The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

124: How to Level Up Your Life with UJ Ramdas

Alexa @ FBP
by Alexa @ FBP on Nov 14, 2017 in

Welcome to episode 124 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with UJ Ramdas from Intelligent Change about why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe.

If you’re interested in the self-improvement space, you’ve probably read about the power of having a morning routine. That’s exactly why UJ helped start Intelligent Change and the Five Minute Journal.

The Five Minute Journal is designed to help you make positive changes in your life in just five minutes in the morning and five minutes at night. UJ believes that the Five Minute Journal is a simple way to focus on the good, become more mindful, and live with intention. Learn how you can apply the principles in your own life today.

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123: Why Every Blogger Needs to Own Their Brand with Phil Pallen

Alexa @ FBP
by Alexa @ FBP on Nov 7, 2017 in

Welcome to episode 123 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Pallen about refining your brand, strengthening your social media presence, and considering your audience’s needs.

While his title is Celebrity Brand Expert, Phil says that he’s in the business of crafting first impressions.

And that’s exactly what your brand is: a reader’s first impression of you and your business.

Phil knows exactly how important a solid understanding of your brand is for your blog, and he has helped dozens of people and businesses refine their brand, create goals, and spruce up their social profiles. He’ll give you ideas about how you can fine-tune your brand so that you’re noticed and remembered.

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122: Site Speed in a Mobile-First World with Lauren Gray

Alexa @ FBP
by Alexa @ FBP on Oct 31, 2017 in ,

Welcome to episode 122 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Lauren Gray from Once Coupled about mobile-first considerations, site speed recommendations, and theme frameworks.

Mobile-first, frameworks, photo size, https…you’ve probably heard these terms in the blogging space before. And the words alone are enough to make your head spin.

Developer and Food Blogger Pro Expert Lauren Gray is a pro at helping you make these tech decisions for your blog. And while they might seem like small decisions, they really will have a big impact on your site’s usability, search engine ranking, and workflow. This episode focuses on why you should start thinking about making these decisions for your business.

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121: How to Overcome Your Failures and Find Success with Emma Chapman

Alexa @ FBP
by Alexa @ FBP on Oct 24, 2017 in ,

Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path.

Blogging and business ownership wasn’t always one of Emma’s goals. In fact, right after college, she decided to move to Hollywood to start an acting career. When that career path didn’t work out, she didn’t give up; instead she changed her focus and worked to build a job she loves.

Now as Founder & CEO of A Beautiful Mess, Emma focuses on building brands, creating apps, writing books, and producing content. Learn how she shaped her career after starting in a place of uncertainty.

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120: How to Shape Your Own Career Destiny with Dorie Clark

Alexa @ FBP
by Alexa @ FBP on Oct 17, 2017 in

Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You.

Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of.

Dorie’s new book Entrepreneurial You is a “blueprint for professional independence.” In it, she talks about just how important it is to have a strong brand when you’re building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today.

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119: How an Accidental Entrepreneur went from $0 to $80,000 in Five Months with Brian Gardner

Alexa @ FBP
by Alexa @ FBP on Oct 10, 2017 in , ,

Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.

Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.

From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.

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118: How Discovering Your Brand Can Help You Grow with Gaby Dalkin

Alexa @ FBP
by Alexa @ FBP on Oct 3, 2017 in ,

Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What’s Gaby Cooking about understanding your brand, developing a product line, and working with a team.

Gaby’s blogging story isn’t the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What’s Gaby Cooking.

But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences.

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117: How to Sustain a Successful Blog for 10+ Years with Maria Lichty

Alexa @ FBP
by Alexa @ FBP on Sep 26, 2017 in ,

Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years.

When Maria started blogging at Two Peas and Their Pod, the food blogging industry looked quite different.

Instagram, Snapchat, and Pinterest weren’t around, videos weren’t as popular, and the industry as a whole was much smaller.

But Maria has learned to adapt to this quick-changing world and to work to her strengths while growing her blog. She has hired a team to help her manage her social media and video work while she focuses on the work she loves like recipe testing, photography, and more.

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116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team

Alexa @ FBP
by Alexa @ FBP on Sep 19, 2017 in , ,

Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands.

Sponsored content is a great way to generate income for your blog and make connections with brands you really love.

At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content.

We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content.

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115: How to Write a 5-Star Cookbook with Kathryne Taylor

Alexa @ FBP
by Alexa @ FBP on Sep 12, 2017 in ,

Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors.

While Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design.

Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities.

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