040: How to Monetize a Podcast from Day 1 with Allison & Suzy from the Food Heals Podcast

Welcome to episode 40 of the Food Blogger Pro podcast! In this episode, Bjork interviews a couple podcasters about… podcasting!

Most of the time when we talk about food media, we immediately think of food blogging. We are Food Blogger Pro, after all! However, there definitely are other mediums out there that are just as effective at reaching your potential audience, and one of these is podcasting.

Allison & Suzy started their Food Heals podcast less than a year ago and are already helping people, reaching their ideal audience, and finding huge success in the podcasting arena. They’re also making money at it. In fact, Allison & Suzy started to monetize their podcast from day one. Listen in on this episode to learn how they’ve created such great success and made podcasting a part of their business.

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039: 12 Ways to Overcome Online Jealousy with Lindsay Ostrom from Pinch of Yum

Welcome to episode 39 of the Food Blogger Pro podcast! In this episode, Bjork talks with Lindsay (yes, that Lindsay) about online jealousy.

There’s a big green monster in the room and no one really wants to talk about it. That monster is Jealousy, and it’s something every one of us experiences from time to time.

Jealousy can be difficult to overcome, and it can even ruin you day if not controlled. Lindsay recently experienced this when she saw someone had made a video similar to one she was in the process of making. Once she realized what was going on, she took a step back and decided to think about some techniques she could use to overcome this jealousy. She took those thoughts and put them into words in a blog post on Pinch of Yum.

Because this is such an important topic, Bjork asked if Lindsay could come on the podcast to talk a little more in-depth about the 12 different techniques you can use to overcome online (or offline) jealousy.

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035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams

Welcome to episode 35 of the Food Blogger Pro podcast! Today, Bjork is talking about Facebook with Stephanie Keeping from Spaceships and Laser Beams (i.e. the coolest blog name ever).

I know… that title seems really outrageous and like a big, fat lie. But Stephanie actually did that in 2015. At the beginning of the year, she had a Facebook following of ~50,000 people, and by December she was up to 500k – a 10x increase.

This exponential gain in followers didn’t just happen. Instead, Stephanie made the conscious decision to focus on Facebook and use it to leverage her blog. Her dedication to this one goal has massively grown her blog traffic, her income, and her ability to do what she loves full time.

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033: Notes on the Pinch of Yum Redesign

Welcome to episode 33 of the Food Blogger Pro podcast! This week, Bjork goes solo as he talks about the Pinch of Yum redesign.

If you frequent the Pinch of Yum website at all, you may have noticed some big (and small!) changes lately. While the general feel of the website is the same, things are certainly different.

The change is the result of a complete theme switch on Pinch of Yum, and today Bjork takes this podcast hour to talk about it. He starts off with some background info and metaphors of The Matrix (whaaaaat?), and then gets into some new things you’ll be seeing around POY. Sit down, grab a coffee and a pen, and get ready to hear some great stuff!

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031: Rebranding Your Blog with Erin Clarke from Well Plated

Welcome to episode 31 of the Food Blogger Pro podcast! This week, Bjork talks with Erin Clarke from Well Plated about rebranding her food blog.

Back when Erin started her blog, it wasn’t called Well Plated. Instead, it was called The Law Student’s Wife – and that’s because 1) she was a law student’s wife, and 2) it wasn’t necessarily about food.

But after blogging under that name for a while, she decided that she loved posting recipes. And unfortunately, the name of her blog just didn’t fit any more.

So, she made the really tough decision to rebrand her blog, and she did it! But it wasn’t all rainbows and unicorns, though. There wasn’t much info about the process of rebranding out there, so she had to go at it all on her own.

In this episode, Erin shares what she learned along the way, and her #1 resource for learning what it takes to rebrand your blog.

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030: Blogging for the Long Term with Nick Evans from Macheesmo

Welcome to episode 30 of the Food Blogger Pro podcast! This week, Bjork interviews a member of the Food Blogger Pro community, Nick Evans from Macheesmo!

Many of you listening to this podcast right now know Nick Evans from the Food Blogger Pro community forums. Nick is always a voice of inspiration, motivation, and encouragement to other members on the forum.

What you might not know is that Nick has been doing this blogging thing for quite a long time – 8 years to be exact! And in this interview, he shares some really great realistic tips for maintaining a blog over the long term.

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029: The Phases of Pinch of Yum with Bjork & Lindsay Ostrom

Welcome to episode 29 of the Food Blogger Pro podcast! This is a special edition of the FBP podcast featuring… you guessed it! Bjork and Lindsay Ostrom.

It’s always so interesting to hear about the stories people have with their blogs – when they started, how they got going, what keeps them inspired.

However, it’s pretty rare to get a full breakdown of all the phases that the blog and the blogger(s) went through from day 1. Usually the stories talk about the beginning, and then the present.

But today, Bjork and Lindsay sit down together (literally) and talk about the 4 distinct stages Pinch of Yum went through up until today. It’s just so interesting. And if you listen alllll they way through to the end, they also have some cutesy married-couple moments that I distinctly decided not to edit out. It’s adorbs.

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027: Committing to a Niche and Building a Brand with Ali Maffucci from Inspiralized

Welcome to episode 27 of the Food Blogger Pro podcast! This is the last episode of 2015 – crazy! This week on the podcast, Bjork is talking with Ali Maffucci from Inspiralized!

When most bloggers start out, committing to a specific niche can seem scary – we don’t want to turn anyone away from our new blog! However, finding a small niche that you are really passionate about can help propel your blog into success.

Ali Maffucci has certainly found a small niche with Inspiralized. She posts recipes that all use a spiralizer, and she loves it! She’s been featured in many magazines, has her own product to sell, and has really captured the love and attention of fellow spiralizers.

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024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven

I am SO excited about this week’s episode because it goes over some really important things that I think all bloggers need to hear. This week, Bjork talked with Ali Ebright from Gimme Some Oven about finding balance in the busy world of blogging.

We all know what it feels like to feel totally overwhelmed about all the things we "need" to do – and excel at – as bloggers. First it’s cooking, then web administration, and photography, then social media, Twitter parties, monetization, writing… and the list goes on!

But in today’s episode, Ali shares her best advice for bloggers – and it includes slowing down and taking some time for yourself.

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018: How to Build an Online Business Without Blogging with Jadah Sellner from Simple Green Smoothies

Welcome back to the Food Blogger Pro podcast! This week, Bjork interviews the cofounder of Simple Green Smoothies, Jadah Sellner about building a successful online business without blogging.

Wait a minute here. We’re Food Blogger Pro. What is this "business without blogging" stuff all about?

Well, our main goal here at FBP is to help people create a business at the intersection of food and the web. While blogging is a common, even well-defined, path to that, we also realize it’s possible to build a business doing less blogging and more of everything else.

Take, for example, Jadah Sellner and Jen Hansard, the cofounders of Simple Green Smoothies. They tried blogging at first, but found success when the started to focus on one specific idea and sharing that idea freely on Instagram. They now run a successful business (with a website and an occasionally-updated blog) and have a massive tribe of followers who love their microblogged content on social media.

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