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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos

Alexa @ FBP
by Alexa @ FBP on Jun 8, 2021 in , ,
An image of two people speaking in front of a camera and the title of Tomas Hoyos' episode on the Food Blogger Pro Podcast, 'Virtual Events.'

Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs.

You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself?

Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021.

It’s a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own!

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307: Will Write for Food – How to Make Money by Writing about Food with Dianne Jacob

Alexa @ FBP
by Alexa @ FBP on Jun 1, 2021 in ,
An image of typewriters and the title of Dianne Jacob's episode on the Food Blogger Pro Podcast, 'Will Write for Food.'

Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, “Will Write for Food.”

Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer.

You can find the latest version of Dianne’s book, “Will Write for Food,” wherever books are sold, and in it you’ll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment below about one major takeaway you had from this episode for a chance to win a copy of her book!

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306: Core Web Vitals – What Food Bloggers Need to Know About User Experience and Google with Andrew Wilder

Alexa @ FBP
by Alexa @ FBP on May 25, 2021 in ,
An image of a laptop on a desk with code on the screen and the title of Andrew Wilder's episode on the Food Blogger Pro Podcast, 'Core Web Vitals.'

Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals.

Google has already started using things like mobile friendliness, security, and intrusive popups to impact search rankings, and the big news on the block is that Core Web Vitals, a way to quantify user experience on a website, will impact rankings soon as well.

There are three signals that measure “good” user experience:

  • Largest Contentful Paint (LCP)
  • First input Delay (FID)
  • Cumulative Layout Shift (CLS)

Google wants readers to have a good experience on the sites that are ranking in the first few spots in search results, and Core Web Vitals are one of the ways they’re tracking that.

If this all sounds confusing, don’t worry –– you’ve come to the right place! In this episode, we’re sharing part of our most recent member Q&A with our incredible WordPress and Site Speed Expert, Andrew Wilder, where he covered the ins and outs of page experience and Core Web Vitals.

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305: Non-Traditional Success – Optimizing for Happiness with Jason Glaspey

Alexa @ FBP
by Alexa @ FBP on May 18, 2021 in
An image of trophies and the title of Jason Glaspey's episode on the Food Blogger Pro Podcast, 'Non-Traditional Success.'

Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness.

How do you define success with your blog or business?

It’s an interesting question to think about, especially as you dive into different business growth strategies.

Jason is here today to talk about how he measures success and how that influences the way he views business and spends his time.

It’s a fascinating conversation, and we’re hoping it’ll help you figure out how you can do more of the work that you enjoy.

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304: FBP Rewind – Making Great Content with Sam Adler

Alexa @ FBP
by Alexa @ FBP on May 11, 2021 in ,
An image of a cassette and the title of Sam Adler's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 304 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Frosting and Fettuccine’s Sam Adler where she talks about creating the very best content for her audience.

It’s another FBP Rewind episode today, and we’re so excited to revisit our March 2019 interview with Sam Adler from Frosting and Fettuccine today!

This episode is focused around creating amazing content, and that’s something that we, as content creators, should always be in pursuit of. You’ll hear about Sam’s approach to photography and color, her background in cooking, and what it was like to be nominated for (and eventually win!) a Saveur Blog Award.

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303: Breaking Boundaries – Building, Running, and Monetizing a Content Brand with Kelly Senyei

Alexa @ FBP
by Alexa @ FBP on May 4, 2021 in ,
An image of twigs and the title of Kelly Senyei's episode on the Food Blogger Pro Podcast, 'Breaking Boundaries.'

Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand.

We’re super excited to welcome Kelly back to the podcast today!

In the six years since we’ve last heard from her, Kelly has done… a lot. And she’s here on the podcast to talk about how she has tried new things to help her brand grow.

In addition to chatting about her podcast and new cookbook, she’ll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste.

It’s a super fun, informative interview, and we hope you enjoy!

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302: Growth Strategies – Growing Your Brand on YouTube and Beyond with Nisha Vora

Alexa @ FBP
by Alexa @ FBP on Apr 27, 2021 in ,
An image of seedlings and the title of Nisha Vora's episode on the Food Blogger Pro Podcast, 'Growth Strategies.'

Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online.

Nisha is a lawyer-turned-food blogger, and she’s here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online.

She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she’s building her team in order to thrive in the work she loves to do.

Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you’ll learn about her most successful growth strategies in this episode.

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301: Less Work, More Traffic – A Free Workshop (+ 7 Ways to Strategically Use Google Search Console!)

Alexa @ FBP
by Alexa @ FBP on Apr 20, 2021 in ,
An image of traffic and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Less Work, More Traffic.'

Welcome to episode 301 of The Food Blogger Pro Podcast!

We’re holding a FREE event next week on Tuesday, April 27 at 1pm ET / 12pm CT called Less Work, More Traffic. In this workshop, we’ll teach you how to think strategically about the content that’s already on your site in order to build your audience and get more traffic.

You can register for free here, and if you want a bit of a preview of what we’re going to share during the workshop, you’re in the right place!

In this episode of the podcast, Bjork talks about the event and then shares seven different ways you can use Google Search Console to optimize your site for search traffic.

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300: Core Values – Who We Are and Why We Do What We Do with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Apr 13, 2021 in
An image of hands on a keyboard and the title of Bjork Ostrom’s 300th episode on the Food Blogger Pro Podcast, 'Core Values.'

Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we’re celebrating our 300th episode and talking about what you can expect in future podcast episodes.

It’s a milestone episode today, and we’re celebrating by talking about our core values as a company and how they impact what we do each and every day.

Thank you for listening to The Food Blogger Pro Podcast –– whether this is your first episode or your 300th. We appreciate our Food Blogger Pro Podcast community so very much, and we’re thrilled and honored to be on this journey with you! Here’s to many more episodes. 🎉

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299: Product Management – Building the Right Things for the Right People with Ben Holland

Alexa @ FBP
by Alexa @ FBP on Apr 6, 2021 in
A picture of a hand writing on a report and the title of Ben Holland's episode of the Food Blogger Pro Podcast, 'Product Management.'

Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers.

When you’re building a product or creating content, it’s sometimes easy to forget that you’re ultimately building or creating to benefit your audience.

Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He’ll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products.

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