Building Traffic and Growing Your Audience Archives

How Kate Shungu Grew to 800k Sessions a Year from Pinterest by Using a Marketing Campaign

by Emily @ FBP on Jul 22, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 528 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Shungu from Gift of Hospitality.

Kate first started food blogging in 2017 with no real focus or niche. In 2018, she rebranded to entertaining and hospitality but, understandably, had to pivot again during the summer of 2020. Since then, she settled into her niche of vintage recipes for modern cooks and quickly grew to 50k sessions by the spring of 2021.

In this interview, Bjork and Kate discuss approaching your brand promotion via platform-specific, year-long marketing campaigns and how to think about marketing as investing your time versus spending your ad dollars. Kate’s success stories on both Pinterest and Facebook will be really inspiring to anyone looking to diversify their traffic sources away from Google!

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How Storytelling Helps Creators Stand Out Online with Brita Britnell

by Ann @ Food Blogger Pro on Jul 15, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 527 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling.

In this episode, Brita shares how leaning into storytelling became the heart of her content strategy, and the secret behind quadrupling (!!!) her Instagram following in just one year. From freelancing to full-time content creation, she walks us through the lessons she’s learned about building meaningful connections, staying consistent, and creating content that resonates. Whether it’s reposting viral hits or crafting seasonal recipes, Brita’s approach is rooted in authenticity and real-life experiences.

We also dive into why follower count isn’t everything (especially on Facebook), how Brita built a thriving email list, and what she’s learned from years of experimenting across platforms. If you’ve ever wondered how to turn your personal story into a creative brand that lasts, this episode is packed with inspiration, insight, and plenty of real talk.

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How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years

by Emily @ FBP on Jul 8, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread.

Amy Coyne first started her blog in 2020 as a hobby. She’s always had a passion for sourdough and, combined with her background as teacher, felt like a food blog teaching others to bake sourdough and solve their baking problems was a perfect fit.

In this episode, Amy discusses the evolution of her blog from hobby to full-blown business (with over 11 million pageviews in the first half of 2025!), the inflection points that led to significant growth, and the importance of community building on platforms like Instagram. She also shares insights on her business revenue streams, the challenges of work-life balance as a creator, and her strategies for continued growth and engagement with her audience.

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Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri

by Ann @ Food Blogger Pro on Jul 1, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from Blueberri.

In this episode, Sandie Markle shares her journey from working at SideChef to launching her own venture, Blueberri. She and Bjork dive into the evolving world of food content creation, especially how creators can structure their content to boost visibility, make it more discoverable on different platforms, and turn old recipes into new revenue. Sandie also sheds light on the unique value that nano and micro influencers bring to brand partnerships.

They also unpack how creators can tap into licensing opportunities, work with tech companies, and even use overlooked platforms like LinkedIn to find new gigs. Whether it’s understanding the worth of a single recipe or building smart, non-traditional income streams, this episode is full of practical advice for creators who want to make more from the content they already have.

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Turning Followers into Revenue with Ben Jabbawy from Grocers List

by Ann @ Food Blogger Pro on Jun 17, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List.

In this week’s episode, we’re continuing with our Grocers List mini-series with Ben Jabbawy, the founder of Grocers List! He’ll dive deep into how creators can truly leverage social media — not just for likes, but for real, tangible growth. The key is to shift your mindset from surface-level content to strategic storytelling that drives your business forward.

You’ll also hear about why email lists are a creator’s secret weapon. While algorithms change, your direct connection with your audience shouldn’t. Building a list gives you control over your communication and creates consistent revenue opportunities. Plus, he’ll unpack how to make your content work smarter by using automation, repurposing assets, and minimizing the busywork that slows creators down. You won’t want to miss this episode!

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How Pinch of Yum Uses Instagram to Grow Their Email List

by Emily @ FBP on Jun 10, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum.

Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In this conversation, Bjork and Lindsay are diving into how Pinch of Yum is rethinking its Instagram strategy, especially when it comes to using Reels, DM automation tools, and driving email list growth. They chat about how to balance creativity with conversion, and Lindsay shares why her opinion of DM automation tools has completely changed over time.

Lindsay also gets into the nitty-gritty of repurposing blog content and using Grocers List as a strategic bridge to get Instagram followers into the email ecosystem. If you’re looking to work smarter with your content and make Instagram actually work for your business, this episode is for you!

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How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers

by Ann @ Food Blogger Pro on May 20, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 519 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Leopold from Addicted to Dates.

This week’s episode dives deep into the journey of food blogger Christina Leopold, who built and scaled her brand, Addicted to Dates. Her story is packed with gold for anyone looking to grow their online gig. One of the biggest takeaways? Consistency is key, but working smarter with your content is essential for staying sane.

Christina also spills the tea on turning her passion into a full-time hustle. She had to get down to business with things like SEO and figuring out how to make money. Plus, she emphasizes the power of knowing your worth and when to bring in some extra hands. Finally, we chat about the importance of connecting with your community and fellow creators. It’s all about building those authentic relationships and learning from each other!

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How Molly Thompson Grew Her Email List from 15K to 100K

by Emily @ FBP on May 13, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made.

Tired of the ever-changing Google algorithms, Molly Thompson decided to lean into email marketing a few years ago and has since developed a super effective four-part system for growing her email list.

In this episode, Bjork and Molly delve into Molly’s strategies for growing her email list from 15,000 to 100,000 subscribers within a year (and how that has led to an increase of 300,000 pageviews every month!). Molly shares her insights on repurposing content across platforms, surveying her audience for pain points, using her website as a central hub, and her strategies for driving traffic back to her site.

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How to Balance Creativity and Consistency in Blogging

by Ann @ Food Blogger Pro on Apr 1, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 512 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rizwan Asad from Chocolates and Chai.

This week, we’re chatting with Riz from Chocolates and Chai, who shares some amazing insights on balancing creativity with monetization. It can feel like a compromise when you’re trying to make money from your blog, but Riz breaks down how ad revenue, affiliate marketing, and licensing can actually work together with your content without sacrificing quality!

Riz also drops some valuable tips on staying efficient and consistent in your content creation. You’ll also hear him talk about how jumping on popular topics, like viral TikTok recipes, can really up your visibility and engagement. Lastly, we dive into the importance of finding your niche — understanding who your audience is and carving out a space that’s uniquely yours is the key to long-term success while staying true to your creative passion. You won’t want to miss this episode!

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Creating Reader-First Content and Growing to 800,000 Monthly Page Views with Elena Davis

by Emily @ FBP on Mar 11, 2025 in Building Traffic and Growing Your Audience

Listen to this episode of The Food Blogger Pro Podcast using the player above or check it out on Apple Podcasts or Spotify. This episode is sponsored by Member Kitchens. Welcome to episode 509 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena. Last week […]

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