The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

413: Lessons in Burnout, Persistence, and Creativity after Ten Years of Food Blogging with Maggie Zhu

Emily @ FBP
by Emily @ FBP on Jun 13, 2023 in

Welcome to episode 413 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maggie Zhu from Omnivore’s Cookbook.

Maggie Zhu has been running Omnivore’s Cookbook, a food blog all about modern Chinese cooking, for over ten years. That’s a very long time in internet years! She’s had incredible success growing her site during this time and just recently wrote her first cookbook.

But this success didn’t come without some struggle. Maggie has navigated intense periods of burnout over the last ten years and has learned that outsourcing and prioritizing her creativity are key to helping her overcome these phases.

This interview is honest, raw, and thought-provoking, and we really hope it resonates with you as much as it did with us!

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412: How to Support Your Mental Health as a Content Creator with Sherry Walling

Emily @ FBP
by Emily @ FBP on Jun 6, 2023 in

Welcome to episode 412 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling, a clinical psychologist and founder of ZenFounder.

Sherry is back on the podcast today to talk about something we should all be discussing more — the mental health of entrepreneurs.

If you have a career as a content creator, it can be difficult to separate your personal life from your professional life. It can also be lonely to run your own business. Not to mention the challenges of sharing parts of your life on social media!

All this to say that entrepreneurs face a unique set of challenges when it comes to mental health, and this powerful episode with Sherry is one you won’t want to miss. She shares more about the habits you can incorporate into your life to better manage anxiety, stress, and grief, and prioritize your emotional and physical well-being.

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411: Working with Brands and Knowing What Your Work is Worth with Shanika Graham-White and Darnell White

Emily @ FBP
by Emily @ FBP on May 30, 2023 in , ,

Welcome to episode 411 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shanika Graham-White and Darnell White from Orchids + Sweet Tea about how they work together to run two businesses, partner with brands, and create content with their audience in mind.

We’re really excited to share this week’s conversation with Shanika Graham-White and Darnell White. They’re the creators behind the food blog Orchids + Sweet Tea, and the production company, Brooklyn Sweet Tea Productions.

In this episode, you’ll hear all about the evolution of their businesses, how they negotiate with brands, and more about their experience as black creators in the food blogging space.

It’s a really inspiring episode with tons of actionable takeaways, and we can’t wait for you to give it a listen!

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410: AI, Third-Party Cookies, and Changes in Video Advertising Standards with Paul Bannister from Raptive

Emily @ FBP
by Emily @ FBP on May 23, 2023 in

Welcome to episode 410 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

If it feels like the last few years have come with a lot of changes in the online world, that’s because there have been tons of changes. We’re talking ChatGPT and AI, the removal of third-party cookies, the rapid growth of video, and more.

Luckily, our guest on the podcast today is just the person to break down these big changes and explain how it all relates to content creators. Bjork is chatting with Paul Bannister, the CSO and co-founder of Raptive (formerly AdThrive and CafeMedia) about all of these buzzy topics.

Whether you’re hoping to qualify for Raptive in the future, are already a Raptive creator, or are just curious about all of the tech news in the online space, this is a really informative listen!

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409: Legal Hot Topics: AI, Privacy Policies, and Sponsored Content with Danielle Liss

Emily @ FBP
by Emily @ FBP on May 16, 2023 in

Welcome to episode 409 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal.

The legal side of food blogging can be stressful, overwhelming, and complicated. Most food bloggers don’t get into the business because of their passion for contracts and privacy policies! But that’s why we have experts like Danielle to help us navigate these issues.

In this week’s podcast episode, Danielle is back on the podcast (this is her 9th episode!) to chat about legal hot topics in 2023. Danielle breaks down updates in privacy legislation, and the impact of AI on contracts and confidentiality, and explains more about whitelisting and dark ads.

Danielle is a master at explaining tricky topics in a straightforward (and entertaining!) way, and this episode is a must-listen for any business owner!

