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Monetizing an Online Food Business Podcasts

284: FBP Rewind – Income – Making More Money Without Doing More Work with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 22, 2020 in
An image of a cassette tape and the title of the 284th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 284 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode that will help you optimize your income and make more money from blogging.

Welcome to our first FBP Rewind episode in this two-part series! Today, we’re rewinding back to a solo episode with Bjork where he talks about the ways you can maximize your blogging income.

Between implementing smarter ways you can track your income to understanding different tax laws, this episode will help you implement some helpful money-making strategies in the new year. This episode is a great reminder that small tweaks in your day-to-day can help your business get to the next level.

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280: A New Recipe Experience – Getting Started with SideChef with Sandie Markle

Alexa @ FBP
by Alexa @ FBP on Nov 24, 2020 in ,
An image of cup of coffee on a desk and the title of Sandie Markle's episode on the Food Blogger Pro Podcast, 'A New Recipe Experience.'

Welcome to episode 280 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from SideChef about how their platform helps foodies and creators.

Let’s talk about SideChef, a platform that’s aimed at making the cooking experience easier. With a custom app, tailored cooking experiences, and dynamic recipe guidance, SideChef wants to make the whole cooking journey easier for its users.

Sandie Markle, SideChef’s Director of Content Partnerships, will share how SideChef helps their users with meal planning, grocery delivery, and smart kitchen connectivity, as well as how bloggers, content creators, and influencers can get involved with their Micro-Influencer Program.

It’s a really cool platform, and we’re excited to help you learn more about it in today’s episode!

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279: Financial Independence – How to Be Efficient with Your Money with Anna Rider

Alexa @ FBP
by Alexa @ FBP on Nov 17, 2020 in , ,
An image of a notebook and a computer on a desk and the title of Anna Rider's episode on the Food Blogger Pro Podcast, 'Financial Independence.'

Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early.

This is a different kind of episode for us, but it’s about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances.

How do you manage your spending? Do you understand the value of the business and personal purchases you’re making? Can you calculate the expected value of a blog post?

Not only are you looking to maximize the return on the money you spend on your business, but you’re also probably working to save money for long-term goals. Understanding your finances is a crucial step as you’re working towards financial independence and retirement.

If you’ve ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you!

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275: Optimizing Ads – How Food Bloggers Can Make the Most Out of Display Ads with Paul Bannister and Becca Clark

Alexa @ FBP
by Alexa @ FBP on Oct 20, 2020 in
An image of a laptop and the title of the 275th episode on the Food Blogger Pro Podcast, 'Optimizing Ads.'

Welcome to episode 275 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Becca Clark from AdThrive about how ad revenue works and how food bloggers can increase the income they get from ads.

Let’s talk about ads. They’re a simple way to make some money from your site (essentially, the more traffic you have, the more ad revenue you can potentially make), and there are many different strategies to help you optimize your ad revenue out there.

But ad placement and revenue is an art and a science. Paul and Becca from AdThrive are here on the podcast to talk about how ads work and how food bloggers can optimize the ads they run on their sites.

It’s an interesting conversation in how ads operate behind-the-scenes, as well as how incredible content is essentially the ultimate driver of ad revenue.

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274: Q&A – How Food Bloggers Can Make the Most Out of Q4

Alexa @ FBP
by Alexa @ FBP on Oct 13, 2020 in , ,
An image of question marks and the title of the 274th episode on the Food Blogger Pro Podcast, 'Q&A.'

Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4.

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers.

Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers.

Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up.

To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

We hope you enjoy this replay of our Q&A from October 2020!

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273: Protecting Your Content – Policies and Trademarks and Disclaimers…oh my! with Danielle Liss

Alexa @ FBP
by Alexa @ FBP on Oct 6, 2020 in ,
An image of locks and the title of Danielle Liss' episode on the Food Blogger Pro Podcast, 'Protecting Your Content.'

Welcome to episode 273 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content.

You spend a lot of time creating content; how can you make sure that your content is actually protected?

That’s where things can get kind of…confusing. What can be copyrighted? What are DMCA takedown notices? Do you need a disclaimer? How often should you update your Terms of Service and Privacy Policy?

Danielle is here on the podcast to discuss it all!

You work hard to produce the content for your blog and brand – in today’s episode, you’ll learn how to make sure your work, your business, and your content are all protected.

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271: Serving Your Subscribers – Running a Subscription-Based Business in 2020 with Melissa Lanz

Alexa @ FBP
by Alexa @ FBP on Sep 22, 2020 in
An image of people talking and the title of Melissa Lanz's episode on the Food Blogger Pro Podcast, 'Serving Your Subscribers.'

Welcome to episode 271 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Lanz from The Fresh 20 about running subscription businesses in 2020.

Do you have a subscription-based business? If not, this episode may convince you to add one to your monetization strategy!

Melissa runs the subscription-based business, The Fresh 20, and she’s back here on the podcast this week to talk about how you can help your readers with a useful subscription service. She’ll help you understand the best way to find and serve “your people,” identify your audience’s problems, and offer solutions with the content you produce.

Subscription businesses can be a great way to create a sustainable income as an entrepreneur AND serve your audience. You’ll learn how in this episode!

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264: Persistence – Building a Seven-Figure Blogging Business with Chelsea Lords

Alexa @ FBP
by Alexa @ FBP on Aug 4, 2020 in ,
An image of a drop of water and the title of Chelsea Lord's episode on the Food Blogger Pro Podcast, 'Persistence.'

Welcome to episode 264 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Lords about growing her website traffic and building her seven-figure blogging business.

It’s time to welcome Chelsea Lords from Chelsea’s Messy Apron back to the podcast!

Her original episode on the FBP Podcast is one of our all-time most-downloaded episodes, and we’re so excited we had the chance to welcome her back to the show and catch up on how her blog has grown and evolved since we last talked to her.

You’ll hear how her social media and traffic strategies have shifted, how and why she strives to create the most helpful content she can for her readers, and how she managed to grow Chelsea’s Messy Apron into a seven-figure revenue business.

What was your biggest takeaway from this episode? Let us know in the comments below!

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261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein

Alexa @ FBP
by Alexa @ FBP on Jul 14, 2020 in ,
An image of a computer on a desk and the title of the 261st episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work.

It’s Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content.

Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it.

There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand’s goals, and report back on the performance on your post’s performance.

And it’s there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you.

If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT!

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260: Managing Sponsored Content – How Pinch of Yum Works with Brands with Jenna Arend

Alexa @ FBP
by Alexa @ FBP on Jul 7, 2020 in ,
An image of a computer on a desk and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.

Sponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work.

Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.

She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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