Building Traffic and Growing Your Audience Archives

405: How Keyword Research, Resilience, and Resourcefulness Helped Casey Rooney Make a Six-Figure Income in Two Years

by Emily @ FBP on Apr 18, 2023 in Building Traffic and Growing Your Audience, Monetizing an Online Food Business

Welcome to episode 405 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Rooney from Get On My Plate.

As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that is not true. And Casey Rooney is the perfect illustration of that!

She started her food blog, Get On My Plate, in 2021, and has had incredible success growing her site over the last two years. She has leaned into her passion for SEO and content creation and made a six-figure income in 2022.

In this episode, Casey shares more about her workflow, keyword research process, and why she doesn’t focus on social media. It’s a really refreshing and inspiring episode, and we’re excited to share it with you!

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398: The Importance of Surveying Your Audience with Email with Allea Grummert

by Emily @ FBP on Feb 28, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 398 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from duett about email marketing.

There are many different reasons that email marketing is a valuable tool for food creators. Having an email list can help with SEO, provide a reliable means of communicating your content, and build relationships with your readers.

And that’s what Allea Grummert is talking about with Bjork on the podcast today! Allea is an email marketing strategist and conversion copywriter at duett, and the Food Blogger Pro Email Marketing Expert!

In this episode, you’ll hear about developing a rock-solid email marketing strategy, surveying your readers, and building brand loyalty.

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393: How Passion and Sourdough Feed a 9 Million Pageview Food Blog with Maurizio Leo

by Alexa @ FBP on Jan 24, 2023 in Building Traffic and Growing Your Audience, Food Blogger Stories

An image of bread and the title of Maurizio Leo's episode on the Food Blogger Pro Podcast, 'Passion and Sourdough.'

Welcome to episode 393 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maurizio Leo from The Perfect Loaf about business growth through passion.

From co-founding and running a popular phone app to starting a sourdough blog that now gets 9 million pageviews a year, Maurizio Leo is a busy guy.

But everything he does is deeply rooted in passion, and you’ll hear why forming businesses around that passion has been crucial for his business growth and consistency in this conversation today.

If you’re looking for ways to diversify your income, growth strategies, or simply some inspiration to help you work towards your goals, you’ll get it all in this episode!

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389: FBP Rewind – How Sarah Cook Went From 17k to 600k Monthly Pageviews

by Leslie Jeon on Dec 27, 2022 in Building Traffic and Growing Your Audience, Food Blog SEO

An image of a cassette and the title of Sarah Cook's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 389 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Sarah Cook from Sustainable Cooks where she talks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue.

For today’s FBP Rewind episode, we’re rewinding back to our September 2021 interview with Sarah Cook from Sustainable Cooks!

Sarah’s story is so inspiring, and in this episode, she shares everything she did to go from 17k to 600k monthly pageviews with her blog. She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more.

It’s a great interview, and we hope you can apply some of these tips and skills to grow your own traffic. Let’s rewind!

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388: FBP Rewind – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO

by Leslie Jeon on Dec 20, 2022 in Building Traffic and Growing Your Audience, Food Blog SEO

An image of a cassette and the title of Emma Duckworth's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she’s grown her blog by focusing on SEO.

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes!

After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

If SEO is a focus for you at the moment, you won’t want to miss this episode!

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387: How to Optimize Your Website Design as a Food Blogger with Madison Wetherill

by Leslie Jeon on Dec 13, 2022 in Building Traffic and Growing Your Audience, Running an Online Business

Hands typing on a laptop and the title of Madison Wetherill's episode on the Food Blogger Pro Podcast, 'Optimize Your Website Design.'

Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger.

When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is how you convey your brand’s messaging and voice throughout all the pages on your site.

Madison Wetherill is the web designer behind Grace + Vine Studios, and she’s here on the podcast today to share all her best tips for optimizing your website design as a food blogger!

In this episode, you’ll hear how she works with food bloggers, how she helps her clients develop and showcase their brand’s voice, and her best tips for enhancing the user experience on your site. We hope you enjoy this episode!

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386: Getting the Most Out of Your Email Marketing Strategy with Matt Ragland

by Leslie Jeon on Dec 6, 2022 in Building Traffic and Growing Your Audience, Running an Online Business

Hands typing on a laptop and the title of Matt Ragland's episode on the Food Blogger Pro Podcast, 'Email Marketing Strategy.'

Welcome to episode 386 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Ragland about getting the most out of your email marketing strategy.

If you’re already creating content for your blog or social media, another great place to share that content is via email. And that’s what we’re chatting about today with Matt Ragland!

Matt has years of experience in the world of email marketing, and in this interview, you’ll hear what he learned working at ConvertKit, why email marketing is so powerful, his best tips for getting more people to sign up for your email list, and how he helps creators develop high-converting weekly email newsletters.

Whether you’re looking to get started with email marketing or take your current email marketing strategy to the next level, we know you’ll have so many takeaways from this conversation!

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381: Developing Foolproof Recipes with Katie Webster

by Alexa @ FBP on Nov 1, 2022 in Building Traffic and Growing Your Audience, Food Writing

iAn image of recipe ingredients and the title of Katie Webster's episode on the Food Blogger Pro Podcast, 'Developing Foolproof Recipes.'

Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

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379: 5 Tips for Growing Your Blog with a Full-Time Job with Shweta Garg

by Leslie Jeon on Oct 18, 2022 in Building Traffic and Growing Your Audience, Food Blogger Stories

A woman typing on a laptop and the title of Shweta Garg's episode on the Food Blogger Pro Podcast, 'Growing Your Blog with a Full-Time Job.'

Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala & Chai about how she’s grown her blog while working a full-time job.

Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you’re not alone!

Today, we’re chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she’s been very strategic in maximizing her time and resources to grow and monetize her site.

In this episode, you’ll hear her five best tips for growing your blog while also working a full-time job, as well as what she’s done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta’s story and advice in this episode!

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377: Q4 Advice for Food Creators from the Food Blogger Pro Experts

by Leslie Jeon on Oct 4, 2022 in Building Traffic and Growing Your Audience, Monetizing an Online Food Business

Tablescape with lots of pumpkins and the title of this week's episode on the Food Blogger Pro Podcast, 'Q4 Advice.'

Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator.

Let’s talk about Q4! The last three months of the year (also known as Q4) are a very important time for food creators for a few reasons. More people will be searching for recipes as the holidays roll around, and advertisers are spending more money, which can impact creators who are monetizing through display ads or sponsored content.

So, what should we be doing as food creators to maximize our earning potential during Q4? That’s what we’re chatting about today!

In this episode, a few of the Food Blogger Pro Experts share their best tips for approaching Q4. From adjusting your content strategy to pitching yourself to brands to sharing more on Pinterest, there are so many different ways you can make the most of this season as a content creator.

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