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Building Traffic and Growing Your Audience Podcasts

223: Full Potential – Extracting All of the Juice from Your Content with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Oct 8, 2019 in , ,
An image of oranges and the title of the 223rd episode on the Food Blogger Pro Podcast, 'Full Potential.'

Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog.

As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can?

This episode focuses on juicing your older content for all that it’s worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog.

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221: Live – Bjork Goes Live to Answer Your Blogging Questions

Alexa @ FBP
by Alexa @ FBP on Sep 24, 2019 in , ,
An image of a computer and the title of Bjork Ostrom’s Instagram Live episode on the Food Blogger Pro Podcast, 'Live.'


Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging.

One of our favorite things about working with a community for food bloggers is connecting with that community.

When we were thinking about ways we could connect with our podcast community, we quickly figured out that it’s difficult to connect with your podcast listeners. Podcast episodes are typically made up of two distinct “sides” — a recording happening on one side, and then the listening happening on the other. Rarely do those sides meet in the middle.

That is, of course, until today. 😉

Bjork went live on Instagram yesterday to connect with our community and answer their blogging questions, and we turned it into today’s podcast episode! He answers questions SEO, keywords, podcasting, monetization, and more, and all of the questions you’ll hear are sourced from our incredible community. Enjoy!

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220: Grow – Finding Your Tribe, Growing Your Social Media Reach, and Tools to Measure Growth

Alexa @ FBP
by Alexa @ FBP on Sep 17, 2019 in
An image of plants growing in pots and the title of the 220 episode on the Food Blogger Pro Podcast, 'Grow.'

Welcome to episode 220 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on growth, and you’ll learn about tribes, growing your social following, and tracking your growth with different tools.

If you have a blog, chances are you’re interested in extending your reach and growing your audience. Luckily for you, that’s exactly what this episode of the Food Blogger Pro Podcast is all about!

First, Lindsay will talk about finding the Pinch of Yum “tribe” and publishing content specifically *for* that group of people. Finding your tribe is an important part of the growth puzzle because they’re the people who are your “super fans” of you and your content.

Then, Abby, our Social Media Manager, talks about social media growth. She talks about how your growth strategies can differ from social media platform to social media platform, and she’ll walk you through some of the growth strategies that have worked for us on Instagram, Pinterest, and Facebook.

And last, Bjork talks about tracking your growth and understanding how your content is performing. It’s important to understand where you’re starting and how far you’ve come, and these tools make tracking your progress super simple.

Excited for you to dive into this episode and implement some of these growth strategies – enjoy!

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219: Start – Blogging Misconceptions, How to Choose a Host, and Why WordPress

Alexa @ FBP
by Alexa @ FBP on Sep 10, 2019 in , ,
An image of a starting line for a race and the title of the 219 episode on the Food Blogger Pro Podcast, 'Start.'

Welcome to episode 219 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on things you might believe when you first start your blog, how to choose a solid host, and why we recommend WordPress for food bloggers.

We’re going back to basics today and focusing on *starting*. If you have an idea for a blog, business, series, post, or product, we hope this episode will help give you a bit of a push to actually start.

First, we’ll hear from Bjork. He covers three of the most common blogging misconceptions we hear from new bloggers and how you can switch your thought processes around them.

Next up: Andrew, our Site Speed Expert here at Food Blogger Pro. In his section, he’s talking all about hosting. For instance, did you know he recommends changing hosts every few years?!

Last, WP Tasty Lead, Raquel. She’s talking all about WordPress and why it’s the CMS we recommend for food bloggers.

We think you’ll have a lot of great takeaways from this episode, regardless of whether your blog is brand new or if you’ve been blogging for years. Enjoy!

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215: Share – Encouraging Others to Pin Your Content, Creating an Instagram Story Series, and Understanding Engagement

Alexa @ FBP
by Alexa @ FBP on Aug 13, 2019 in
An image of a phone with an Instagram feed on the screen and the title of the 215 episode on the Food Blogger Pro Podcast, 'Share.'

Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more.

Let’s talk sharing content! In this episode, we’re focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement.

First, you’ll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She’s here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest.

Then Abby, the Social Media Manager for all of our brands, talks about how we’re using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value.

And last, Bjork talks through what engagement actually is and how you measure it. We’re always talking about how important engagement is, and he’ll help you understand why that is.

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213: Trends – The Latest in Site Speed, How to Find Timely Content, and Social Media Trends

Alexa @ FBP
by Alexa @ FBP on Jul 30, 2019 in ,
An image of podcasting equipment with a blue overlay and the title of the 213 episode on the Food Blogger Pro Podcast, 'Trends.'

Welcome to episode 213 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about tips for optimizing your site speed, how Lindsay publishes trendy content, and how to share smarter on social media.

This week on the podcast, we’re focusing on trends, and you’ll hear tips from three experts on site speed, blogging, and social media.

First, Andrew from NerdPress will talk about trends in site speed, and he’ll share his photo size recommendations, his favorite plugins, information about caching, and more.

Then Lindsay from Pinch of Yum talks about how she publishes relevant content for her readers and how she stays on top of food trends.

And last, Abby, Food Blogger Pro and Pinch of Yum’s Social Media Manager will talk about some of the trends we’re seeing on social media, namely hashtags on Pinterest and then Instagram pattern grids.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

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212: New – A New Format, Crafting New Content, and New Courses for Bloggers

Alexa @ FBP
by Alexa @ FBP on Jul 23, 2019 in , ,
An image of podcasting equipment with a blue overlay and the title of the 212 episode on the Food Blogger Pro Podcast, 'New.'

Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more.

It’s the first episode of our new format for the Food Blogger Pro Podcast! We’re trying a little 10ish episode experiment with this podcast format, and we’d love to hear what you think.

In this new format, we’re going to split each episode up into a few mini interviews, all surrounding the same topic.

Today’s topic is “New,” and we talk about the new format, some of the new content we’ve published to Food Blogger Pro, how bloggers can approach creating new content, and more.

We’re so excited to launch into this new series!

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210: Pinch of Yum’s Instagram Playbook with Lindsay Ostrom

Alexa @ FBP
by Alexa @ FBP on Jul 9, 2019 in ,
An image of Lindsay Ostrom and the title of her episode on the Food Blogger Pro Podcast, 'Pinch of Yum’s Instagram Playbook.'

Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook.

We have some exciting news for ya today – we’re holding a brand new, free, and virtual event next week called “Our Instagram Playbook.” During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers.

This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more.

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202: WP Tasty – Our Early Stage Strategy for Building Traffic and Marketing with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on May 14, 2019 in
An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, '202: WP Tasty - Our Early Stage Strategy for Building Traffic and Marketing with Bjork Ostrom.'

Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty’s traffic and marketing strategy.

We’re so excited for this episode because it marks the start of our four-part series, “Projects.”

Today’s episode focuses on WP Tasty, our sister site for WordPress plugins for food bloggers. One of the words that you’ll hear Bjork say a few times throughout this episode is the word “intentional,” and it’s at the core of the strategies that we’re sharing today.

We encourage you to take some of the strategies you’ll hear today and see if you can apply them to your own blog or business in an intentional way!

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201: Email Marketing for Bloggers with Matt Molen

Alexa @ FBP
by Alexa @ FBP on May 7, 2019 in ,
An image of Matt Molen and the title of his episode on the Food Blogger Pro Podcast, 'Email Marketing for Bloggers.'

Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy.

Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing.

It’s easy to just set up an rss-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it.

But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list.

It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening.

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