Building Traffic and Growing Your Audience Archives

How Pinch of Yum Uses Instagram to Grow Their Email List

by Emily @ FBP on Jun 10, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum.

Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In this conversation, Bjork and Lindsay are diving into how Pinch of Yum is rethinking its Instagram strategy, especially when it comes to using Reels, DM automation tools, and driving email list growth. They chat about how to balance creativity with conversion, and Lindsay shares why her opinion of DM automation tools has completely changed over time.

Lindsay also gets into the nitty-gritty of repurposing blog content and using Grocers List as a strategic bridge to get Instagram followers into the email ecosystem. If you’re looking to work smarter with your content and make Instagram actually work for your business, this episode is for you!

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How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers

by Ann @ Food Blogger Pro on May 20, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 519 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Leopold from Addicted to Dates.

This week’s episode dives deep into the journey of food blogger Christina Leopold, who built and scaled her brand, Addicted to Dates. Her story is packed with gold for anyone looking to grow their online gig. One of the biggest takeaways? Consistency is key, but working smarter with your content is essential for staying sane.

Christina also spills the tea on turning her passion into a full-time hustle. She had to get down to business with things like SEO and figuring out how to make money. Plus, she emphasizes the power of knowing your worth and when to bring in some extra hands. Finally, we chat about the importance of connecting with your community and fellow creators. It’s all about building those authentic relationships and learning from each other!

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How Molly Thompson Grew Her Email List from 15K to 100K

by Emily @ FBP on May 13, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made.

Tired of the ever-changing Google algorithms, Molly Thompson decided to lean into email marketing a few years ago and has since developed a super effective four-part system for growing her email list.

In this episode, Bjork and Molly delve into Molly’s strategies for growing her email list from 15,000 to 100,000 subscribers within a year (and how that has led to an increase of 300,000 pageviews every month!). Molly shares her insights on repurposing content across platforms, surveying her audience for pain points, using her website as a central hub, and her strategies for driving traffic back to her site.

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How to Balance Creativity and Consistency in Blogging

by Ann @ Food Blogger Pro on Apr 1, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 512 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rizwan Asad from Chocolates and Chai.

This week, we’re chatting with Riz from Chocolates and Chai, who shares some amazing insights on balancing creativity with monetization. It can feel like a compromise when you’re trying to make money from your blog, but Riz breaks down how ad revenue, affiliate marketing, and licensing can actually work together with your content without sacrificing quality!

Riz also drops some valuable tips on staying efficient and consistent in your content creation. You’ll also hear him talk about how jumping on popular topics, like viral TikTok recipes, can really up your visibility and engagement. Lastly, we dive into the importance of finding your niche — understanding who your audience is and carving out a space that’s uniquely yours is the key to long-term success while staying true to your creative passion. You won’t want to miss this episode!

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Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena Davis

by Emily @ FBP on Mar 11, 2025 in Building Traffic and Growing Your Audience

Listen to this episode of The Food Blogger Pro Podcast using the player above or check it out on Apple Podcasts or Spotify. This episode is sponsored by Member Kitchens. Welcome to episode 509 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena. Last week […]

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How to Grow Your Audience as a Food Creator on Reddit

by Ann @ Food Blogger Pro on Feb 18, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 506 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jacqueline Schell from Crafty Cookbook.

In this episode, Jacqueline Schell from Crafty Cookbook talks all about how to navigate the world of content creation on Reddit and how to connect with like-minded people by engaging with established communities. Jacqueline also shares why authenticity is essential (Redditors are all about genuine content!), but balancing that with strategic posting can help boost your visibility.

And if you struggle with time management at all, we’ve got you covered — Jacqueline will talk about how conducting time audits, setting aside dedicated time for side projects, and using mobile tools can keep you productive without burning out. Whether you’re posting on Reddit or balancing a busy content creation schedule, Jacqueline’s advice will help you stay on track and organized! Don’t miss out on this episode for practical tips on growing your online presence and keeping your workflow efficient. ✨

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From 1K to 250K: The Instagram Growth Strategy That Transformed Joy to the Food

by Emily @ FBP on Feb 4, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 504 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mika Kinney from Joy to the Food.

Mika and her husband Dan launched their food blog, Joy to the Food, in 2021 with the goal of building a successful brand and business. Just a few years later, Mika has left her full-time job as a civil engineer, they’ve qualified for Raptive, and their Instagram following has soared to over 250,000.

In this interview, Mika reveals the exact strategies that fueled her rapid growth—from 1,000 to 250,000 followers on Instagram in just one year. She also shares how they’ve weathered the recent Helpful Content Updates and come out stronger, plus how she leverages analytics to drive key decisions.

This conversation is a must-listen for anyone eager to supercharge their social media strategy in 2025 or seeking affirmation that they, too, can transform their food blog into a full-time career with the right approach.

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Leveraging 3 Million TikTok Followers to Launch a Product with Dana Hasson

by Emily @ FBP on Jan 14, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 499 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dana Hasson, an entrepreneur, content creator, self-taught baker, and founder of Homemade Ish.

Dana Hasson has spent the last decade building her business — reaching over 3 million followers on TikTok and launching her first physical product, Homemade Ish Cookie Starter Kits.

In this interview, Dana explains how (and why) she transitioned from beauty and fashion content to food content and how she balanced networking and creating in the early days of building her brand. Bjork and Dana also discuss the process of launching a physical product, including how she is pairing the brand with her existing content and leveraging her huge social media following.

The interview wraps up with a (very timely!) discussion of how the potential TikTok ban will impact content creators, as well as Dana’s plans for diversifying her business and leaning into Instagram and YouTube in this season of uncertainty.

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FBP Rewind: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk

by Emily @ FBP on Dec 24, 2024 in Building Traffic and Growing Your Audience

Welcome to episode 495 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our favorite episodes with Aleka Shunk from Cooking With Keywords!

Since launching her course, Cooking With Keywords, Aleka has taught countless students about the ins and outs of keyword research, and in this week’s podcast episode, she’s sharing her best tips to develop a strong keyword research strategy.

You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!

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Actionable Steps to Shape a Successful Brand with Katie Trant

by Emily @ FBP on Oct 29, 2024 in Building Traffic and Growing Your Audience, Running an Online Business

Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady.

There has been a lot of buzz around the importance of building a strong brand as a food creator. Amidst the volatility of search algorithms and the rise of AI, food bloggers are looking for a way to stand out and build a loyal following.

Enter, Katie Trant! She has a Masters in Nutrition and started her own food site, Hey Nutrition Lady, back in 2010. She also works full-time at brand and business consultancies helping big companies define their brand. So you might say she was well-positioned to start Foodie Brand Lab to help food bloggers (like you!) refine their brand strategy.

In this interview, Bjork and Katie discuss everything you need to know about brand: what it is, why it matters, how to define your brand, and how it can influence your business strategy. Katie also provides actionable steps to start building a stronger brand to help you stand out in the crowded space of food blogging.

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