296: Web Stories – An Informal, Intentional Way to Engage Your Audience and Reach New People with Kingston Duffie

An image of a girl on her phone and the title of Kingston Duffie's episode on the Food Blogger Pro Podcast, 'Web Stories.'

Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories.

Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work?

Slickstream’s Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He’ll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results.

Keep Reading

294: Bake Offs – Producing a Different Kind of Recipe Content for a Food Blog with Erika Kwee

An image of baking utensils on a table and the title of Erika Kwee's episode on the Food Blogger Pro Podcast, 'Bake Offs.'

Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog.

Erika has a food blog, The Pancake Princess, but her most popular posts aren’t about recipes that she has developed herself.

Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers’ favorites.

In today’s episode, we’re diving deep into Erika’s Bake Off posts and taking about how she produces this comprehensive and unique content for her blog.

Keep Reading

291: Going Live – How to Inspire Your Audience Through Live Events with Angel Marie

An image of a microphone and the title of Angel Marie's episode on the Food Blogger Pro Podcast, 'Going Live.'

Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars.

Webinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online.

That said, presenting information to your audience in a live event may seem a bit overwhelming. There’s the marketing piece, the “getting ready to go live” piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice.

It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events.

Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she’s here on the podcast to help you become more confident in presenting your ideas in a live setting. She’s an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience.

Keep Reading

288: Email for Bloggers – Maximizing the Value of Your Email List with Allea Grummert

An image of a computer desk and the title of Allea Grummert's episode on the Food Blogger Pro Podcast, 'Email for Bloggers.'

Welcome to episode 288 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert about marketing your blog to your email list.

How would you describe your email marketing strategy?

Solid? Not quite? Not even close?

Regardless of how much time and effort you’ve spent building and maintaining your email list, this interview with Allea Grummert from Duett will help you grow, refine, and nurture the email subscribers you have for your blog. She talks about welcome sequences, segmentation, opt-ins, and more –– enjoy!

Keep Reading

280: A New Recipe Experience – Getting Started with SideChef with Sandie Markle

An image of cup of coffee on a desk and the title of Sandie Markle's episode on the Food Blogger Pro Podcast, 'A New Recipe Experience.'

Welcome to episode 280 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from SideChef about how their platform helps foodies and creators.

Let’s talk about SideChef, a platform that’s aimed at making the cooking experience easier. With a custom app, tailored cooking experiences, and dynamic recipe guidance, SideChef wants to make the whole cooking journey easier for its users.

Sandie Markle, SideChef’s Director of Content Partnerships, will share how SideChef helps their users with meal planning, grocery delivery, and smart kitchen connectivity, as well as how bloggers, content creators, and influencers can get involved with their Micro-Influencer Program.

It’s a really cool platform, and we’re excited to help you learn more about it in today’s episode!

Keep Reading

278: Lessons from a Veteran Food Blogger – How to Overcome a 60% Dip in Traffic with Carrie Forrest

An image of an office and the title of Carrie Forrest's episode on the Food Blogger Pro Podcast, 'Lessons from a Veteran Food Blogger.'

Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year.

Do you know which of your posts are performing the best? Do you know which ones aren’t getting any search traffic?

That’s what Carrie is back on the podcast to talk about today!

Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally.

As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog.

Keep Reading

274: Q&A – How Food Bloggers Can Make the Most Out of Q4

An image of question marks and the title of the 274th episode on the Food Blogger Pro Podcast, 'Q&A.'

Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4.

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers.

Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers.

Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up.

To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

We hope you enjoy this replay of our Q&A from October 2020!

Keep Reading

265: Adapting and Adjusting – Having a Gratitude Mindset with Beth Moncel

An image of a notebook and the title of Beth Moncel's episode on the Food Blogger Pro Podcast, 'Adapting and Adjusting.'

Welcome to episode 265 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Moncel about adapting and growing her blog over the past five years.

We’re so excited to welcome Beth Moncel from Budget Bytes back to the podcast today! She was our 11th guest on the podcast, so we’re excited to catch-up with her in this episode.

While we do talk about the things that successfully help her run her blog in this episode, we also talk about where she has struggled these past few years. Between hiring, listening to her readers, and adapting to drops in traffic, Beth has learned and grown, and we hope that this episode will teach you how you can adjust to changes in your own blogging journey.

Keep Reading

263: Creating with Confidence – Consistency, Quality Content, and Establishing Trust with Tieghan Gerard

An image of a coffee mug and some books and the title of Tieghan Gerard's episode on the Food Blogger Pro Podcast, 'Creating with Confidence.'

Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family.

Today we’re welcoming Tieghan Gerard back to the podcast after four whole years!

Tieghan has been pretty busy these past few years; she learned how to delegate work to her team, grow her personal brand, and set boundaries when they’re needed. She also realized that awesome, high-quality content needs to be at the core of everything she does because it helps her build a following and branch out to do other exciting projects that helps her grow her business.

We loved catching up with Tieghan in this episode, and we know you’ll love getting a peek behind-the-scenes of how she runs Half Baked Harvest!

Keep Reading

255: How-To Videos – Engaging Video Made Simple with Jake Poses

An image of a camera and the title of the 255th episode on the Food Blogger Pro Podcast, 'How-To Videos.'

Welcome to episode 255 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jake Poses from Jumprope about this new video-sharing app.

Creating recipe videos can seem like a big undertaking. Between the set-up, the lighting, the gear, and the editing, it can seem like a lot for people just getting started with video.

Jumprope is a new app that’s designed to make the process of producing video for your audience easier. Not only can you edit and share how-to videos within the Jumprope app, you can then export your videos from there in the sizes and formats you need for YouTube, Instagram, and blog posts. Create once and share everywhere.

It’s a really slick app, and we think you’ll get a lot out of this conversation with Jake. Between his understanding what of it takes to build a business to his insights into what it means to drill for and find “oil,” this conversation will inspire you to do, share, and create.

Keep Reading