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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

334: Crafting the Perfect Pitch – How to Build and Nurture Strong Relationships with Brands with Chandice Probst

Leslie Jeon
by Leslie Jeon on Dec 7, 2021 in ,
An image of hands gesturing in front of a laptop and the title of Chandice Probst's episode on the Food Blogger Pro Podcast, 'Crafting the Perfect Pitch.'

Welcome to episode 334 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst about how to craft the perfect pitch when reaching out to brands.

While Chandice runs the popular food and entertaining blog This Vivacious Life, she’s also the Sponsor Director for Tastemaker Conference. And that means that she has learned a lot about pitching to brands and getting sponsorship opportunities over the years!

Today on the podcast, she’s sharing all her tips and tricks for food bloggers looking to create the perfect pitch. From focusing on mindset and building confidence in yourself to writing enticing emails that brands won’t be able to resist, this episode will give you all the information you need to confidently reach out to brands.

It’s a thought-provoking conversation that will leave you feeling inspired and motivated to reflect on your own pitching strategy. Enjoy!

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333: Serving Your Audience – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO

Leslie Jeon
by Leslie Jeon on Nov 30, 2021 in ,
An image of a concert audience and the title of Emma Duckworth's episode on the Food Blogger Pro Podcast, 'Serving Your Audience.'

Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she’s grown her blog by focusing on SEO.

SEO: love it or hate it, it’s undoubtedly an important area for food bloggers to focus their time and energy on. And that’s why we’re chatting about it with Emma Duckworth in this episode!

This year, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

It’s a fantastic interview that will encourage you to reflect on your own SEO strategy. We hope you enjoy it!

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332: Featured Podcast – Strategically Monetizing Your Food Blog with Bjork on the Eat, Capture, Share Podcast

Leslie Jeon
by Leslie Jeon on Nov 23, 2021 in , ,
An audio control panel and the title of Bjork Ostrom's featured episode on the Food Blogger Pro Podcast, 'Featured Podcast.'

Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork’s episode from the Eat, Capture, Share podcast with Kimberly Espinel.

In today’s episode, we’re switching things up because it’s actually Bjork in the interview seat! We’re really excited to be featuring an episode of the Eat, Capture, Share Podcast.

Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You’ll hear what the first streams of revenue were for Pinch of Yum, Bjork’s advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity.

It’s a really inspiring conversation, and we know you’ll enjoy hearing more about Bjork’s story. We hope you enjoy this featured podcast episode!

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331: Building Community – How Abbey Rodriguez Founded and Grew Tastemaker Conference

Leslie Jeon
by Leslie Jeon on Nov 16, 2021 in
Several people talking to each other and the title of Abbey Rodriguez's episode on the Food Blogger Pro Podcast, 'Building Community.'

Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference.

From developing recipes to writing posts to creating content for social media, we can find ourselves spending a lot of time alone as food creators. So how can we foster community and build relationships with others in this industry?

Enter: Tastemaker Conference! It’s one of the most popular food blogger conferences, and it’s a great place to connect with fellow food creators and brands and learn from industry experts.

In this episode, you’ll hear why Abbey Rodriguez founded Tastemaker Conference, as well as what to expect at the 2022 Tastemaker Conference in Chicago. Plus, she even shares a limited-time offer on tickets for podcast listeners that you won’t want to miss, so be sure to check out the episode!

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330: Honing Your Craft – How Ana Zelić Improved Her Food Photography Skills and Got Her First Cookbook Deal

Leslie Jeon
by Leslie Jeon on Nov 9, 2021 in ,
A camera and a laptop with photo editing software open and the title of Ana Zelic's episode on the Food Blogger Pro Podcast, 'Honing Your Craft.'

Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana’s Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal.

Ana is a food blogger, food photographer, and soon-to-be author, and she’s here on the podcast today to talk about her food photography journey!

Her debut cookbook “The Cake Chronicles” comes out November 30th, and in this episode, she shares why she doubled down on improving her photography skills, what tools she uses when shooting photos, how she got her cookbook deal, and what she learned going through the cookbook writing process.

It’s a really great interview, and we know you’ll feel so inspired after hearing Ana’s story!

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329: Social Media Strategy – Creating a Content Plan, Growing Your Following, and Diversifying Your Platforms with Andrea Balogun

Leslie Jeon
by Leslie Jeon on Nov 2, 2021 in
A hand holding up a phone and the title of Andrea Balogun's episode on the Food Blogger Pro Podcast, 'Social Media Strategy.'

Welcome to episode 329 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design about how to craft an effective social media strategy.

Have you ever wanted to pick the brain of a social media consultant? Here’s your chance!

Andrea is a content strategy and design consultant, and she’s here on the podcast today to talk about how to effectively market your brand and grow your following on social media.

In this episode, she shares her advice on a lot of different topics, including how to repurpose your content across various social media outlets, how to lean into a particular topic or series on social media, why it’s important to diversify your platforms, and more.

Andrea’s advice will be a great reminder of why it’s important to really think about your goals and purpose when sharing on social media. We hope you enjoy this episode!

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328: Hosting Events – How Liz Della Croce Plans and Runs Successful Food Blogger Retreats

Leslie Jeon
by Leslie Jeon on Oct 26, 2021 in ,
An overhead shot of a suitcase, camera, and a hat and the title of Liz Della Croce's episode on the Food Blogger Pro Podcast, 'Hosting Events.'

Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats.

When it comes to earning money as food creators, we usually think of the classic revenue streams like ads and sponsored content. But what about hosting events? That’s what we’re focusing on today!

In this episode, Bjork chats with Liz about how she runs events and food blogger retreats in addition to her own food blog. You’ll hear how she plans her events based on the desires of her attendees, how she gets brands involved with retreats, how she plans out her attendee lists, and more.

It’s a fantastic interview that will inspire you to think about how you can diversify your income streams and capitalize on your own strengths to grow your business. Enjoy!

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327: Understanding the Google Algorithm – Tracking Google Updates and Analyzing Traffic Drops with Casey Markee

Leslie Jeon
by Leslie Jeon on Oct 19, 2021 in , ,
An image of a person using Google Search Console on a laptop and the title of Casey Markee's episode on the Food Blogger Pro Podcast, 'Understanding the Google Algorithm.'

Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm.

We’re so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today!

As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more.

In this episode, he’s chatting with Bjork all about what food bloggers need to know about the Google algorithm. You’ll hear Casey’s insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more.

If you’re looking to increase your traffic, or you’re just curious and want to learn more about the Google algorithm, we know you’ll enjoy this interview!

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326: Content Batching – Planning, Scheduling, and Creating Blog Posts Months Ahead of Time with Karli Bitner

Leslie Jeon
by Leslie Jeon on Oct 12, 2021 in
An image of a person typing on a laptop and the title of Karli Bitner's episode on the Food Blogger Pro Podcast, 'Content Batching.'

Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content.

As food bloggers, it can sometimes feel like we’re stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time?

That’s what we’re discussing with Karli in today’s episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity.

It’s a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it!

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325: Bilingual Blogging – How Alejandra Graf Shares Recipes on Her Blog in English and Spanish

Leslie Jeon
by Leslie Jeon on Oct 5, 2021 in ,
An image of flags from different countries and the title of Alejandra Graf's episode on the Food Blogger Pro Podcast, 'Bilingual Blogging.'

Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish.

We’re so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators.

After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish!

In this episode, you’ll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It’s a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences.

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