that optimization is important when it comes to building a website, so today’s interview focuses on optimizing images.

Optimizing images on food blogs is especially important. Food blogs are typically heavy-handed with their use of images, and for good reason: people eat with their eyes. That said, it’s just as important that your images look good as it is to optimize them for site performance and speed.

That’s where ShortPixel comes in. They help you optimize your images in a way that doesn’t compromise quality or that “drool-worthiness” we all want to see in our images.

ShortPixel’s Head of Technology, Simon, is here to chat through what optimizing your images means and how you can make sure the images on your site are optimized.

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187: How to Self-Publish Your Own Cookbook with Chelsea Cole

Alexa @ FBP
by Alexa @ FBP on Jan 29, 2019 in ,

Welcome to episode 187 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about the process of self-publishing a cookbook.

It’s time for part 2 of our two-part publishing series!

This week, we’re chatting with Chelsea Cole, sous vide master, all about the steps she took to self-publish her very own cookbook.

Self-publishing is certainly different from traditional publishing, so this episode focuses on the nuances that make self-publishing so accessible and exciting for bloggers.

You’ll learn how she found her topic, how much you should expect to spend if you’re self-publishing a book, and more. Enjoy!

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186: How to Become a Published Author with Lindsey Smith

Alexa @ FBP
by Alexa @ FBP on Jan 22, 2019 in ,

Welcome to episode 186 of the Food Blogger Pro podcast! This week on the podcast, Alexa interviews Lindsey Smith, aka. The Food Mood Girl, about the traditional publishing process.

You have an awesome book idea, but you have no idea what to do with it. If this sounds like you, then this episode is for you!

Lindsey Smith is a publishing pro; she has gone through the self-publishing process in addition to working with a traditional publishing house. This episode, however, is focused on the latter–getting an agent, going through a publisher, and writing a book proposal. She also talks about how she started her own press and developed a conference for aspiring authors.

The publishing process may seem a bit daunting, but you’ll learn a ton of helpful tips in this interview like how to set your pitch apart, how your pitches will change based on the type of book you’re writing, and how you can fine-tune your book idea and proposal. Enjoy!

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185: Darkness and Light: A Photographer’s Journey from Addiction to Success with Joanie Simon

Alexa @ FBP
by Alexa @ FBP on Jan 15, 2019 in ,
A headshot of Joanie Simon and the title of this Food Blogger Pro Podcast episode, ' Darkness and Light: A Photographer’s Journey from Addiction to Success'

Welcome to episode 185 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Joanie Simon about using flash photography and recovering from addiction.

We typically talk about the benefits of shooting food photos with natural light – namely, it’s an easy way to make sure your photos look natural.

But if you take a quick peek over at Joanie’s Instagram profile (@thebiteshot), you’ll see that she’s getting beautiful, natural-looking photos using flash.

That’s right! Joanie has figured out a way to make flash photography the foundation of her successful YouTube channel, brand partnerships, and more.

But that’s not the only reason you’ll love this episode. Joanie’s journey to food blogging and photography wasn’t an easy one, and you’ll hear about her road to recovery and her story of how she got to where she is today.

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184: Build Better, Not Bigger, Businesses with Paul Jarvis

Alexa @ FBP
by Alexa @ FBP on Jan 8, 2019 in

Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, “Company of One,” and building better businesses.

Paul is back on the Food Blogger Pro Podcast to chat about his new book, how to define growth, and so much more.

Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success.

Plus, his new book, “Company of One,” will be out next week, so be sure to pre-order if you’re interested!

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183: FBP Rewind: How to Keep Going with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 1, 2019 in

Welcome to episode 183 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to a Bjork solo episode where he talks about how to keep going when you’re not sure you can continue.

Happy 2019! For today’s podcast episode, we’re rewinding back to a solo Bjork episode called, “How to Keep Going.”

This episode was originally published in August 2017, but the strategies, advice, and techniques Bjork shares will help you stay motivated in the new year.

It’s tough to keep going, keep doing, and keep creating, especially when you’re trying to balance it with the other aspects of your life. The tips Bjork shares in this episode will help you get up each and every day to do the work.

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182: FBP Rewind: How Finding a Niche Transformed a Business with Meggan Hill

Alexa @ FBP
by Alexa @ FBP on Dec 25, 2018 in ,

Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.

Today we’re rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill.

Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that’s exactly what Meggan talks about in this interview.

You’ll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode!

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181: The Year of the Pivot with Melissa Coleman

Alexa @ FBP
by Alexa @ FBP on Dec 18, 2018 in ,

Welcome to episode 181 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Melissa Coleman from The Faux Martha about the things she learned about herself this year.

Melissa Coleman of The Faux Martha had a big year. Not only does she run a successful blog, she also published her first book, The Minimalist Kitchen, this April.

But they aren’t the only reasons she had a good year: she called this year The Year of the Pivot. She knew something needed to change, and she set out on a journey this year to make it happen.

Without revealing too much, she learned quite a bit from this experiential year, and the lessons she learned serve as a powerful message to all bloggers in this episode.

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180: Establishing Your Expertise with Jeff Coyle

Alexa @ FBP
by Alexa @ FBP on Dec 11, 2018 in , ,

Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

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