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Reinventing a Food Blog After an 80% Traffic Drop with Carrie Forrest from Clean Eating Kitchen

Welcome to episode 564 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest from Clean Eating Kitchen.

Carrie Forrest has been blogging since 2009 and has experienced the full range of highs and lows that come with building an online business. When Bjork first interviewed her in 2018, she was already growing Clean Eating Kitchen with simple, healthy recipes and a strong foundation in SEO and keyword research.

Between 2022 and 2024, that strategy paid off in a big way — Carrie grew her site from a few hundred thousand monthly pageviews to nearly one million. But with the rollout of AI Overviews, many of the keyword-driven and how-to posts she relied on were hit hard, leading to an 80% traffic drop almost overnight.

In this episode, Carrie shares how she’s navigating this rebuild season — from leaning into her email list and YouTube to focusing on what AI can’t replicate: human connection, empathy, and transformation. It’s an honest conversation about the shifting landscape for online creators and what reinvention can look like after years of success.

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Food Blogging News Roundtable: Debunking SEO Myths, AI Frankenstein Recipes, and Paid Newsletters

Welcome to episode 559 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team!

Welcome back to another Food Blogging News Roundtable! In this episode, we’re diving into the biggest stories impacting food creators right now.

Bjork and Emily discuss everything from the “SEO is dead” panic to AI-generated Frankenstein recipes, smarter email automations, paid newsletters, and what’s actually working on Pinterest in 2026.

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Food Blogging News Roundtable: The State of SEO, Pinterest Search, and the Facebook Algorithm

Welcome to episode 554 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team! 

If you’ve been feeling like the ground is shifting beneath your feet as a creator lately, you aren’t imagining things. Between Google’s constant updates and the changing habits of social media users, the content creator’s playbook looks a lot different than it used to. In this episode, Bjork and Emily break down why SEO isn’t actually dying — it’s just evolving into something that demands a lot less robot-speak and a lot more human connection.

They’ll also dive into how Pinterest is quietly becoming the search engine of choice for Gen Z and discuss the fascinating new ways Instagram is letting users “hack” their own algorithms to see more of what they actually want. If you want to know how to structure your content for machines but write it for actual people (and keep your sanity in the process!), this conversation is exactly what you need to hear this week.

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Why Search Intent Matters for Food Bloggers with Liane Walker from Foodie Digital

Welcome to episode 552 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liane Walker from Foodie Digital and the Siftr SEO Newsletter.

In this episode, we’re joined by Liane Walker to talk about what’s actually working in search for content creators right now. Liane breaks down why understanding your brand, defining a clear niche, and owning your expertise are more important than ever — especially as search continues to evolve.

Bjork and Liane also dig into search intent: what it is, why it matters, and how mismatches between intent and content can quietly hurt your performance. Liane shares practical advice on writing clearer, more intentional recipe titles, avoiding the pitfalls of keyword chasing, and adapting keyword research in a world influenced by LLMs. Plus, we cover how to evaluate existing content using Google Search Console, what a “good” click-through rate looks like for recipe queries, and how to spot opportunities to better capture attention — and keep it on your site.

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Surviving (and Thriving) in an AI-First Search World with Casey Markee

Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse.

In this episode, we’re welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic.

Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world.

If you’ve been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen.

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Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication

Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we’re doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter!

Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google’s recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they’re breaking down how to keep your content high-quality and search-friendly.

They’ll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you’ll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into!

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FBP Rewind: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

Welcome to episode 496 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our favorite episodes with Ashley Segura from TopHatRank!

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

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The Art of SEO with Stephan Spencer

Welcome to episode 492 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stephan Spencer.

In this episode, Stephan Spencer, author of *The Art of SEO*, breaks down why SEO is still as important as ever, even with AI changing the search landscape. While AI may shift how we search, SEO remains the backbone of the internet. Stephan encourages listeners to stay focused on their SEO goals, keep investing in strategies that work, and adapt to the evolving world of search.

You’ll also hear Stephan talk about about the power of experimentation! Don’t be afraid to tweak things like title tags and test different tactics—whether it’s a boost or a drop, tracking results is key and tools like Google Search Console, SEMRush, and Ahrefs can help you monitor performance and refine your strategy. Lastly, you’ll learn about the importance of creating content that resonates with your audience—Google rewards authentic, helpful content, so the more personal and valuable your content is, the better it’ll perform in search. 

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Advanced SEO Q&A with Casey Markee

A graphic that contains the headshots of Bjork Ostrom and Casey Markee with the title of their podcast episode, “Advanced SEO Q&A."

Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse.

This is the third and final episode of our Summer Membership Spotlight, in which we have been sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast.

We are finishing the series with a replay of our Advanced SEO Live Q&A with Casey Markee! Food Blogger Pro members submitted many questions all about SEO — Helpful Content Updates, SEO best practices, topic clusters, AI, and more!

We hope you learn a lot from this Q&A (we always do!) and that you enjoyed this special series on the podcast.

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466: How to Respond to the Recent Google Updates with Ann Smarty

Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing.

Ann Smarty has been working in the SEO industry for over 20 years, and she has lots of expertise to share with us in this interview! Bjork and Ann chat about the current state of SEO, including a deep dive into the impact of the recent Google Helpful Content Updates.

They also discuss the history of backlinks with SEO and how to approach link-building as a content creator (and why it’s more about community than you might think).

Ann has a really great perspective on the importance of developing a holistic SEO strategy and why diversifying your income and traffic sources matters now, more than ever. Don’t miss this episode!

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