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408: How a Diagnosis with a Chronic Illness Transformed Helena Murphy’s Career in Food Photography

Emily @ FBP
by Emily @ FBP on May 9, 2023 in

Welcome to episode 408 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Helena Murphy from Helena Rose Photography.

One of the best parts of working as a food creator is that you have the ability to determine exactly what your career looks like. By prioritizing your interests and diversifying your income streams, you can shape what your day-to-day work consists of to meet your needs!

And that’s exactly what Bjork is chatting about with Helena Murphy in today’s podcast episode. Helena shares her journey from corporate marketing to freelance product and food photography, and how her diagnosis with Crohn’s disease influenced both her personal, and professional life.

Helena is an incredible photographer and has self-published both a magazine and a cookbook. She has a really inspiring story, and we’re excited to share this interview with you!

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407: How Core Web Vitals and Image Size Impact Search Ranking with Andrew Wilder

Emily @ FBP
by Emily @ FBP on May 2, 2023 in

Welcome to episode 407 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress.

Do you ever feel overwhelmed by the nitty gritty tech side of running a food blog? Well then, this week’s podcast episode is for you. Bjork is chatting with Andrew Wilder, our WordPress Support Expert, and the Founder and CEO of NerdPress.

In this episode, Andrew takes a deep dive into Core Web Vitals and explains how they’re calculated, and why it’s important to optimize your site with Core Web Vitals in mind. They also discuss the best practices for blog image sizes, including the best method for compressing your images, and frequently asked questions about Featured Images.

Andrew is a frequent flyer guest on the podcast for a reason — he is super knowledgeable, and can teach us all about the tech side of blogging that many of us struggle with! If that sounds like you, you won’t want to miss this episode.

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406: Monetization Strategies in the Influencer Industry with Brittany Hennessy

Emily @ FBP
by Emily @ FBP on Apr 25, 2023 in

Welcome to episode 406 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brittany Hennessy from Carbon August about influencer marketing.

Do you consider yourself to be an influencer? As a food creator, whether or not you have a large social media following, you are definitely influencing your audience. And today’s guest is the expert when it comes to all things influencer.

In this episode, Bjork is chatting with Brittany Hennessy, an author and pioneer in the influencer industry. They discuss her career path, experiences working at a media company, and why creators are more important than ever in the marketing space.

It’s a thought-provoking episode that will help you think more critically about your strengths as a content creator, and how to build a stronger, more profitable business.

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405: How Keyword Research, Resilience, and Resourcefulness Helped Casey Rooney Make a Six-Figure Income in Two Years

Emily @ FBP
by Emily @ FBP on Apr 18, 2023 in ,

Welcome to episode 405 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Rooney from Get On My Plate.

As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that is not true. And Casey Rooney is the perfect illustration of that!

She started her food blog, Get On My Plate, in 2021, and has had incredible success growing her site over the last two years. She has leaned into her passion for SEO and content creation and made a six-figure income in 2022.

In this episode, Casey shares more about her workflow, keyword research process, and why she doesn’t focus on social media. It’s a really refreshing and inspiring episode, and we’re excited to share it with you!

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404: Habits for Creators: A Gratitude Practice for Your Business

Emily @ FBP
by Emily @ FBP on Apr 11, 2023 in

Welcome to episode 404 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is wrapping up his mini-series on habits with a discussion on the habit of gratitude.

In this solo mini-series, Bjork has covered four habits that he recommends creators incorporate into their routines. So far, Bjork has covered the importance of a monthly review, the habit of continual learning, and the habit of who.

In today’s episode, Bjork chats about the habit of gratitude in both your personal, and professional life. If you don’t already have a gratitude practice in your life, this episode is just what you need to get started — practical tips, resources, and more.

We hope you enjoy the last episode of our habits mini-series. We’ll be back to our regularly scheduled programming next week!

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