336: FBP Rewind – The Freedom of a Niche with Isabel Orozco-Moore

Listen to this episode of The Food Blogger Pro Podcast using the player above or check it out on Apple Podcasts, Google Podcasts, or Spotify.

An image of a cassette and the title of Isabel Orozco-Moore's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 336 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Isabel Orozco-Moore from Isabel Eats where she talks about leaning into a niche, delegating tasks, and more.

Last week on the podcast, Bjork chatted with Amanda Schonberg about how to build a successful baking business. To go back and listen to that episode, click here.

The Freedom of a Niche

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2019 interview with Isabel Orozco-Moore from Isabel Eats!

After blogging for a year, Isabel decided to completely rebrand her site and lean into sharing just Mexican recipes. By narrowing down her focus, she was able to strengthen her brand and solidify her content strategy.

But that’s not all that Isabel and Bjork cover in this episode! You’ll also hear how she made her first hire, how she decided what tasks to delegate, how she monetizes her blog, and more.

A quote from Isabel Orozco-Moore’s appearance on the Food Blogger Pro podcast that says, 'I think making the decision to focus on Mexican food also gave me a little comfort.'

In this episode, you’ll learn:

  • How she was nominated for a Saveur Award
  • How and why she rebranded her blog
  • Why she decided to focus on her niche
  • How she monetizes her blog
  • How she hired a virtual assistant
  • How to make a Keep-Delegate-Delete list
  • How to get better at specific tasks


If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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For the full transcript, head on over to the show notes for the original episode at foodbloggerpro.com/228.

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