312: FBP Rewind – How Pinch of Yum Works with Brands with Jenna Arend

Listen to this episode of The Food Blogger Pro Podcast using the player above or check it out on Apple Podcasts, Google Podcasts, or Spotify.

An image of a cassette and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work.

Last week on the podcast, Bjork chatted with Katie Olsen from Katiebird Bakes about how she has grown her blog by focusing on creating intentional content. To go back and listen to that episode, click here.

How Pinch of Yum Works with Brands

It’s another FBP Rewind episode today, and we’re so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team!

Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work.

Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

A quote from Jenna Arend’s appearance on the Food Blogger Pro podcast that says, 'You know your brand the best, so you have every right to make recommendations outside of their initial brief.'

In this episode, you’ll learn:

  • What Jenna does for Team Pinch of Yum
  • What it was like when Pinch of Yum worked with an agency on sponsored content
  • How they decided to bring the management of sponsored content in-house
  • The kinds of systems the Pinch of Yum uses to manage sponsored content
  • How to communicate with brands
  • Tips for negotiating
  • What’s included in Pinch of Yum’s media kit and rate sheet
  • How contract review works
  • How the Pinch of Yum team works with a lawyer
  • How you can report on sponsored content campaigns
  • What it means to offer a la carte items to brands


If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

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For the full transcript, head on over to the show notes for the original episode at foodbloggerpro.com/260.

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