The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

312: FBP Rewind – How Pinch of Yum Works with Brands with Jenna Arend

Leslie Jeon
by Leslie Jeon on Jul 6, 2021 in ,
An image of a cassette and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work.

It’s another FBP Rewind episode today, and we’re so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team today!

Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work.

Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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311: Finding Your Why – Creating Intentional Content as a Creative Outlet with Katie Olsen

Leslie Jeon
by Leslie Jeon on Jun 29, 2021 in ,
An image of a compass and the title of Katie Olsen's episode on the Food Blogger Pro Podcast, 'Finding Your Why.'

Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen from Katiebird Bakes about how she has grown her blog by focusing on creating intentional content.

Katie is a full-time attorney and food blogger, and she’s here on the podcast today to talk about her blogging journey and philosophy when it comes to sharing content online.

She talks about how starting a blog is inherently vulnerable, why she likes balancing both her blog and her full-time job, and how she has shifted her content strategy over the years.

As her blog Katiebird Bakes has grown over time, Katie has found a sense of purpose and enjoyment in blogging as a creative outlet, and you’ll learn more about her mindset in this episode.

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310: The Confident Pitch – How to Naturally Build Relationships with Brands with Candice Ward

Alexa @ FBP
by Alexa @ FBP on Jun 22, 2021 in , ,
An image of someone speaking in front of a computer and the title of Candice Ward's episode on the Food Blogger Pro Podcast, 'The Confident Pitch.'

Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography.

Working with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating.

Enter: Candice! She’s on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with.

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309: Create with Intention – $130,000 in the First Week by Creating Premium Offerings for Your Audience with Shawn Blanc

Alexa @ FBP
by Alexa @ FBP on Jun 15, 2021 in ,
An image of a computer and a mug on a desk and the title of Shawn Blanc's episode on the Food Blogger Pro Podcast, 'Create with Intention.'

Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience.

Today we’re talking to Shawn Blanc about his story of going from indie blogger to successful entrepreneur. He’ll talk about productivity, starting new things, serving your audience, and how to build a strong company without sacrificing every hour to your work.

His business ideas are very much aligned towards helping his audience get the best possible outcome, and his story will leave you feeling inspired and motivated to continue creating and serving your readers.

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308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos

Alexa @ FBP
by Alexa @ FBP on Jun 8, 2021 in , ,
An image of two people speaking in front of a camera and the title of Tomas Hoyos' episode on the Food Blogger Pro Podcast, 'Virtual Events.'

Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs.

You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself?

Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021.

It’s a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own!

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307: Will Write for Food – How to Make Money by Writing about Food with Dianne Jacob

Alexa @ FBP
by Alexa @ FBP on Jun 1, 2021 in ,
An image of typewriters and the title of Dianne Jacob's episode on the Food Blogger Pro Podcast, 'Will Write for Food.'

Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, “Will Write for Food.”

Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer.

You can find the latest version of Dianne’s book, “Will Write for Food,” wherever books are sold, and in it you’ll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment below about one major takeaway you had from this episode for a chance to win a copy of her book!

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306: Core Web Vitals – What Food Bloggers Need to Know About User Experience and Google with Andrew Wilder

Alexa @ FBP
by Alexa @ FBP on May 25, 2021 in ,
An image of a laptop on a desk with code on the screen and the title of Andrew Wilder's episode on the Food Blogger Pro Podcast, 'Core Web Vitals.'

Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals.

Google has already started using things like mobile friendliness, security, and intrusive popups to impact search rankings, and the big news on the block is that Core Web Vitals, a way to quantify user experience on a website, will impact rankings soon as well.

There are three signals that measure “good” user experience:

  • Largest Contentful Paint (LCP)
  • First input Delay (FID)
  • Cumulative Layout Shift (CLS)

Google wants readers to have a good experience on the sites that are ranking in the first few spots in search results, and Core Web Vitals are one of the ways they’re tracking that.

If this all sounds confusing, don’t worry –– you’ve come to the right place! In this episode, we’re sharing part of our most recent member Q&A with our incredible WordPress and Site Speed Expert, Andrew Wilder, where he covered the ins and outs of page experience and Core Web Vitals.

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305: Non-Traditional Success – Optimizing for Happiness with Jason Glaspey

Alexa @ FBP
by Alexa @ FBP on May 18, 2021 in
An image of trophies and the title of Jason Glaspey's episode on the Food Blogger Pro Podcast, 'Non-Traditional Success.'

Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness.

How do you define success with your blog or business?

It’s an interesting question to think about, especially as you dive into different business growth strategies.

Jason is here today to talk about how he measures success and how that influences the way he views business and spends his time.

It’s a fascinating conversation, and we’re hoping it’ll help you figure out how you can do more of the work that you enjoy.

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304: FBP Rewind – Making Great Content with Sam Adler

Alexa @ FBP
by Alexa @ FBP on May 11, 2021 in ,
An image of a cassette and the title of Sam Adler's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 304 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Frosting and Fettuccine’s Sam Adler where she talks about creating the very best content for her audience.

It’s another FBP Rewind episode today, and we’re so excited to revisit our March 2019 interview with Sam Adler from Frosting and Fettuccine today!

This episode is focused around creating amazing content, and that’s something that we, as content creators, should always be in pursuit of. You’ll hear about Sam’s approach to photography and color, her background in cooking, and what it was like to be nominated for (and eventually win!) a Saveur Blog Award.

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303: Breaking Boundaries – Building, Running, and Monetizing a Content Brand with Kelly Senyei

Alexa @ FBP
by Alexa @ FBP on May 4, 2021 in ,
An image of twigs and the title of Kelly Senyei's episode on the Food Blogger Pro Podcast, 'Breaking Boundaries.'

Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand.

We’re super excited to welcome Kelly back to the podcast today!

In the six years since we’ve last heard from her, Kelly has done… a lot. And she’s here on the podcast to talk about how she has tried new things to help her brand grow.

In addition to chatting about her podcast and new cookbook, she’ll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste.

It’s a super fun, informative interview, and we hope you enjoy!

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