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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

201: Email Marketing for Bloggers with Matt Molen

Alexa @ FBP
by Alexa @ FBP on May 7, 2019 in ,
An image of Matt Molen and the title of his episode on the Food Blogger Pro Podcast, 'Email Marketing for Bloggers.'

Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy.

Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing.

It’s easy to just set up an rss-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it.

But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list.

It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening.

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200: The State of Food Blogger Pro with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Apr 30, 2019 in
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'The State of Food Blogger Pro.'

Welcome to episode 200 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the tools that we use to run Food Blogger Pro.

And the day is here! To celebrate, we’re focusing on…Food Blogger Pro!

More specifically, this episode focuses on how we run Food Blogger Pro as a membership site, business, and producer of content. Bjork talks about all of the tools that are essential to running Food Blogger Pro, and we encourage you to think about the ways that you could incorporate some of them into your own blog or business.

Whether this is your first Food Blogger Pro Podcast episode or your 200th, thank you for making the FBP Podcast a part of your week!

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199: The State of Pinch of Yum with Lindsay Ostrom

Alexa @ FBP
by Alexa @ FBP on Apr 23, 2019 in ,
An image of Lindsay Ostrom and the title of her episode on the Food Blogger Pro Podcast, 'The State of Pinch of Yum.'

Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she’s managing life, work, and her new normal.

Today marks part one of a two-part series here on the Food Blogger Pro Podcast where we’re focusing on the states of two of our businesses – Pinch of Yum and Food Blogger Pro.

Today’s focus is on Pinch of Yum. A lot has changed for Lindsay and her food blog these past few months. Lindsay now has a young daughter, she took a three-month maternity leave at the end of last year, and she’s now back at work three days a week.

Because of these changes, her schedule and workflow has had to change a bit, and that’s what she’s here covering today. She’ll talk about her new schedule, how she works most efficiently, and why photography and post templates are especially helpful for her to get her tasks done.

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198: Using Google Ads as a Blogger with Chris Schaeffer

Alexa @ FBP
by Alexa @ FBP on Apr 16, 2019 in
An image of Chris Shaeffer and the title of his podcast episode on the Food Blogger Pro Podcast, 'Using Google Ads as a Blogger.'

Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads.

We see ads all the time, but do you know how to run, optimize, and analyze your own ads?

Enter: Chris Schaeffer. He’s actually working with our WP Tasty team to help optimize their Google Ads, so he’s here today to chat about the strategies, tools, and placements you can consider as you’re getting ads set up for your content.

If the idea of running your own ads makes you want to cry, this episode will calm those nerves and give you a great starting point to a pain-free ad strategy.

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197: Making Sense of Your Website Analytics with Jeff Sauer

Alexa @ FBP
by Alexa @ FBP on Apr 10, 2019 in ,
An image of Jeff Sauer and the title of his episode on the Food Blogger Pro Podcast, 'Making Sense of Your Analytics.'

Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data.

We’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he’s here today to continue that awesome conversation.

Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses.

You’ll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you’re analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers.

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196: Answering Your Questions about Influencer Marketing with Nick Brucker

Alexa @ FBP
by Alexa @ FBP on Apr 2, 2019 in ,
An image of Nick Brucker and the title of his episode on the Food Blogger Pro Podcast, 'Answering Your Questions about Influencer Marketing.'

Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing.

Nick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep understanding of marketing from both a brand and a blogger perspective.

Today on the podcast, Nick is tackling your questions about influencer marketing, and…we’re answering real marketing questions from bloggers like you!

We asked the Food Blogger Pro community about their influencer marketing struggles, and Nick is here to offer his advice and strategies for creating long-lasting and beneficial relationships with brands.

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195: Some Exciting Updates Coming to Food Blogger Pro with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Mar 26, 2019 in
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Some Exciting Updates Coming to Food Blogger Pro.'

Welcome to episode 195 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about a big and exciting change we’re making on Food Blogger Pro.

Something very exciting has been happening behind the scenes here at Food Blogger Pro HQ for the past few months, and we’re finally spilling the beans: we’re moving to WordPress!

That’s right! We’re migrating Food Blogger Pro from a CMS called ExpressionEngine to our recommended CMS for food bloggers, WordPress.

There are many reasons why we’re switching over to WordPress, and that’s what Bjork is here to talk about today. He’ll share how Food Blogger Pro was initially set up, why we think WordPress will be a huge win for our membership site, strategies for starting something big, and more.

We’re so excited to share this new and improved version of Food Blogger Pro with you. 🙂

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194: Making Great Content with Sam Adler

Alexa @ FBP
by Alexa @ FBP on Mar 19, 2019 in , ,
An image of Sam Adler and the title of her episode on the Food Blogger Pro Podcast, 'Making Great Content.'

Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content.

Sam knows quality content. Whether she’s publishing on her blog or on her Saveur Blog Award-winning Instagram account, she’s constantly on the quest for creating the highest-quality content she can.

That’s what she’s here to chat about today. You’ll learn about her approach to photography and color, her background in cooking, and what it was like to be nominated (and eventually WIN!) a Saveur Blog Award. Enjoy!

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193: Doing Less to Accomplish More with Nora Schlesinger

Alexa @ FBP
by Alexa @ FBP on Mar 12, 2019 in , , ,
An image of Nora Schlesinger and the title of her episode on the Food Blogger Pro Podcast, 'Doing Less to Accomplish More.'

Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog.

Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she’s learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to.

This interview focuses around the ideas of prioritizing your work and working smarter. It’s a fantastic interview, and you’ll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her.

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192: Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business

Alexa @ FBP
by Alexa @ FBP on Mar 5, 2019 in , ,
An image of Jen and Rob Morris and the title of their episode on the Food Blogger Pro Podcast, 'Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business.'

Welcome to episode 192 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery.

Have you ever dreamt of opening up your own bakery or restaurant? Jen and Rob did, too. They opened Cupcakeology in Philadelphia due to a love of desserts and management.

Jen and Rob learned a ton about running their own business, and that’s what they’re here today to chat about. You’ll learn about how they overcame the difficulties of starting their own business, how they decided to hire help, and why they eventually started a blog.

This is such a fun interview, and we know you’ll love learning about their journey.

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