Building Traffic and Growing Your Audience Archives

388: FBP Rewind – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO

by Leslie Jeon on Dec 20, 2022 in Building Traffic and Growing Your Audience, Food Blog SEO

An image of a cassette and the title of Emma Duckworth's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she’s grown her blog by focusing on SEO.

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes!

After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

If SEO is a focus for you at the moment, you won’t want to miss this episode!

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387: How to Optimize Your Website Design as a Food Blogger with Madison Wetherill

by Leslie Jeon on Dec 13, 2022 in Building Traffic and Growing Your Audience, Running an Online Business

Hands typing on a laptop and the title of Madison Wetherill's episode on the Food Blogger Pro Podcast, 'Optimize Your Website Design.'

Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger.

When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is how you convey your brand’s messaging and voice throughout all the pages on your site.

Madison Wetherill is the web designer behind Grace + Vine Studios, and she’s here on the podcast today to share all her best tips for optimizing your website design as a food blogger!

In this episode, you’ll hear how she works with food bloggers, how she helps her clients develop and showcase their brand’s voice, and her best tips for enhancing the user experience on your site. We hope you enjoy this episode!

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386: Getting the Most Out of Your Email Marketing Strategy with Matt Ragland

by Leslie Jeon on Dec 6, 2022 in Building Traffic and Growing Your Audience, Running an Online Business

Hands typing on a laptop and the title of Matt Ragland's episode on the Food Blogger Pro Podcast, 'Email Marketing Strategy.'

Welcome to episode 386 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Ragland about getting the most out of your email marketing strategy.

If you’re already creating content for your blog or social media, another great place to share that content is via email. And that’s what we’re chatting about today with Matt Ragland!

Matt has years of experience in the world of email marketing, and in this interview, you’ll hear what he learned working at ConvertKit, why email marketing is so powerful, his best tips for getting more people to sign up for your email list, and how he helps creators develop high-converting weekly email newsletters.

Whether you’re looking to get started with email marketing or take your current email marketing strategy to the next level, we know you’ll have so many takeaways from this conversation!

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381: Developing Foolproof Recipes with Katie Webster

by Alexa @ FBP on Nov 1, 2022 in Building Traffic and Growing Your Audience, Food Writing

iAn image of recipe ingredients and the title of Katie Webster's episode on the Food Blogger Pro Podcast, 'Developing Foolproof Recipes.'

Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

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379: 5 Tips for Growing Your Blog with a Full-Time Job with Shweta Garg

by Leslie Jeon on Oct 18, 2022 in Building Traffic and Growing Your Audience, Food Blogger Stories

A woman typing on a laptop and the title of Shweta Garg's episode on the Food Blogger Pro Podcast, 'Growing Your Blog with a Full-Time Job.'

Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala & Chai about how she’s grown her blog while working a full-time job.

Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you’re not alone!

Today, we’re chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she’s been very strategic in maximizing her time and resources to grow and monetize her site.

In this episode, you’ll hear her five best tips for growing your blog while also working a full-time job, as well as what she’s done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta’s story and advice in this episode!

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377: Q4 Advice for Food Creators from the Food Blogger Pro Experts

by Leslie Jeon on Oct 4, 2022 in Building Traffic and Growing Your Audience, Monetizing an Online Food Business

Tablescape with lots of pumpkins and the title of this week's episode on the Food Blogger Pro Podcast, 'Q4 Advice.'

Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator.

Let’s talk about Q4! The last three months of the year (also known as Q4) are a very important time for food creators for a few reasons. More people will be searching for recipes as the holidays roll around, and advertisers are spending more money, which can impact creators who are monetizing through display ads or sponsored content.

So, what should we be doing as food creators to maximize our earning potential during Q4? That’s what we’re chatting about today!

In this episode, a few of the Food Blogger Pro Experts share their best tips for approaching Q4. From adjusting your content strategy to pitching yourself to brands to sharing more on Pinterest, there are so many different ways you can make the most of this season as a content creator.

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372: How Elena Davis Went From 20k to 100k+ Monthly Pageviews and Got Accepted Into Mediavine

by Leslie Jeon on Aug 30, 2022 in Building Traffic and Growing Your Audience, Food Blogger Stories, Monetizing an Online Food Business

Woman using a laptop and the title of Elena Davis' episode on the Food Blogger Pro Podcast, 'From 20k to 100k+ Monthly Pageviews'

Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine.

Today, we’re really excited to share this inspiring conversation with Elena! Since launching her blog in 2020, she has grown her traffic to over 100k monthly pageviews, gotten accepted into Mediavine, and become a full-time content creator.

Aside from that, Elena’s also sharing how she found unique ways to earn an income while waiting to get accepted into Mediavine, such as running in-person cooking classes and selling physical products.

No matter where you are in your blogging journey, we know that you’ll find Elena’s story and insights encouraging. We hope you enjoy this episode!

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362: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk

by Leslie Jeon on Jun 21, 2022 in Building Traffic and Growing Your Audience, Food Blog SEO

Hands typing on a laptop and the title of Aleka Shunk's episode on the Food Blogger Pro Podcast, 'Keyword Research.'

Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research.

Today, we’re really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords!

Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she’s sharing her best tips to develop a strong keyword research strategy in this episode.

You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!

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357: How Content Batching Helped Amanda Scarlati Go From 7,500 to 65k Pageviews in One Year

by Leslie Jeon on May 17, 2022 in Building Traffic and Growing Your Audience, Food Blogger Stories

A person using the computer and the title of Amanda Scarlati's episode on the Food Blogger Pro Podcast, 'Content Batching.'

Welcome to episode 357 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Scarlati from Saporito Kitchen about how content batching helped grow her blog’s traffic.

From testing recipes to shooting photos to writing blog posts, a lot of work goes into running a food blog. So how can we stay on top of everything that needs to get done each week?

Enter: content batching! Instead of jumping from one task to another, try grouping similar tasks in one work period to stay focused and even increase your productivity.

In this episode, you’ll hear how Amanda started batching her content, how she plans out her blog posts for the upcoming quarter, and how content batching has dramatically increased her blog’s traffic.

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337: Shifting Your Mindset – Leaning into SEO and Learning from Industry Experts with Ali Stafford

by Leslie Jeon on Dec 28, 2021 in Building Traffic and Growing Your Audience, Food Blog SEO

An image of smiley faces and the title of Ali Stafford's episode on the Food Blogger Pro Podcast, 'Shifting Your Mindset.'

Welcome to episode 337 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ali Stafford from Alexandra’s Kitchen about how she’s grown her traffic by leaning into SEO and learning from industry experts.

We’re really excited to be chatting with Ali from Alexandra’s Kitchen in today’s episode! She’s a seasoned food blogger who has been sharing her recipes online since 2006.

But over the past few years, she has been shifting her mindset to focus on growing her traffic and leveling up her content strategy. In this episode, you’ll hear what changes she’s been implementing to focus on SEO, how she has strategically worked with consultants to grow her business, and more.

Whether you just launched your blog or you’ve been blogging for years, we know you will have a lot of great takeaways from this episode. Enjoy!

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