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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

327: Understanding the Google Algorithm – Tracking Google Updates and Analyzing Traffic Drops with Casey Markee

Leslie Jeon
by Leslie Jeon on Oct 19, 2021 in , ,
An image of a person using Google Search Console on a laptop and the title of Casey Markee's episode on the Food Blogger Pro Podcast, 'Understanding the Google Algorithm.'

Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm.

We’re so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today!

As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more.

In this episode, he’s chatting with Bjork all about what food bloggers need to know about the Google algorithm. You’ll hear Casey’s insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more.

If you’re looking to increase your traffic, or you’re just curious and want to learn more about the Google algorithm, we know you’ll enjoy this interview!

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326: Content Batching – Planning, Scheduling, and Creating Blog Posts Months Ahead of Time with Karli Bitner

Leslie Jeon
by Leslie Jeon on Oct 12, 2021 in
An image of a person typing on a laptop and the title of Karli Bitner's episode on the Food Blogger Pro Podcast, 'Content Batching.'

Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content.

As food bloggers, it can sometimes feel like we’re stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time?

That’s what we’re discussing with Karli in today’s episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity.

It’s a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it!

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325: Bilingual Blogging – How Alejandra Graf Shares Recipes on Her Blog in English and Spanish

Leslie Jeon
by Leslie Jeon on Oct 5, 2021 in ,
An image of flags from different countries and the title of Alejandra Graf's episode on the Food Blogger Pro Podcast, 'Bilingual Blogging.'

Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish.

We’re so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators.

After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish!

In this episode, you’ll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It’s a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences.

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324: Building Strong Partnerships – How Bob’s Red Mill Works with Content Creators on Sponsored Content

Leslie Jeon
by Leslie Jeon on Sep 28, 2021 in
An image of a person typing on a laptop and the title of Cassidy Stockton's episode on the Food Blogger Pro Podcast, 'Building Strong Partnerships.'

Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob’s Red Mill works with content creators on sponsored content.

When we chat about sponsored content here on the podcast, we usually talk to creators and publishers about how they secure partnerships with brands. But today, we’re flipping the script and hearing things directly from a brand’s perspective!

In this episode, Bjork interviews Cassidy Stockton, the Senior Content Marketing Manager at Bob’s Red Mill, about how her team works with content creators, what she wishes creators knew about working with brands, and more.

If you’ve ever wanted to learn more about how to reach out to brands, how to negotiate your rates, or how to secure ongoing brand partnerships, this episode with Cassidy is for you!

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323: Understanding the Numbers – Optimizing Your Blog’s Financials with Ansley Beutler

Leslie Jeon
by Leslie Jeon on Sep 21, 2021 in ,
An image of a keyboard, notebook, and calculator and the title of Ansley Beutler's episode on the Food Blogger Pro Podcast, 'Understanding the Numbers.'

Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog’s financials to set your business up for success.

While Ansley Beutler is well-known for sharing delicious and healthy recipes on The Fit Peach, she’s also a CPA and an expert when it comes to the financial side of running a food blog!

Through her consultancy business Peach Perfect Financials, she helps bloggers level up their business and gain control and clarity over their finances.

In this episode, she shares why you should have a business bank account, how to keep track of your expenses, how to structure your business to optimize your taxes, and more.

Whether you just launched your blog or if you’ve been blogging for years, we think you’ll have a lot of great takeaways from this episode. Enjoy!

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322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews

Leslie Jeon
by Leslie Jeon on Sep 14, 2021 in ,
An image of poker chips and the title of Sarah Cook's episode on the Food Blogger Pro Podcast, 'Going All In.'

Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue.

A few years ago, Sarah Cook was feeling burnt out and ready to call it quits on her blog. But after listening to some food blogging podcasts, she decided to switch up her blogging strategy and see if she could turn it into a thriving business.

And today on the podcast, she’s sharing everything she’s done along the way to go from 17k to 600k monthly pageviews with her blog, Sustainable Cooks! She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more.

It’s a really inspiring interview, and we know it’ll leave you feeling motivated and excited to make progress on your blogging goals.

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321: The EXITpreneur’s Playbook – Maximizing Your Profits When Selling a Business with Joe Valley

Leslie Jeon
by Leslie Jeon on Sep 7, 2021 in
An image of a notebook and the title of Joe Valley's episode on the Food Blogger Pro Podcast, 'The EXITpreneur's Playbook.'

Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business.

When it comes down to it, we’re not able to run our businesses forever. And most business owners wait to sell until they’re exhausted and emotionally rundown, and by that time, it’s too late to have a great exit.

Enter: Joe Valley! After facilitating nearly half a billion dollars in exits, Joe has written the bestselling book, “The EXITpreneur’s Playbook” to help online business owners get the maximum value and best deal structure possible when selling their businesses.

Even if you’re not quite ready to sell your own business, this interview will show you what areas to focus on to create a successful pathway to your own eventual exit.

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320: Learning By Doing – How Chelsey White Grew Her Online Community of Millions as a Solopreneur

Leslie Jeon
by Leslie Jeon on Aug 31, 2021 in ,
An image of a laptop and the title of Chelsey White's episode on the Food Blogger Pro Podcast, 'Learning By Doing.'

Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she’s grown her various social media platforms and how her content strategy has evolved over time.

Today on the podcast, we’re talking to the baking queen herself: Chelsey White from Chelsweets!

While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space.

In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms.

It’s a super fun, inspiring interview, and we hope you enjoy hearing Chelsey’s story!

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319: From Attorney to Food Blogger – How Mike Johnson Grew His Popular Instagram Account into a Full-Time Business

Alexa @ FBP
by Alexa @ FBP on Aug 24, 2021 in ,
An image of a scale and the title of Mike Johnson's episode on the Food Blogger Pro Podcast, 'From Attorney to Food Blogger.'

Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account.

We’re so excited we had a chance to talk to Mike in today’s episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account.

He’s on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself.

If you’re curious about what a day in the life of a full-time blogger looks like, or you’re interested in figuring out how to maximize your blog revenue, we know you’ll find some helpful nuggets of inspiration in this interview!

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318: FBP Rewind – How Food Bloggers Can Make the Most Out of Q4

Leslie Jeon
by Leslie Jeon on Aug 17, 2021 in , ,
An image of a cassette and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum’s General Manager, Jenna, questions about preparing for Q4.

It’s another FBP Rewind episode today, and we’re so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team!

We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4!

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content.

We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4.

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