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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

270: Get It Done – 11 Apps to Make You Superhuman with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Sep 15, 2020 in ,
An image of A computer on a desk and the title of the 270th episode on the Food Blogger Pro Podcast, 'Get it Done.'

Welcome to episode 270 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about his must-have apps for a productive business and personal life.

Apps are great to help you become more productive, track your progress, and optimize your day. But which are our absolute favorites? The ones we rely on day after day, week after week to help us get it all done?

That’s what Bjork is focusing on in this episode. You’ll hear about the apps and tools he uses to fly through email, stay on top of business and personal tasks, record quick videos, and stay hydrated with a color-changing water bottle.

Yes, seriously.

We’re excited to share some of our favorite apps with you today! And if you have any must-have apps, leave them in the comments below –– we’d love to hear your suggestions!

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269: Quality Content – How To Create The Best Recipes for Your Readers with Sally McKenney

Alexa @ FBP
by Alexa @ FBP on Sep 8, 2020 in
An image of a computer on a desk and the title of Sally McKenney's episode on the Food Blogger Pro Podcast, 'Quality Content.'

Welcome to episode 269 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally McKenney about how she creates the very best recipe content for her readers.

We’re so excited to welcome Sally from Sally’s Baking Addiction back to the podcast after five years. Fun fact: she was the first true interviewee on The Food Blogger Pro Podcast!

This episode is loaded with valuable information for any blogger at any part of the blogging journey. Sally talks about what it’s like to run a blog and balance being a parent, how she delegates tasks, the work she’ll always do for her blog, and the kind of work that has been most beneficial to her blog’s growth.

Then she’ll talk about the importance of creating awesome content for your readers. What does it look like? How do you update your older content to be even better? She answers all of these questions (and more!) in this interview.

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268: FBP Rewind – Blogging Misconceptions, How to Choose a Host, and Why WordPress

Alexa @ FBP
by Alexa @ FBP on Sep 1, 2020 in ,
An image of a cassette and the title of the 268th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 268 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing an episode in which we offer advice to new food bloggers.

We’re going back to basics today and re-sharing an episode from 2019 about starting a blog. If you have an idea for a blog, business, series, post, or product, we hope this episode will help give you a bit of a push to actually start.

First, you’ll hear from Bjork. He covers three of the most common blogging misconceptions we hear from new bloggers and how you can switch your thought processes around them.

Next up: Andrew, our Site Speed Expert here at Food Blogger Pro. In his section, he’s talking all about hosting. For instance, did you know he recommends changing hosts every few years?!

Last, our old WP Tasty Lead, Raquel. She’s talking all about WordPress and why it’s the CMS we recommend for food bloggers.

We think you’ll have a lot of great takeaways from this episode, regardless of whether your blog is brand new or if you’ve been blogging for years. Enjoy!

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267: FBP Rewind – An Architect’s Journey to Becoming a Freelance Food Photographer with Ashley McLaughlin

Alexa @ FBP
by Alexa @ FBP on Aug 25, 2020 in ,
An image of a cassette and the title of Ashley McLaughlin's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 267 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode about freelance food photography with Ashley McLaughlin.

We’re revisiting one of our past episodes about food photography this week! We interviewed Ashley McLaughlin back in 2017 about her freelance food photography business, and we’re resharing that episode with you today.

Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting.

After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.

It’s a good reminder that your blog isn’t the only money-maker in this industry; freelance food photography or writing can be a great way to build an income by doing what you love.

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266: FBP Rewind – Write More, Write Better, and Write Smarter with Gabriela Pereira

Alexa @ FBP
by Alexa @ FBP on Aug 18, 2020 in
An image of a cassette and the title of Gabriela Pereira's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 266 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes about writing with Gabriela Pereira from DIY MFA.

Writing –– do you love it or hate it?

It seems to be one of those topics that really divide people; either you love the creative process of putting words onto paper or…you don’t.

Today’s FBP Rewind episode will help you get those creative juices flowing and fine-tune your writing processes.

A bit about our interviewee: Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don’t actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.

She started her business, DIY MFA, to teach others how they can do exactly that.

Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela’s strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one’s voice and writing style.

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265: Adapting and Adjusting – Having a Gratitude Mindset with Beth Moncel

Alexa @ FBP
by Alexa @ FBP on Aug 11, 2020 in ,
An image of a notebook and the title of Beth Moncel's episode on the Food Blogger Pro Podcast, 'Adapting and Adjusting.'

Welcome to episode 265 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Moncel about adapting and growing her blog over the past five years.

We’re so excited to welcome Beth Moncel from Budget Bytes back to the podcast today! She was our 11th guest on the podcast, so we’re excited to catch-up with her in this episode.

While we do talk about the things that successfully help her run her blog in this episode, we also talk about where she has struggled these past few years. Between hiring, listening to her readers, and adapting to drops in traffic, Beth has learned and grown, and we hope that this episode will teach you how you can adjust to changes in your own blogging journey.

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264: Persistence – Building a Seven-Figure Blogging Business with Chelsea Lords

Alexa @ FBP
by Alexa @ FBP on Aug 4, 2020 in ,
An image of a drop of water and the title of Chelsea Lord's episode on the Food Blogger Pro Podcast, 'Persistence.'

Welcome to episode 264 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Lords about growing her website traffic and building her seven-figure blogging business.

It’s time to welcome Chelsea Lords from Chelsea’s Messy Apron back to the podcast!

Her original episode on the FBP Podcast is one of our all-time most-downloaded episodes, and we’re so excited we had the chance to welcome her back to the show and catch up on how her blog has grown and evolved since we last talked to her.

You’ll hear how her social media and traffic strategies have shifted, how and why she strives to create the most helpful content she can for her readers, and how she managed to grow Chelsea’s Messy Apron into a seven-figure revenue business.

What was your biggest takeaway from this episode? Let us know in the comments below!

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263: Creating with Confidence – Consistency, Quality Content, and Establishing Trust with Tieghan Gerard

Alexa @ FBP
by Alexa @ FBP on Jul 28, 2020 in , ,
An image of a coffee mug and some books and the title of Tieghan Gerard's episode on the Food Blogger Pro Podcast, 'Creating with Confidence.'

Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family.

Today we’re welcoming Tieghan Gerard back to the podcast after four whole years!

Tieghan has been pretty busy these past few years; she learned how to delegate work to her team, grow her personal brand, and set boundaries when they’re needed. She also realized that awesome, high-quality content needs to be at the core of everything she does because it helps her build a following and branch out to do other exciting projects that helps her grow her business.

We loved catching up with Tieghan in this episode, and we know you’ll love getting a peek behind-the-scenes of how she runs Half Baked Harvest!

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262: A Food Blogging Journey – Freelancing, Ads, Working with Brands, Catering, and Writing a Cookbook with Mary Cressler and Sean Martin

Alexa @ FBP
by Alexa @ FBP on Jul 21, 2020 in
An image of a table with a camera, sunglasses, and a compass on it and the title of Mary Cressler and Sean Martin's episode on the Food Blogger Pro Podcast, 'A Food Blogging Journey.'

Listen to this episode of The Food Blogger Pro Podcast using the player above or check it out on Apple Podcasts, Google Podcasts, or Spotify. Welcome to episode 262 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Cressler and Sean Martin from Vindulge. Last week on the podcast, Bjork […]

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261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein

Alexa @ FBP
by Alexa @ FBP on Jul 14, 2020 in ,
An image of a computer on a desk and the title of the 261st episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work.

It’s Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content.

Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it.

There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand’s goals, and report back on the performance on your post’s performance.

And it’s there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you.

If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT!

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