The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein

Alexa @ FBP
by Alexa @ FBP on Jul 14, 2020 in ,
An image of a computer on a desk and the title of the 261st episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work.

It’s Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content.

Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it.

There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand’s goals, and report back on the performance on your post’s performance.

And it’s there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you.

If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT!

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260: Managing Sponsored Content – How Pinch of Yum Works with Brands with Jenna Arend

Alexa @ FBP
by Alexa @ FBP on Jul 7, 2020 in ,
An image of a computer on a desk and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.

Sponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work.

Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.

She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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259: Keep Showing Up – Finding Success On YouTube with Beth Le Manach

Alexa @ FBP
by Alexa @ FBP on Jun 30, 2020 in ,
An image of a camera taking video of two people and the title of Beth Le Manach's episode on the Food Blogger Pro Podcast, 'Keep Showing Up.'

Welcome to episode 259 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Le Manach about effectively creating and sharing content on YouTube.

Do you know how to create engaging content on YouTube? Or how to make money from YouTube videos?

If not, you’re in luck! This week on the podcast, we’re talking to the talented Beth Le Manach from Entertaining with Beth about creating YouTube content and getting more views.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to level-up your channel, we think you’ll learn a lot from this episode. But even if you’re not interested in YouTube, her advice about remembering the purpose of your content is a great reminder for everyone.

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258: Uncorked – Conversations on Race and Wine with Julia Coney

Alexa @ FBP
by Alexa @ FBP on Jun 24, 2020 in ,
An image of wine corks and the title of Julia Coney's episode on the Food Blogger Pro Podcast, 'Uncorked.'

Welcome to episode 258 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julia Coney about wine, race, and Netflix’s “Uncorked.”

If you’ve listened to The Food Blogger Pro Podcast for a while, you’ll know that we love talking with creators and people who want to make an impact. We’re having another one of those conversations today with wine writer, Julia Coney.

When it comes to understanding racial injustice, it’s important to invest the time in educating yourself and forever be in pursuit of making a difference. Julia’s insights and experiences are one way we can educate ourselves and lean into having these tough but valuable conversations.

Today, you’ll hear Julia’s stories about race issues in the wine industry, advice for having important conversations about racial injustice, and thoughts about why the movie, “Uncorked,” is so impactful.

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257: Where Do We Go From Here – Pinch of Yum Post Recap

Alexa @ FBP
by Alexa @ FBP on Jun 16, 2020 in
An image of signs and the title of the 257th episode on the Food Blogger Pro Podcast, 'Where Do We Go From Here.'

Welcome to episode 257 of The Food Blogger Pro Podcast! This week on the podcast, Bjork and Lindsay talk about the resources they’re using to learn about racism and some ways that we can support black-owned businesses.

After a two-week hiatus from the podcast, we’re back with an incredibly important episode from our fearless leaders, Bjork and Lindsay Ostrom.

These past few weeks have been complicated, sad, frustrating, difficult, and unjust.

Also in these past few weeks, we’ve listened to powerful conversations, participated in important discussions with our team, and are holding ourselves accountable to being actively anti-racist, challenging injustice, and using our platform to amplify messages of hope and change.

In this episode, Bjork and Lindsay share some resources for supporting black-owned businesses and learning more about anti-racism.

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An Update

Alexa @ FBP
by Alexa @ FBP on Jun 2, 2020

We’re taking a break from the podcast this week to reflect and offer help and support to those who need it.

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256: Career Transitioning – Love Your Next Career with Wendy Braitman

Alexa @ FBP
by Alexa @ FBP on May 26, 2020 in
An image of a girl at a desk with a cup of coffee and the title of the 256th episode on the Food Blogger Pro Podcast, 'Career Transitioning.'

Welcome to episode 256 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews career coach, Wendy Braitman about the importance of breaking big goals into small, actionable steps.

Do you have a specific career goal in mind? Maybe it’s a certain number of pageviews or working with a specific brand or making a full-time income from blogging.

They’re all huge goals, and when goals are this big, it’s sometimes tough to figure out how you can get there.

A lot needs to happen between now and the point where we achieve those goals, and that’s what Wendy is here to discuss today.

This episode is all about the importance of accountability, setting up systems, and breaking those big goals into small, actionable, achievable steps.

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255: How-To Videos – Engaging Video Made Simple with Jake Poses

Alexa @ FBP
by Alexa @ FBP on May 19, 2020 in ,
An image of a camera and the title of the 255th episode on the Food Blogger Pro Podcast, 'How-To Videos.'

Welcome to episode 255 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jake Poses from Jumprope about this new video-sharing app.

Creating recipe videos can seem like a big undertaking. Between the set-up, the lighting, the gear, and the editing, it can seem like a lot for people just getting started with video.

Jumprope is a new app that’s designed to make the process of producing video for your audience easier. Not only can you edit and share how-to videos within the Jumprope app, you can then export your videos from there in the sizes and formats you need for YouTube, Instagram, and blog posts. Create once and share everywhere.

It’s a really slick app, and we think you’ll get a lot out of this conversation with Jake. Between his understanding what of it takes to build a business to his insights into what it means to drill for and find “oil,” this conversation will inspire you to do, share, and create.

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254: Leveraging Traffic – What You Can Do With More Website Traffic

Alexa @ FBP
by Alexa @ FBP on May 12, 2020 in
An image of a computer on a desk and the title of the 254th episode on the Food Blogger Pro Podcast, 'Leveraging Traffic.'

Welcome to episode 254 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the results that come from getting more traffic to your blog.

As bloggers, we all want more traffic, right? It’s one of the main goals we hear from bloggers who are looking to level-up their blog and their business, and it’s an important step if you want to build your blog into a profitable business.

But the benefits of more traffic far outweigh a higher number of pageviews; more traffic can impact your revenue, your email list, your content decisions, and more.

In today’s episode, Bjork will talk about five opportunities that you may see as you build your site traffic. Enjoy!

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253: Growth Hacking – How Yumna Jawad Got 2.2M Followers on Instagram and 200K Followers on TikTok

Alexa @ FBP
by Alexa @ FBP on May 5, 2020 in
An image of plants and the title of the 253rd episode on the Food Blogger Pro Podcast, 'Growth Hacking.'

Welcome to episode 253 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yumna Jawad from Feel Good Foodie about how she grew her social following.

In today’s episode, you’ll hear from Yumna from Feel Good Foodie. You may recognize the name because you may be one of her 2.2 million followers on Instagram or one of her 200,000 followers on TikTok.

As you can probably imagine, we’re talking all about growing your social media audience with Yumna today. She, more or less, has figured out the secret sauce to growing an audience on Instagram and on TikTok, and she’s sharing her strategies and tips for “growth hacking” during this episode.

It’s a really fun episode, and Yumna is just such a knowledgeable, hard-working blogger. We know you’ll have a ton of takeaways from this episode!

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