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How Food Bloggers Can Handle Google Updates and Keep Their Site Healthy

If you’ve been blogging for a while, you’ve probably noticed that Google updates can feel a little like earthquakes: sometimes small tremors, sometimes big shifts that shake up traffic overnight. For food bloggers, whose content often relies on search traffic, these updates can feel especially nerve-wracking. The good news? You can prepare for and adapt to them without burning out.

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How to Build a Personal Brand as a Food Blogger

There’s never been a more exciting (or more overwhelming) time to be a content creator. AI tools are everywhere — blog posts, recipes, social media captions, and even videos can be created at lightning speed with just a few prompts. While AI offers some incredible benefits, it also raises an important question for food bloggers:

How do you stand out amongst the noise when everyone has access to the same tools?

The answer? Your personal brand. Your unique voice. Readers aren’t just looking for information anymore — they’re looking for connection. 🤝

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Trending Recipe Ideas this Fall

Are you planning your content calendar and looking for recipe inspiration for the upcoming fall months? Look no further than our round-up of trending recipe ideas this fall! Filled with recipe ideas that will perform well for you year after year, from pumpkin to comfort food, and more!

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How to Create a Freebie (and Why You Should!)

If you’re a food blogger getting started or looking to grow your audience, creating a freebie can be an incredibly powerful tool. A freebie, whether it’s a downloadable PDF, mini email series, printable, or guide, can help you grow your email list, establish trust with your readers, and offer value that brings people back to your site again and again.Unlike traditional social platforms, Substack allows creators to own their email list, communicate directly with subscribers, and build a more loyal community without relying on algorithms. Plus, it also offers a alternative to SEO and ad-based monetization, making it perfect for those who don’t want to rely on blog traffic or search rankings to earn income.

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Updated Course: Time Management

Happy Thursday – we’ve got an exciting course update for you!

Finding enough time to do all of your things is hard enough. And when you finally do have some time to work on your food blog, it can be really easy to inadvertently waste some of that time doing other things that don’t matter as much. That’s why I think this course really resonates with everyone, whether you’re just getting started with blogging or you’re a seasoned pro.

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Things Change, Things Stay the Same

If you’ve been blogging for longer than two days you’ve probably noticed something:

Things change.

This thing works, then it doesn’t. That thing paid really well, but now pays pennies. This thing doesn’t send you much traffic, but then it does.

It’s overwhelming to keep up with it all. I know from experience.

I also know that overwhelm is almost always a negative emotion that breeds inaction, either through giving up (“I’ll do it tomorrow”) or diving head-first into learning but never actually implementing (“I’ll move forward once I understand it a little bit better”).

It can feel like the sky is falling when you build momentum in a certain direction only to have that momentum squashed by a change in the advertising industry, a change in your ability to connect with fans, a change in an algorithm, or the emergence of AI.

But it’s also really important to remember that there are things that will always stay the same with blogging or building a presence online.

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The Right Way to Categorize Your Recipe Posts

As food bloggers, we spend so much of our time thinking about flavors, ingredients, and presentation, but what about structure? No, not the structure of a recipe, but the structure of your blog itself.

If you’ve ever wondered how many categories your blog should have, how to optimize them for SEO, or how to clean up your categories, you’re in the right place! In this post, we’re digging into the right way to categorize your recipe posts so you can boost SEO, improve user experience, and keep your content organized as your blog grows.

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How to Actually Grow Traffic to Your Food Blog

Starting a food blog can feel overwhelming. There’s no shortage of advice on how to grow traffic: be consistent, post great content, share on social media, improve your SEO… the list goes on. Even when you follow all the “rules,” you might find yourself asking:

Why isn’t my blog traffic growing faster?

This post isn’t about the usual tips and tricks. Instead, it’s about shifting your mindset — from chasing traffic to understanding the why behind what drives it. When you see the internet through the right lens, things begin to click (pun intended). Let’s get right into it!

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