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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

300: Core Values – Who We Are and Why We Do What We Do with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Apr 13, 2021 in
An image of hands on a keyboard and the title of Bjork Ostrom’s 300th episode on the Food Blogger Pro Podcast, 'Core Values.'

Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we’re celebrating our 300th episode and talking about what you can expect in future podcast episodes.

It’s a milestone episode today, and we’re celebrating by talking about our core values as a company and how they impact what we do each and every day.

Thank you for listening to The Food Blogger Pro Podcast –– whether this is your first episode or your 300th. We appreciate our Food Blogger Pro Podcast community so very much, and we’re thrilled and honored to be on this journey with you! Here’s to many more episodes. 🎉

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299: Product Management – Building the Right Things for the Right People with Ben Holland

Alexa @ FBP
by Alexa @ FBP on Apr 6, 2021 in
A picture of a hand writing on a report and the title of Ben Holland's episode of the Food Blogger Pro Podcast, 'Product Management.'

Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers.

When you’re building a product or creating content, it’s sometimes easy to forget that you’re ultimately building or creating to benefit your audience.

Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He’ll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products.

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298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Mar 30, 2021 in
An image of books and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Book Nook.'

Welcome to episode 298 of The Food Blogger Pro Podcast! This week on the podcast, we’re starting a new series called Book Nook! In this episode, Bjork identifies six different takeaways from the book, “The E Myth Revisited.”

Welcome to our first episode of our new Book Nook series! In this series, Bjork will review one of his favorite business books and outline some key takeaways that you can apply to your blog or business.

This week’s focus is on “The E Myth Revisited,” a book about the ways a small business can become an extraordinary small business. Bjork unpacks the advice in the book and relates them to creating content online as a blogger and business owner.

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297: Blog Flipping – Developing, Monetizing, and Selling Websites with Chelsea Clarke

Alexa @ FBP
by Alexa @ FBP on Mar 23, 2021 in
An image of hands on a laptop keyboard and the title of Chelsea Clarke's episode on the Food Blogger Pro Podcast, 'Blog Flipping.'

Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites.

Starting and growing your own blog is an exciting and fulfilling process, but it can also be a difficult and time-consuming.

And if you want to grow your own business, have you ever considered skipping the “starting” process all-together?

That’s right! You can actually buy a profitable site to build and grow, and that’s exactly what Chelsea is here to talk about today. She’ll walk you through the entire buying process and give you tips if you’re considering selling your own website.

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296: Web Stories – An Informal, Intentional Way to Engage Your Audience and Reach New People with Kingston Duffie

Alexa @ FBP
by Alexa @ FBP on Mar 16, 2021 in ,
An image of a girl on her phone and the title of Kingston Duffie's episode on the Food Blogger Pro Podcast, 'Web Stories.'

Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories.

Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work?

Slickstream’s Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He’ll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results.

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295: Writing and Developing Recipes – From Culinary School to Working in a Restaurant to Blogging with Leslie Jeon

Alexa @ FBP
by Alexa @ FBP on Mar 9, 2021 in
An image of a carton of eggs and the title of Leslie Jeon's episode on the Food Blogger Pro Podcast, 'Writing and Developing Recipes.'

Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog.

As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we’re producing day in and day out –– recipes! While those other elements are important as you’re working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog.

That’s why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog.

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294: Bake Offs – Producing a Different Kind of Recipe Content for a Food Blog with Erika Kwee

Alexa @ FBP
by Alexa @ FBP on Mar 2, 2021 in ,
An image of baking utensils on a table and the title of Erika Kwee's episode on the Food Blogger Pro Podcast, 'Bake Offs.'

Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog.

Erika has a food blog, The Pancake Princess, but her most popular posts aren’t about recipes that she has developed herself.

Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers’ favorites.

In today’s episode, we’re diving deep into Erika’s Bake Off posts and taking about how she produces this comprehensive and unique content for her blog.

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293: A $100k Side Hustle – How to Balance a Full-Time Job and a Profitable Side Hustle with Brett Lindenberg

Alexa @ FBP
by Alexa @ FBP on Feb 23, 2021 in , ,
An image of a computer on a desk and the title of Brett Lindenberg's episode on the Food Blogger Pro Podcast, 'A $100K Side Hustle.'

Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job.

It can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it.

This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy!

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292: Life Profitability – Building a Business that Can Serve Your Life with Adii Pienaar

Alexa @ FBP
by Alexa @ FBP on Feb 16, 2021 in
An image of coin money and the title of Adii Pienaar's episode on the Food Blogger Pro Podcast, 'Life Profitability.'

Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, “Life Profitability.”

When starting and building your own business, it’s easy to get “tunnel vision” and put all of your time, effort, and thoughts into making it succeed.

But will all of that brain-space spent on your business make your life more fulfilling?

Adii is here today to talk about why that’s not necessarily the case, and instead, argue for the need of a healthy balance between life, business, and productivity. This interview will have you challenging your definition of success and inspire you to work towards creating a more mindful, value-driven life and brand.

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291: Going Live – How to Inspire Your Audience Through Live Events with Angel Marie

Alexa @ FBP
by Alexa @ FBP on Feb 9, 2021 in , , ,
An image of a microphone and the title of Angel Marie's episode on the Food Blogger Pro Podcast, 'Going Live.'

Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars.

Webinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online.

That said, presenting information to your audience in a live event may seem a bit overwhelming. There’s the marketing piece, the “getting ready to go live” piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice.

It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events.

Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she’s here on the podcast to help you become more confident in presenting your ideas in a live setting. She’s an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience.

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