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Monetizing an Online Food Business Podcasts

Mastering Digital Products and Meta Ads with Tammy Overhoff

Emily @ FBP
by Emily @ FBP on Aug 12, 2025 in

Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff.

Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer working from a place of desperation. In 2022, she took a step back from SEO and diversified her business by leaning into digital product sales.

In this interview, Tammy explains her exact process (including numbers!) for selling digital products, including her Meta Ads strategy. For any creator, it can feel daunting to spend money to reach an audience when social media and organic traffic are free. But Tammy makes a really compelling case for investing in Meta Ads as a different opportunity for discoverability to allow you to think beyond organic traffic for growing your business online. If you’re looking to diversify your traffic (hello, who isn’t!?) or dive into digital product sales, you won’t want to miss this interview.

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How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms

Emily @ FBP
by Emily @ FBP on Jun 24, 2025 in

Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life.

This week is our third (and final!) episode in our mini-series with Grocers List. In this episode, we chat with a gluten-free food creator who’s built an incredible business by staying consistent, continually learning, and always looking for new ways to serve her audience.

Today, Mary gets over 600,000 monthly blog page views and brings in revenue through ads, affiliate links, and brand partnerships. She shares more about her Instagram strategy (with over 500k followers), including her tips for viral Reels, how she uses Grocers List to capture emails, make deep links, and customize meal plans, and how working with a management company has transformed her brand partnerships.

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Diversifying Income Series: Monetizing Your Email List with Matt Molen

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Apr 29, 2025 in

Welcome to episode 516 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen, the CEO of Email Crush. 

In this episode, Matt shares email marketing principles and why it’s one of the most powerful tools bloggers often overlook. He breaks down how to grow your list, why your subscribers are more valuable than you think, and how email can become a key revenue stream if you do it right!

Matt also offers practical tips on creating convert lead magnets, writing emails people want to read, and building trust through simple, effective sequences. Whether you’re starting from scratch or ready to level up, this interview is packed with email strategies you can start using today!

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Diversifying Income Series: Mastering Brand Partnerships with Candice Ward

Emily @ FBP
by Emily @ FBP on Apr 22, 2025 in

Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake.

In today’s crowded content landscape, with the rise of AI, increased competition, and more user-generated content, Candice shares how she built a stable business by diversifying her income and getting strategic with brand partnerships.

This episode breaks down Candice’s three-pillar approach to building relationships with brands: crafting a strong offer, getting more eyeballs on that offer, and—most importantly—learning how to sell your offer. She shares practical tips for using analytics to evolve your offerings, developing an email sequence that gets responses, and how to pitch brands with purpose. This episode will make you excited to rethink your brand partnership strategy — don’t miss it!

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Diversifying Income Series: Cooking Classes with Jess Smith from Inquiring Chef

Emily @ FBP
by Emily @ FBP on Apr 15, 2025 in

Welcome to episode 514 of The Food Blogger Pro Podcast! For part two of our Diversifying Income Series, Bjork interviews Jess Smith from Inquiring Chef.

Jess Smith launched her blog, Inquiring Chefs, in 2010 and has slowly but steadily transformed it into a thriving multi-six-figure business. In recent years, she’s expanded her income streams by publishing her debut cookbook, Start with a Vegetable, and launching Inquiring Chef Academy, which offers popular in-person cooking summer camps for kids in Kansas City.

In this episode, Bjork and Jess dive into the origins of Inquiring Chef Academy, exploring why and how Jess decided to add an in-person experience to her brand. Jess’s summer camps are a massive hit (with the 2025 sessions selling out in just a few hours), and they’ve reignited her passion for food blogging. Even if in-person cooking classes aren’t your thing, this episode will provide fresh insights on diversifying your income and your creative outlets — you won’t want to miss it!

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Diversifying Income Series: Membership Sites with Adam Sobel

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Apr 8, 2025 in

Welcome to episode 513 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adam Sobel.

In this week’s episode, Adam Sobel of Cinnamon Snail shares his journey from owning a restaurant to launching successful online cooking classes after the pandemic. He reveals how building a loyal community was key to his growth, along with using content marketing, lead magnets, and split testing to attract and convert customers. Adam also dives into how paid ads and staying adaptable in the digital world have been essential to his success.

It doesn’t stop there! Adam will also talk about scaling his business with multiple income streams, including membership programs and free offers, while automating key processes to generate steady revenue. Tune in for actionable insights on growing your business in today’s digital age!

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The Cost of Content and Why Carla Lalli Music left YouTube

Emily @ FBP
by Emily @ FBP on Mar 25, 2025 in

Welcome to episode 511 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carla Lalli Music.

Carla Lalli Music has been a fixture of food media for the last 15 years, including six years as the Food Director of Bon Appetit. You might also know Carla from her incredibly popular YouTube series, Carla’s Cooking Show, her two cookbooks (with a third one in the works!), or her Substack newsletter, Food Processing.

In this interview, Carla dives into her recent viral Substack post about her decision to leave YouTube, including her transparent breakdown of the costs of creating content on YouTube (spoiler alert: she was losing money). Carla also explains more about why she doesn’t create recipes for SEO and how she uses connection with her audience as her north star when making business decisions.

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Maximizing Affiliate Revenue with Deep Linking

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Feb 11, 2025 in

Welcome to episode 505 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Scott Allan from URLgenius. 

Ever wondered how to squeeze every last drop of revenue from your affiliate links? In this week’s episode, Scott Allan from URLgenius reveals how deep linking can boost affiliate sales by preventing commission losses, especially on mobile and social platforms like TikTok. It’s a game-changer for driving conversions and preventing missed opportunities.

Scott also discusses the importance of understanding your audience’s app behavior to tailor your affiliate strategy, plus the power of testing and tracking links to optimize revenue. Tools like URLgenius make it easy to track, test, and tweak your links for better results — small adjustments can lead to big boosts in income! Don’t miss this episode packed with actionable tips!

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Finance Mini-Series: Smart Money Habits for Bloggers with Ansley Beutler

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Jan 28, 2025 in

Welcome to episode 503 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials — this is the fourth and final episode of our finance mini-series!

In this episode, Ansley spills the tea on all things finances – from the nitty-gritty of bookkeeping and taxes to smart ways to grow your income. She’ll talk about why it’s crucial to treat your blog like a real business, how to keep track of all your expenses, and some common money mistakes bloggers make.

She’ll also chat through some awesome tax deductions you might not know about (ahem, business meals), the pros and cons of different business structures, and how to invest your hard-earned cash. This episode is packed with financial wisdom that every blogger needs to hear, so you won’t want to miss this one!

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Finance Mini-Series: How to Become a Sponsor Magnet with Justin Moore

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Jan 23, 2025 in

Welcome to episode 502 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Justin Moore from Creator Wizard. 

In this episode, Justin dives deep into the world of brand partnerships and shares his proven approach to securing long-term sponsorships. He walks us through his Sponsorship Wheel framework, which helps creators craft customized proposals that align with brand goals and foster genuine, lasting relationships. It’s not just about pitching for a quick deal — the name of the game here is creating a foundation for ongoing collaboration that benefits both parties.

Justin also stresses that negotiation should feel like a conversation, not a one-sided transaction. Understanding what both you and the brand are looking for and being flexible with pricing can pave the way for new opportunities! He highlights the importance of knowing your worth, crafting a standout media kit, and getting creative with your pitch to secure better deals. By mastering these skills, creators can turn sponsorships into a steady revenue stream while building strong, meaningful brand connections.

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