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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

133: Optimizing Your Food Blog’s SEO with Casey Markee

Alexa @ FBP
by Alexa @ FBP on Jan 16, 2018 in

Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.

We’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO.

SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in!

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132: Perfecting Your Story and Your Brand with Laurie Buckle

Alexa @ FBP
by Alexa @ FBP on Jan 9, 2018 in ,

Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.

Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.

Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story.

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131: Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 2, 2018 in

Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year.

Have you ever set a goal for the new year and not followed through? We’ve all been there.

Bjork is here to help you with three mental frameworks that will help you make smarter goals and keep you motivated in the new year. Between understanding why you’re setting a specific goal to why it’s important to practice gratitude, this episode will help you strategically and intentionally create goals to help you and your business grow.

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130: Creating a Full-Time Income from Sponsored Content with Jenny Melrose

Alexa @ FBP
by Alexa @ FBP on Dec 26, 2017 in

Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.

Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate.

If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with?

That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.

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129: Forging Your Own Path with David Lebovitz

Alexa @ FBP
by Alexa @ FBP on Dec 19, 2017 in , ,

Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.

1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!

From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You’ll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.

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128: Maximizing Your Blog’s Potential with Katy Widrick

Alexa @ FBP
by Alexa @ FBP on Dec 12, 2017 in ,

Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog.

Katy got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs – that’s where Katy thrives.

She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview!

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127: How to Land a Book Deal with Maria Ribas

Alexa @ FBP
by Alexa @ FBP on Dec 5, 2017 in

Welcome to episode 127 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Ribas from Cooks & Books about what you could be doing today to set you up for a future book deal.

Maria is a literary agent, which means that she represents the interest of authors in the book publishing process. She has a lot of experience working with cookbook authors, and she started a blog, Cooks & Books, to teach others what she’s learned.

This episode is perfect for the bloggers who are interested in publishing a cookbook. Maria and Bjork cover the whole book publishing process in detail, from understanding who your true fans are to figuring out how to pitch to a publisher.

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126: Fueling Your Passion with Your Day Job with Sean McCabe

Alexa @ FBP
by Alexa @ FBP on Nov 28, 2017 in ,

Welcome to episode 126 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Sean McCabe about how to grow a sustainable, profitable, and audience-driven business.

Turning your passion into your day job. That’s the dream, right?

Not so fast. Sometimes it’s better to have a day job outside of your passions, and Sean is here to tell you why.

In addition to this lesson, Sean also explains why investing in your audience is one of the most important decisions you can make when building your business.

Learn how to grow your sustainable, profitable, and audience-driven business in this interview.

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125: Monetizing as an Entrepreneurial Chef with Shawn Wenner and Chris Hill

Alexa @ FBP
by Alexa @ FBP on Nov 21, 2017 in ,

Welcome to episode 125 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shawn Wenner and Chris Hill from Entrepreneurial Chef about the common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef.

Being an entrepreneur isn’t always easy. In fact, it’s often really really tough. Especially when food is involved.

That’s why Shawn and Chris started Entrepreneurial Chef: to provide tools and resources for food entrepreneurs so that they can grow successful brands and businesses. They’ve built a brand around their own skills to help others in the food space monentize, serve customers, and pursue their dreams.

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124.5: How Two Food Blogger Pro Members are Pursuing Their Passions and Following Their Dreams

Alexa @ FBP
by Alexa @ FBP on Nov 16, 2017 in

Welcome to episode 124.5 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Keck from Palate Passion Purpose and Ben Myhre from Ramshackle Pantry.

We’re so excited about this bonus episode! Today we’re featuring two of our members: Katy Keck and Ben Myhre. They’re living the food blogging dream: blogging full-time, connecting with readers, and creating content every week.

Hear them talk about leaving their full-time jobs, growing their blogs, and more, covering the ups and downs of blog and business ownership. Plus, they share how they’ve used the fundamentals learned on Food Blogger Pro on their own blogs.

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