Do you smell that? I smell cinnamon and nutmeg and mashed potatoes and pie and cookies and happiness. Okay, maybe not that last one, but the other ones for sure!
We’re coming up on the second to last month of the year. Can you believe that?! I surely can’t.
But with a new month comes new trends. And as we’re nearing the holidays, searches for food-related entertaining are spiking.
That being said, this is the perfect opportunity to start promoting your holiday-themed content, and here are a few trends to help get you started:
You knew this one was coming, right? Arguably the biggest food holiday of the year makes people crazy for searching for the perfect recipes. And Thanksgiving in the US is on Thursday, November 28 this year.
My suggestion to stand out from the crowd this Thanksgiving? Try to reimagine the classics. And there are a few ways that you can come up with those creative ideas.
Food Blogger Pro members have recently fallen head-over-heels for a free keyword research tool called Ubersuggest, and it can help you find Thanksgiving-related content ideas. For example, “thanksgiving recipes for vegans” is a relatively low-competition keyword, so it may make sense to create some content around that term.
So when planning out Thanksgiving content, it may make sense to be a bit more specific. Create a some vegan Turkey-less Day recipe ideas. Post a few different stuffing ideas. Publish a non-traditional turkey recipe. Focus on healthier Thanksgiving grub. Plan a low-carb or keto Thanksgiving menu. Surprise your readers and give them a new and exciting Thanksgiving favorite.
Turkey & Stuffing
That being said, turkey and stuffing searches are (unsurprisingly) trending in November!
But just how much are they trending? Well, hopefully this will help visualize it for you:
Crazy, right? Those sharp spikes in November should be a clear message that you should publish turkey & stuffing recipes accordingly. If you really want to try and hit it out of the park, try combining the two for an easy, all-in-one dish for your readers’ holiday feasts!
Do you love pie? If so, you’re in luck (and not alone). “Pie” searches go crazy this time of year.
A lot of that has to do with it being Thanksgiving, and a lot of the top queries related to “pie” signify that as well.
If you’ve made pie from scratch before, you know that pie crust can be finicky. If you know some troubleshooting tips, create a resource for your readers to help with some of the most common issues they may face when making pie dough. And if you need help brainstorming common pie crust problems or questions people have, just type “pie crust” into Google, and scroll down to the section that says, “People also ask.”
If you really want to optimize your post, create headers for these questions in your blog post and answer them as comprehensively as you can.
Black Friday, Small Business Saturday, & Cyber Monday
In my opinion, Black Friday is slightly ridiculous. And by “slightly,” I mean totally.
That said, some people really love the tradition of getting up early, bundling up, and giving their credit cards a workout the day after Thanksgiving. And that makes it a trending topic in November.
The whole weekend is filled with deals and discounts, and if affiliate marketing is part of your income-making strategy, this is the perfect time to promote them with gift guides and holiday posts.
If you’re a Food Blogger Pro member, be sure to check out our Live Q&A with affiliate marketing guru, Justine Grey, for some tips and tricks for getting the most out of your affiliate income.
It’s that time of year, friends. Break out that crockpot! With the weather getting colder and the nights getting darker, searches for crockpot recipes start peaking this month.
This is a great opportunity to combine your readers’ interest in crockpot recipes with their desire to find the perfect Thanksgiving recipes. Crockpot Thanksgiving recipes can take the stress out of timing what goes into the oven and when, and they’re typically on the easier side of cooking. Not only that, crockpot recipes pretty much guarantee that the food cooked in them will be hot when it hits the dinner table.
Question: Which trends are you focusing on in November? Which do you think your readers will react to the most?