244: Diversification – Solving Business Challenges & Acquiring Profitable Businesses with Kevin McArdle

An image of an iPad and the title of the 244th episode on the Food Blogger Pro Podcast, 'Diversification.'

Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio.

Last week on the podcast, Bjork chatted with Ewen Finser about creating awesome content that search engines and your readers will love. To go back and listen to that episode, click here.


This week’s episode is a good one because it’s all about diversifying your portfolio, and not in the ways we typically talk about in terms of food blogging.

Bjork interviews Kevin McArdle from SureSwift Capital about investing in businesses, building solutions to your audience’s needs, and the lessons Kevin learned when starting his business.

I had so many takeaways from this episode, and we hope you learn of some ways that you can grow (both personally and financially) through diversification in this episode.

A quote from Kevin McArdle’s appearance on the Food Blogger Pro podcast that says, 'Communicating what you’re thinking has value.'

In this episode, you’ll learn:

  • How he approaches investments
  • What “software as a service” is
  • How SaaS businesses solve problems
  • Tips for diversifying your portfolio
  • What the “no code” movement is all about
  • How to work with website brokers
  • How to pitch an idea
  • The lessons Kevin had to learn when he started
  • The importance of delegating
  • The tools Kevin uses to run his business

Listen to the Food Blogger Pro Podcast below or check it out on Apple Podcasts, Google Play Music, or Spotify:


If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Transcript (click to expand):

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