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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

321: The EXITpreneur’s Playbook – Maximizing Your Profits When Selling a Business with Joe Valley

Leslie Jeon
by Leslie Jeon on Sep 7, 2021 in
An image of a notebook and the title of Joe Valley's episode on the Food Blogger Pro Podcast, 'The EXITpreneur's Playbook.'

Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business.

When it comes down to it, we’re not able to run our businesses forever. And most business owners wait to sell until they’re exhausted and emotionally rundown, and by that time, it’s too late to have a great exit.

Enter: Joe Valley! After facilitating nearly half a billion dollars in exits, Joe has written the bestselling book, “The EXITpreneur’s Playbook” to help online business owners get the maximum value and best deal structure possible when selling their businesses.

Even if you’re not quite ready to sell your own business, this interview will show you what areas to focus on to create a successful pathway to your own eventual exit.

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320: Learning By Doing – How Chelsey White Grew Her Online Community of Millions as a Solopreneur

Leslie Jeon
by Leslie Jeon on Aug 31, 2021 in ,
An image of a laptop and the title of Chelsey White's episode on the Food Blogger Pro Podcast, 'Learning By Doing.'

Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she’s grown her various social media platforms and how her content strategy has evolved over time.

Today on the podcast, we’re talking to the baking queen herself: Chelsey White from Chelsweets!

While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space.

In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms.

It’s a super fun, inspiring interview, and we hope you enjoy hearing Chelsey’s story!

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319: From Attorney to Food Blogger – How Mike Johnson Grew His Popular Instagram Account into a Full-Time Business

Alexa @ FBP
by Alexa @ FBP on Aug 24, 2021 in ,
An image of a scale and the title of Mike Johnson's episode on the Food Blogger Pro Podcast, 'From Attorney to Food Blogger.'

Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account.

We’re so excited we had a chance to talk to Mike in today’s episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account.

He’s on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself.

If you’re curious about what a day in the life of a full-time blogger looks like, or you’re interested in figuring out how to maximize your blog revenue, we know you’ll find some helpful nuggets of inspiration in this interview!

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318: FBP Rewind – How Food Bloggers Can Make the Most Out of Q4

Leslie Jeon
by Leslie Jeon on Aug 17, 2021 in , ,
An image of a cassette and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum’s General Manager, Jenna, questions about preparing for Q4.

It’s another FBP Rewind episode today, and we’re so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team!

We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4!

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content.

We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4.

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317: Optimizing for Growth – Developing Habits for Long-Term Success with Nisha Melvani

Leslie Jeon
by Leslie Jeon on Aug 10, 2021 in
An image of three different plants in different stages of growth and Nisha Melvani's episode on the Food Blogger Pro Podcast, 'Optimizing for Growth.'

Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani about her journey of growing her brand while maintaining a healthy work-life balance.

Nisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she’s here on the podcast today to talk about her journey growing her blog, CookingForPeanuts.com!

While she originally started just by sharing her vegan dinner recipes on Instagram, Nisha has evolved her brand by shifting some of her focus to her blog and upcoming cookbook.

In this episode, she shares some of the mistakes she’s made along the way, some tools that have been instrumental to her success, and some tips she has for finding a healthy work-life balance.

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316: Book Nook – Five Takeaways from Rich Dad Poor Dad with Bjork Ostrom

Leslie Jeon
by Leslie Jeon on Aug 3, 2021 in
An image of shelves of books and the title of the Book Nook episode on the Food Blogger Pro Podcast, 'Book Nook – Five Takeaways from Rich Dad Poor Dad with Bjork Ostrom.'

Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, “Rich Dad Poor Dad.”

This week on the podcast, we’re sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business.

In this episode, we’re focusing on “Rich Dad Poor Dad,” a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses.

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315: Decolonizing the Food Industry – Sharing African Food, Breaking Down Stereotypes, and Combating Cultural Appropriation with Zoe Adjonyoh

Leslie Jeon
by Leslie Jeon on Jul 27, 2021 in
An image of different kinds of food in bowls and the title of Zoe Adjonyoh's episode on the Food Blogger Pro Podcast, 'Decolonizing the Food Industry.'

Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe’s Ghana Kitchen, as well as her fight against the cultural appropriation of food.

While Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger role with her brand, Zoe’s Ghana Kitchen. Through her blog, cookbook, supper clubs, and more, she has been actively working to foster an African Food Revolution and bring African food to the masses.

And in recent years, she has shifted her focus from just pioneering West African food to decolonizing the food industry and helping people understand what cultural appropriation is.

It’s a really powerful interview that will make you consider your role as both a consumer and a content creator, and we hope you enjoy hearing more about Zoe’s story.

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314: Creative Food Photography – How Kimberly Espinel Teaches and Inspires Food Photographers

Leslie Jeon
by Leslie Jeon on Jul 20, 2021 in , ,
An image of hands holding a camera and the title of Kimberly Espinel's episode on the Food Blogger Pro Podcast, 'Creative Food Photography.'

Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style.

When you’re just starting out as a food blogger, it can be hard to find your personal style as a photographer. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that’s where Kimberly comes in!

Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative.

Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience.

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313: Side Hustle Income – How Charli Prangley Doubled Her Side Hustle Income in One Year

Alexa @ FBP
by Alexa @ FBP on Jul 13, 2021 in ,
An image of a paper planner and the title of Charli Prangley's episode on the Food Blogger Pro Podcast, 'Side Hustle Income.'

Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves.

Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year!

This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn’t like to do, and how she has diversified her income.

Charli’s advice will be a great reminder of why it’s important to really hone in on what you’re actually trying to accomplish when you’re creating content online and what it takes to get there. We hope you enjoy this episode!

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312: FBP Rewind – How Pinch of Yum Works with Brands with Jenna Arend

Leslie Jeon
by Leslie Jeon on Jul 6, 2021 in ,
An image of a cassette and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work.

It’s another FBP Rewind episode today, and we’re so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team today!

Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work.

Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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