Working with Brands on YouTube with Beth Le Manach from Entertaining with Beth – FBP010

Welcome back to the Food Blogger Pro podcast! Today’s episode features Beth Le Manach from the YouTube cooking channel Entertaining with Beth.

We had our first YouTube-centric interview a few weeks ago with Chris and Hilah of Hilah Cooking. While that interview covered more of the actual video topics, today’s talk with Beth Le Manach gets into the other stuff – how to work with brands, what multi-channel networks are, and finding your "value" on YouTube.

This episode is sucha a great listen for those interested in YouTube, but might be a little bogged down in the details. Beth helps clear the murky water that is YouTube and gives some great advice for those looking to jump in.

Keep Reading

Mastering Your Blog Business with Jaden and Scott Hair from Steamy Kitchen – FBP009

For today’s episode of the Food Blogger Pro podcast, Bjork interviews Jaden and Scott Hair from the inspiring food blog Steamy Kitchen.

Food blogging starts out as a hobby for most, but after all the learning, hard work, and pride in what they’ve built, many people decide they want to turn their hobby into their business.

But, that road can seem like a rough ride if you don’t know what to expect. Fortunately, Jaden and Scott Hair, the makers of Steamy Kitchen, Food Blog Forum, and Kitchen Table Mastery, are here to tell us a little bit more about it.

Keep Reading

Simplifying Ad Optimization with Andy Marzka from AdThrive – FBP008

For today’s episode of the Food Blogger Pro podcast, Bjork talks with Andy Marzka, founder and CEO of ad optimization service AdThrive.

Ad optimization is one of those things that totally clicks for some people and totally doesn’t click for others. And even for the people it "clicks" for, it can be a confusing, befuddling, and frustrating process to get it all figured out.

Fortunately, Andy Marzka agreed to help us understand it all a little better. Andy is the founder and CEO of AdThrive, an ad optimization service that helps you make the most money possible with your ads.

Keep Reading

The Business of Food Blogging with Jason Leake from 100 Days of Real Food – FBP005

For this episode of the Food Blogger Pro podcast, we’re taking with Jason Leake from 100 Days of Real Food.

For those outside the food blog world, blogging seems pretty simple – just make some food, take a few pictures, and put it up on the internet. For those of us inside the food blog world, the last sentence really just made you laugh. Well, Jason Leake is right there with you.

Jason went from supportive-but-not-interested husband to full-time behind the scenes blog manager in less than 2 years. He takes care of almost everything that goes on at 100 Days of Real Food that doesn’t involve cooking, photographing or writing posts.

What that means is that Jason knows a LOT about what it takes to make a food blog run beyond the cooking & photographing part – and this is where most of us get stuck. This interview is definitely not one to miss.

Keep Reading

How Understanding Your Visitors Can Help You Create an Income with Dr. David Darmanin – FBP004

Today on the Food Blogger Pro podcast, we’re turning up the heat (pun intended) as we talk about some tech-geek stuff with Dr. David Darmanin from HotJar.

If you haven’t implemented HotJar on your site yet, you most likely just haven’t heard of it yet. What Google Analytics can’t do for you (or does with way too many details), HotJar makes as simple and beautiful as you can imagine. Dr. David Darmanin, the founder and CEO of HotJar, worked for years as a professional conversion expert and as a user experience (UX) designer for websites. When you put those two skills together, you get a tool that is so easy to use your grandmother could do it, and that is so good at converting your visitors into customers or subscribers that you’ll wonder how you ever survived without it.

Keep Reading

Sally McKenney from Sally’s Baking Addiction on Creating Success – FBP003

Welcome back to the Food Blogger Pro Podcast!

For this next episode, Bjork had the pleasure of talking with Sally McKenney, founder and creator of Sally’s Baking Addiction.

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over – from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of two cookbooks, Sally’s Baking Addiction and the soon-to-come Sally’s Candy Addiction.

Keep Reading

Lindsay Ostrom from Pinch of Yum on life as a career blogger – FBP001

In the first podcast episode, Bjork interviews Lindsay about her food blog, Pinch of Yum, and digs deep into the motivation behind POY and how Lindsay built her blog.

We all know Lindsay. She’s a big part of the reason we are all here right now. But how well do we really know her? How did Pinch of Yum get started? Was it’s Bjork’s idea in the first place? How in the world did she take her baby food blog that started on Tumbler to the beautiful & inspiring food resource that it is today?

Keep Reading