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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

212: New – A New Format, Crafting New Content, and New Courses for Bloggers

Alexa @ FBP
by Alexa @ FBP on Jul 23, 2019 in , ,
An image of podcasting equipment with a blue overlay and the title of the 212 episode on the Food Blogger Pro Podcast, 'New.'

Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more.

It’s the first episode of our new format for the Food Blogger Pro Podcast! We’re trying a little 10ish episode experiment with this podcast format, and we’d love to hear what you think.

In this new format, we’re going to split each episode up into a few mini interviews, all surrounding the same topic.

Today’s topic is “New,” and we talk about the new format, some of the new content we’ve published to Food Blogger Pro, how bloggers can approach creating new content, and more.

We’re so excited to launch into this new series!

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211: Enrollment Week at Food Blogger Pro

Alexa @ FBP
by Alexa @ FBP on Jul 16, 2019
An image of the title of an episode on the Food Blogger Pro Podcast called, 'Enrollment Week at Food Blogger Pro.'

Welcome to episode 211 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about Enrollment Week here at Food Blogger Pro.

It’s Enrollment Week! This is a really exciting week here at Food Blogger Pro because we’re holding a free, virtual event, opening enrollment, and giving you the ability to sign up for an exciting master class.

Here are the deets:

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210: Pinch of Yum’s Instagram Playbook with Lindsay Ostrom

Alexa @ FBP
by Alexa @ FBP on Jul 9, 2019 in ,
An image of Lindsay Ostrom and the title of her episode on the Food Blogger Pro Podcast, 'Pinch of Yum’s Instagram Playbook.'

Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook.

We have some exciting news for ya today – we’re holding a brand new, free, and virtual event next week called “Our Instagram Playbook.” During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers.

This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more.

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209: FBP Rewind: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea’s Messy Apron

Alexa @ FBP
by Alexa @ FBP on Jul 2, 2019 in , ,
An image of Chelsea Lords and the title of her episode on the Food Blogger Pro Podcast, 'FBP Rewind: How to mKae $40k in the First Year of Blogging.'

Welcome to episode 209 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode from 2017 with Chelsea from Chelsea’s Messy Apron about how she made $40,000 in her first year of blogging.

We’re so thrilled to share another FBP Rewind episode with you today, and this episode with Chelsea Lords from Chelsea’s Messy Apron was originally published allllll the way back in 2017. That said, the advice and tips that she shares are all just as prevalent as they were back then.

This is the story of how Chelsea made a whopping $40,000 in her first year of blogging. If you’re already monetizing your blog, or if you have a goal to start monetizing your blog sometime soon, you’ll love hearing about the decisions that Chelsea made in order to turn her blog into a profitable business.

As you’re listening, we encourage you to note where you can tighten up some of your money-making processes in the pursuit of maximizing your blog income.

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208: Success Story: Full-Time Blogging and Physical Products with Suzy Karadsheh

Alexa @ FBP
by Alexa @ FBP on Jun 25, 2019 in ,
An image of Suzy Karadsheh and the title of her episode on the Food Blogger Pro Podcast, 'Success Story: Full-time Blogging & Physical Products.'

Welcome to episode 208 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Suzy Karadsheh about growing a blog to a full-time job and selling physical products online.

Today we’re hearing from Suzy, the blogger behind the site, The Mediterranean Dish. Suzy’s story is really awesome because she found her niche and really leaned into that niche, and then her blog took off.

From running her own online store for her own products to bringing team members on to help with her business, Suzy is totally owning her space in the blogging world, and she’s here to tell you how she’s doing it.

You’ll learn about some of the tools and processes she relies on, how she sells physical products, how she finally decided to take blogging seriously, and so much more. Enjoy!

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207: Consciously Uncoupling and Crafting the Ideal Workspace with Melissa Coleman

Alexa @ FBP
by Alexa @ FBP on Jun 18, 2019 in ,
An image of Melissa Coleman and the title of her episode on the Food Blogger Pro Podcast, 'Consciously Uncoupling and Crafting the Ideal Workspace.'

Welcome to episode 207 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Coleman about designing your perfect workspace.

You may recall that Melissa Coleman from the food blog, The Faux Martha, was on the podcast just back in December talking about her Year of the Pivot.

Today, she’s here to continue the conversation and talk about the project she has been working on recently: designing the new Pinch of Yum offices.

If you don’t have a dedicated office to work from, you’re not alone. But that doesn’t mean that you can’t make intentional decisions to refine and optimize your workspace.

Melissa is here to talk through her process for designing a space, as well as the tips that you can and apply to your own workspace.

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206: YouTube for Food Influencers with Tim Schmoyer

Alexa @ FBP
by Alexa @ FBP on Jun 11, 2019 in
An image of Tim Schmoyer and the title of his episode on the Food Blogger Pro Podcast, 'Youtube for Food Influencers.'

Welcome to episode 206 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tim Schmoyer about creating, delivering, and capturing value on YouTube.

While we know that “hands and pans” videos perform well on social media platforms like Instagram and Facebook, are they really the best types of videos to share on YouTube?

Tim Schmoyer is here today to talk about the nuances that go into creating a powerful presence on YouTube. If you’re already making food and recipe videos, you’ll love learning about how you can create, deliver, and capture value on YouTube in this interview. If you’re not already creating content on YouTube, this episode should shed some light on the many positive outcomes of sharing videos on this platform.

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205: Fitness, Finance, and Fun – How (and Why) You Need to Build a Personal Board of Directors

Alexa @ FBP
by Alexa @ FBP on Jun 4, 2019 in
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Fitness, Finance, and Fun - How (and Why) You Need to Build a Personal Board of Directors.'

Welcome to episode 205 of The Food Blogger Pro Podcast! This week on the podcast, Bjork wraps up our Projects series by talking about building his Personal Board of Directors.

In the final episode of our four-part Projects series, Bjork is here to talk about forming his Personal Board of Directors.

The people on his Personal Board of Directors help keep him accountable and encourage him to set aside the time to do the things that are important to him. In this episode, you’ll learn how to form a Personal Board of Directors for yourself, what seats you might want to fill, and how the people on your Personal Board of Directors can help you grow as a business owner and person. Enjoy!

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204: Company Structure – LLCs, S-Corps, and Accounting, oh my!

Alexa @ FBP
by Alexa @ FBP on May 28, 2019 in ,
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Company Structure - LLCs, S-CORPs, and Accounting, oh my.'

Welcome to episode 204 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’ve structured our businesses and the tools we use to manage them.

If you’re generating income with your blog, it’s important that you have your business structured in a way that you not only understand, but that helps you make strategic decisions in the future.

Bjork is here today to chat through how we have our businesses set up, as well as the tools we use to keep track of our financials. You’ll learn why it’s important to separate your business income from your personal income, how to make sure your books are in order, and more to give you a better idea of how you could be managing your blog expenses and income.

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203: Low-Hanging Fruit – How We’re Finding and Juicing the Low-Hanging Fruit in Our Businesses

Alexa @ FBP
by Alexa @ FBP on May 21, 2019 in ,
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Low-Hanging Fruit.'

Welcome to episode 203 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about how we’re strategically targeting our low-hanging fruit.

Working smarter, not harder. Sounds like the dream, right? That’s exactly what this episode is about; putting in a bit of work and getting a big return.

This episode is part two of our four-part “Projects” series, and Bjork is sharing some ways that you can be thinking more strategically about the low-hanging fruit in your own business. He’ll encourage you to find the things you’re already doing and do them a little bit better so that you can be more efficient and effective with your work.

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