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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

317: Optimizing for Growth – Developing Habits for Long-Term Success with Nisha Melvani

Leslie Jeon
by Leslie Jeon on Aug 10, 2021 in
An image of three different plants in different stages of growth and Nisha Melvani's episode on the Food Blogger Pro Podcast, 'Optimizing for Growth.'

Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani about her journey of growing her brand while maintaining a healthy work-life balance.

Nisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she’s here on the podcast today to talk about her journey growing her blog, CookingForPeanuts.com!

While she originally started just by sharing her vegan dinner recipes on Instagram, Nisha has evolved her brand by shifting some of her focus to her blog and upcoming cookbook.

In this episode, she shares some of the mistakes she’s made along the way, some tools that have been instrumental to her success, and some tips she has for finding a healthy work-life balance.

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316: Book Nook – Five Takeaways from Rich Dad Poor Dad with Bjork Ostrom

Leslie Jeon
by Leslie Jeon on Aug 3, 2021 in
An image of shelves of books and the title of the Book Nook episode on the Food Blogger Pro Podcast, 'Book Nook – Five Takeaways from Rich Dad Poor Dad with Bjork Ostrom.'

Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, “Rich Dad Poor Dad.”

This week on the podcast, we’re sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business.

In this episode, we’re focusing on “Rich Dad Poor Dad,” a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses.

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315: Decolonizing the Food Industry – Sharing African Food, Breaking Down Stereotypes, and Combating Cultural Appropriation with Zoe Adjonyoh

Leslie Jeon
by Leslie Jeon on Jul 27, 2021 in
An image of different kinds of food in bowls and the title of Zoe Adjonyoh's episode on the Food Blogger Pro Podcast, 'Decolonizing the Food Industry.'

Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe’s Ghana Kitchen, as well as her fight against the cultural appropriation of food.

While Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger role with her brand, Zoe’s Ghana Kitchen. Through her blog, cookbook, supper clubs, and more, she has been actively working to foster an African Food Revolution and bring African food to the masses.

And in recent years, she has shifted her focus from just pioneering West African food to decolonizing the food industry and helping people understand what cultural appropriation is.

It’s a really powerful interview that will make you consider your role as both a consumer and a content creator, and we hope you enjoy hearing more about Zoe’s story.

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314: Creative Food Photography – How Kimberly Espinel Teaches and Inspires Food Photographers

Leslie Jeon
by Leslie Jeon on Jul 20, 2021 in , ,
An image of hands holding a camera and the title of Kimberly Espinel's episode on the Food Blogger Pro Podcast, 'Creative Food Photography.'

Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style.

When you’re just starting out as a food blogger, it can be hard to find your personal style as a photographer. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that’s where Kimberly comes in!

Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative.

Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience.

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313: Side Hustle Income – How Charli Prangley Doubled Her Side Hustle Income in One Year

Alexa @ FBP
by Alexa @ FBP on Jul 13, 2021 in ,
An image of a paper planner and the title of Charli Prangley's episode on the Food Blogger Pro Podcast, 'Side Hustle Income.'

Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves.

Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year!

This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn’t like to do, and how she has diversified her income.

Charli’s advice will be a great reminder of why it’s important to really hone in on what you’re actually trying to accomplish when you’re creating content online and what it takes to get there. We hope you enjoy this episode!

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312: FBP Rewind – How Pinch of Yum Works with Brands with Jenna Arend

Leslie Jeon
by Leslie Jeon on Jul 6, 2021 in ,
An image of a cassette and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work.

It’s another FBP Rewind episode today, and we’re so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team today!

Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work.

Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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311: Finding Your Why – Creating Intentional Content as a Creative Outlet with Katie Olsen

Leslie Jeon
by Leslie Jeon on Jun 29, 2021 in ,
An image of a compass and the title of Katie Olsen's episode on the Food Blogger Pro Podcast, 'Finding Your Why.'

Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen from Katiebird Bakes about how she has grown her blog by focusing on creating intentional content.

Katie is a full-time attorney and food blogger, and she’s here on the podcast today to talk about her blogging journey and philosophy when it comes to sharing content online.

She talks about how starting a blog is inherently vulnerable, why she likes balancing both her blog and her full-time job, and how she has shifted her content strategy over the years.

As her blog Katiebird Bakes has grown over time, Katie has found a sense of purpose and enjoyment in blogging as a creative outlet, and you’ll learn more about her mindset in this episode.

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310: The Confident Pitch – How to Naturally Build Relationships with Brands with Candice Ward

Alexa @ FBP
by Alexa @ FBP on Jun 22, 2021 in , ,
An image of someone speaking in front of a computer and the title of Candice Ward's episode on the Food Blogger Pro Podcast, 'The Confident Pitch.'

Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography.

Working with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating.

Enter: Candice! She’s on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with.

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309: Create with Intention – $130,000 in the First Week by Creating Premium Offerings for Your Audience with Shawn Blanc

Alexa @ FBP
by Alexa @ FBP on Jun 15, 2021 in ,
An image of a computer and a mug on a desk and the title of Shawn Blanc's episode on the Food Blogger Pro Podcast, 'Create with Intention.'

Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience.

Today we’re talking to Shawn Blanc about his story of going from indie blogger to successful entrepreneur. He’ll talk about productivity, starting new things, serving your audience, and how to build a strong company without sacrificing every hour to your work.

His business ideas are very much aligned towards helping his audience get the best possible outcome, and his story will leave you feeling inspired and motivated to continue creating and serving your readers.

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308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos

Alexa @ FBP
by Alexa @ FBP on Jun 8, 2021 in , ,
An image of two people speaking in front of a camera and the title of Tomas Hoyos' episode on the Food Blogger Pro Podcast, 'Virtual Events.'

Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs.

You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself?

Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021.

It’s a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own!

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