Trending Now in Food Blogging - February


by Alexa on Jan 25, 2018 in Trending Now

Find out what's trending in searches in February - Valentine's Day, chocolate, vitamins, & more!

Hello, friends! How’s it going? Can you believe January is already almost done?!

It’s amazing how fast time flies, especially when you’re planning your yearly goals for your blog. Page views, social shares, content management…it can all be a bit difficult to manage.

But, I’m here to help you out a bit with another Trending Now in Food Blogging post! For those of you who are just tuning in for the first time, these articles are designed to help you figure out what your readers want to see in the upcoming month so that you can get ahead and plan out your editorial calendar for the month.

Here’s what’s trending in February:

Valentine's Day

The holiday of love! Yep, Valentine’s Day (aka. February 14) will soon be upon us, and readers are looking for ways to make their loved ones feel special.

Try being vulnerable and personable with your readers to get them in the spirit of the holiday. Tell them the story of your favorite Valentine’s Day memory with your bae. Tell your readers your favorite ways to spend time with your loved one. Share those cherished stories and open up with your readers. If you’re going solo this Valentine’s Day, share ways (involving decadent food, of course) to still enjoy the couple’s holiday by yourself or, better yet, with a group of friends.

Find out what's trending in searches in February - Valentine's Day, chocolate, vitamins, & more!

Nutella, Chocolate, & Cheesecake

Heart-shaped cookies, homemade candies, decadent chocolate cakes…Valentine’s Day is meant to be filled with sugary sweets, so it’s no wonder that searches for Nutella, Chocolate, and Cheesecake all spike this month.

As food bloggers, we have the wonderful opportunity of helping our readers and their loved ones through their stomachs. Plan a perfect date night, complete with a meal, wine pairing, and dessert. Share a recipe that reminds you of your loved one. Make the dessert recipe that you had on your first date with your significant other. Find creative culinary ways to help your readers say, “I love you.”

Fruit, Being Active, Vegan Recipes

On the complete other side of the spectrum, readers are still looking for ways to keep up with those New Year’s Resolutions. Searches for fruit (specifically strawberries, raspberries, and bananas), being active, and vegan recipes are trending this month.

Try creating a wellness roundup, listing the ways you like to stay healthy this time of year. Or maybe you can focus on your favorite wellness tips on a certain day throughout the entire month (Monique’s Wellness Wednesday series is a great example!). Or maybe try challenging your readers to adopt some of your favorite tips into their day-to-day. There are so many directions you can take to help your readers lead healthier lifestyles.

Find out what's trending in searches in February - Valentine's Day, chocolate, vitamins, & more!

Vitamins, Colds, & The Flu

Along those same lines, readers are looking for health-related tips in order to battle sicknesses like colds and the flu. They’re also searching for the best vitamins to keep them healthy through the winter.

Try chatting with your readers about the vitamins and nutrients found in your favorite cold and flu-fighting foods (or show them with a nutrition label). Perhaps you could partner with your favorite vitamin company on a sponsored post or Instagram giveaway. Give your readers your favorite “stay healthy” tips, and they will thank you.

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