Trending Now in Food Blogging – January

Happy [almost] January, friends! The month of fresh starts, new goals, and nutritious foods will be upon us before we know it, so it’s important to start planning now and head into the “Season of Healthy” strong.

Lucky for you, I’ve gathered some food-related searches that are popular in the month of January to help you plan out that editorial calendar and hit the ground running in the new year. Here are some of the topics your readers might be searching for in January:

Healthy Ingredients

There are so many healthy searches that trend in January, so it’s no surprise that healthy ingredients are on readers’ minds. Bananas, smoothies, chicken – they’re all on readers’ radars this time of year.

We frequently stress that quality posts are key when growing your food blog. Giving your readers information about these ingredients, like why they’re healthier choices over the alternatives. You could even pair your recipe with a nutrition label. Make your recipes profoundly valuable for your readers.

Another thought for you: check out your favorite brands to see if their products could fit into one of these healthier recipes. Because health is such a hot topic during this time of year, sponsors may be looking for ways to get the word out about their healthy products.

Healthy Food Near Me

With your readers’ pursuit of healthy food, locals might be looking for your advice as well. Have you every thought about putting together a “Healthy Food Guide in [Your City]”?

It could be an exciting way to connect with readers in your area, as well as highlight some of your favorite local restaurants and eateries. Win-win!


January is also the perfect time to challenge your readers to make healthier choices. Workouts, nutritious snacks, better breakfasts…there are so many great opportunities for reader challenges. And if you, the blogger, complete the challenges right along with them, readers will be much more inclined to follow along.

Get creative with these challenges: run them on Instagram so readers can upload photos of their progress and tag you, come up with a creative hashtag your challengees can use and follow along with on social media, or have a prize for people who complete the challenge. This time of year, there are so many ways to host challenges that will not only get your readers and followers engaged, but also help you and your readers lead healthier lifestyles! Win-win.

Inspo: Pinch of Yum’s Sugar Free January, Simple Green Smoothies’ Smoothie Challenge

Cleanses, Routines, and Good Habits

Along those same lines, readers are looking for information about cleanses, healthier routines, and better habits to start the new year off right…i.e. with resolutions

Again, creativity is key here. Anyone can easily find a list of healthy ingredients off of the internet, so make your posts unique and share-worthy. Give your readers an easy 4-step plan for establishing a healthy workout routine. Make meal plans so that your readers can form good habits and make healthy meals at home. Anyone can start 2020 in a healthier way if you help them make it fun and creative.

Super Bowl Food

On the completely other end of the spectrum, football food will be trending in January! Yep, I’m talking cheesy, gooey, mouthwateringly delicious game day food that’s fit for tailgating with your friends and family.

The Super Bowl lands on Sunday, February 2nd, 2020, so get those recipes ready soon. Better yet, give your readers tips to plan the best ever, stress-free tailgate for a crowd. Make team-inspired dishes and desserts, highlighting recipes native to the teams’ cities or the teams’ colors. Give your readers a tasty reason to forget about their healthy habits for the weekend. 😉


Not only do tea searches spike in January, they’re also on the rise! So if you have a tea post idea brewing (pun totally intended), now is the time to post it.

Tea is commonly linked to healthier habits, so your readers might enjoy a post on the health benefits of tea. Moreover, you could create a tea-infused recipe (think baked goods, whole grains, etc.) to jazz-up your tea consumption. Or you could challenge your readers to a Coffee-Free January (the horror!), encouraging them to swap their java habits with a tea treat instead.

Question: How will you balance posting healthy recipes and football food?

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  1. I think since my blog centers around healthy eating I will make a healthy vegan football appetizer that way they can still enjoy game day but still keep their goals for the new year.