Close the navigation menu

Running an Online Business Podcasts

132: Perfecting Your Story and Your Brand with Laurie Buckle

Alexa @ FBP
by Alexa @ FBP on Jan 9, 2018 in ,

Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.

Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.

Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story.

Keep Reading

131: Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 2, 2018 in

Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year.

Have you ever set a goal for the new year and not followed through? We’ve all been there.

Bjork is here to help you with three mental frameworks that will help you make smarter goals and keep you motivated in the new year. Between understanding why you’re setting a specific goal to why it’s important to practice gratitude, this episode will help you strategically and intentionally create goals to help you and your business grow.

Keep Reading

129: Forging Your Own Path with David Lebovitz

Alexa @ FBP
by Alexa @ FBP on Dec 19, 2017 in , ,

Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.

1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!

From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You’ll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.

Keep Reading

128: Maximizing Your Blog’s Potential with Katy Widrick

Alexa @ FBP
by Alexa @ FBP on Dec 12, 2017 in ,

Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog.

Katy got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs – that’s where Katy thrives.

She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview!

Keep Reading

126: Fueling Your Passion with Your Day Job with Sean McCabe

Alexa @ FBP
by Alexa @ FBP on Nov 28, 2017 in ,

Welcome to episode 126 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Sean McCabe about how to grow a sustainable, profitable, and audience-driven business.

Turning your passion into your day job. That’s the dream, right?

Not so fast. Sometimes it’s better to have a day job outside of your passions, and Sean is here to tell you why.

In addition to this lesson, Sean also explains why investing in your audience is one of the most important decisions you can make when building your business.

Learn how to grow your sustainable, profitable, and audience-driven business in this interview.

Keep Reading

124: How to Level Up Your Life with UJ Ramdas

Alexa @ FBP
by Alexa @ FBP on Nov 14, 2017 in

Welcome to episode 124 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with UJ Ramdas from Intelligent Change about why you should start gratitude journaling, the benefits of meditation, and how to cultivate awe.

If you’re interested in the self-improvement space, you’ve probably read about the power of having a morning routine. That’s exactly why UJ helped start Intelligent Change and the Five Minute Journal.

The Five Minute Journal is designed to help you make positive changes in your life in just five minutes in the morning and five minutes at night. UJ believes that the Five Minute Journal is a simple way to focus on the good, become more mindful, and live with intention. Learn how you can apply the principles in your own life today.

Keep Reading

123: Why Every Blogger Needs to Own Their Brand with Phil Pallen

Alexa @ FBP
by Alexa @ FBP on Nov 7, 2017 in

Welcome to episode 123 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Pallen about refining your brand, strengthening your social media presence, and considering your audience’s needs.

While his title is Celebrity Brand Expert, Phil says that he’s in the business of crafting first impressions.

And that’s exactly what your brand is: a reader’s first impression of you and your business.

Phil knows exactly how important a solid understanding of your brand is for your blog, and he has helped dozens of people and businesses refine their brand, create goals, and spruce up their social profiles. He’ll give you ideas about how you can fine-tune your brand so that you’re noticed and remembered.

Keep Reading

121: How to Overcome Your Failures and Find Success with Emma Chapman

Alexa @ FBP
by Alexa @ FBP on Oct 24, 2017 in ,

Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path.

Blogging and business ownership wasn’t always one of Emma’s goals. In fact, right after college, she decided to move to Hollywood to start an acting career. When that career path didn’t work out, she didn’t give up; instead she changed her focus and worked to build a job she loves.

Now as Founder & CEO of A Beautiful Mess, Emma focuses on building brands, creating apps, writing books, and producing content. Learn how she shaped her career after starting in a place of uncertainty.

Keep Reading

120: How to Shape Your Own Career Destiny with Dorie Clark

Alexa @ FBP
by Alexa @ FBP on Oct 17, 2017 in

Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You.

Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of.

Dorie’s new book Entrepreneurial You is a “blueprint for professional independence.” In it, she talks about just how important it is to have a strong brand when you’re building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today.

Keep Reading

119: How an Accidental Entrepreneur went from $0 to $80,000 in Five Months with Brian Gardner

Alexa @ FBP
by Alexa @ FBP on Oct 10, 2017 in , ,

Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.

Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.

From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.

Keep Reading