Business Archives

075: How To Effectively Share Your Content on Social with Garrett Moon from CoSchedule

by Raquel on Nov 29, 2016 in Business, Tech

Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule.

When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it’s done (preferably for a long time after).

Keeping tabs on everything you need to do – including promoting it now, in a couple weeks, and around those holidays when it would make good shareable content – can be really tough. So, Garrett and his cofounder Justin created CoSchedule to make this process easier. Along the way, they discovered some unique insights into the world of social sharing.

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070: The Story Behind Two Successful (But Very Different) Online Businesses with Steve Chou

by Raquel on Oct 25, 2016 in Business, Monetization

Welcome to episode 70 of the Food Blogger Pro podcast! This week, Bjork chats with Steve Chou from MyWifeQuitHerJob.com about building two eCommerce businesses – one that sells physical products, and the other that sells digital products.

Steve’s wife Jennifer decided to quit her job in 2007, and within one year replaced her six-figure income with an eCommerce business selling physical products. Steve started blogging about how she did it and later quit his job – fully replacing his salary – with an eCommerce business selling digital products.

These two businesses had one thing in common: they were eCommerce businesses. Everything else, from the customer acquisition to the time it took to generate a decent income, varied widely. However, Steve and his wife have learned a lot over the last few years running their two eCommerce businesses, and today Steve is here to share some of his knowledge with us.

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068: How to Earn Income Off Your Side Hustle with Nick Loper from Side Hustle Nation

by Raquel on Oct 11, 2016 in Business, Monetization

Welcome to episode 68 of the Food Blogger Pro podcast! This week, Bjork chats with Nick Loper, founder of Side Hustle Nation, about making money with your projects on the side.

The majority of bloggers aren’t doing it full time. In fact, many bloggers fit blogging in between their hectic schedules that includes a full-time job, kids, and hobbies.

However, the dream of earning an income from blogging still persists, but many wonder if it’s possible to do when it’s just a side gig.

Nick Loper, founder of Side Hustle Nation, says it’s totally possible. He has successfully run a number of side hustles that contributed to his monthly income, all while having a full-time job. He’s been so successful at it, in fact, that he created his own full time job just showing people how to create an income from their own side hustles, and today he’s here to give us some tips.

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067: Scaling a Business by Building a Team with Amy Roskelley from Super Healthy Kids

by Raquel on Oct 4, 2016 in Business, Traffic

Welcome to episode 67 of the Food Blogger Pro podcast! In this episode, Bjork talks with Amy Roskelley from Super Healthy Kids about scaling her small business into a thriving brand by building a team.

So many bloggers dream of building a team to help them run their blog. However, it often gets put off in the name of waiting to find success. Unfortunately, putting off on growing a team can hamper your ability to find “success,” while choosing to grow your team can really propel your forward.

Amy from Super Healthy Kids plodded along quite well with her blog for many years before starting to build a team. However, after she joined a partnership with her now-co-owner Natalie, she found herself free to pursue more of the things that she was really good at. Each subsequent hire has allowed Amy to fine-tune her skillset in certain areas while letting others do the work she wasn’t as passionate about, but they were.

Since building a team, Super Healthy Kids has grown in amazing ways, and today Amy is here to tell us all about it.

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065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook

by Raquel on Sep 20, 2016 in Business, Food Bloggers, Monetization

Welcome to episode 65 of the Food Blogger Pro podcast! In this episode, Bjork talks with Michelle Tam from Nom Nom Paleo about building a brand across many channels.

If you’ve been blogging for a while, or even a short time, you might have found that it’s really difficult to establish your blog on a variety of different channels and mediums. There’s only so much you can do!

Some bloggers excel at it, though, despite the constraints of work, family, and life. Michelle Tam from Nom Nom Paleo is one such blogger. She’s managed to secure a brand presence not only on all the big social networks, but also in the form of her own iPhone app and her own cookbook. She’s a branding queen, and today she’s here to tell us all about it.

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064: Finding work you love with Dan Miller from 48 Days

by Raquel on Sep 13, 2016 in Business

Welcome to episode 64 of the Food Blogger Pro podcast! In this episode, Bjork interviews Dan Miller from 48 Days about finding work that you love through understanding yourself.

Most of us have been there before: working a job that just isn’t right for us. Maybe it doesn’t pay enough, or the passion isn’t there, or it doesn’t work with your lifestyle. Whatever the reason, being in this position is just lame.

At some point, you might have realized that you want to do something else – you saw a friend or a coworker or an internet role model find success, and you want to do what they did. You would love job!

The problem is that it can be really difficult to know if you actually will love that job. Dan Miller, author of 48 Days to the Work You Love, has seen this scenario play out many times. Through his books, speaking, and personal coaching, he’s mentored thousands of people to help them find the work they’ll love, and today he talks with Bjork about this common conundrum.

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063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents

by Raquel on Sep 6, 2016 in Business, Monetization

Welcome to episode 63 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeff Rose from Good Financial Cents about making sound decisions about your finances for your business and your personal life.

If you’re serious about this blogging stuff, you’ve may have already created a business for your blog – or at minimum, you’ve thought about it. However, registering as a business isn’t the only decision you need to make. Running a business means dealing with your money properly to secure for both your business and your personal financial future.

Jeff Rose is both a certified financial planner and a blogger, and he does both in support of his business. He’s made his living by helping others manage theirs, and his wealth of information will help you plan for a secure financial future.

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062: How To Launch a Membership Site with Mike Morrison from The Membership Guys

by Raquel on Aug 30, 2016 in Business

Welcome to episode 62 of the Food Blogger Pro podcast! In this episode, Bjork interviews Mike Morrison about launching and running a successful membership site.

While most food bloggers set their monetization sights on generating income through ads or sponsored content, there might be another good avenue to look toward.

Mike Morrison cofounded The Membership Guys, a website and podcast dedicated to helping people learn how to run successful membership sites. He has found that, when done properly, having a membership site can be a lucrative and reliable business. When membership sites are the last thing on the minds of most bloggers, it may very well be a fantastic way for you and your website to stand out in the crowd.

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059: 9 Ways to Avoid Blogger Burnout with Bjork & Lindsay Ostrom

by Raquel on Aug 9, 2016 in Business, Food Bloggers

Welcome to episode 59 of the Food Blogger Pro podcast! In this episode, Bjork and Lindsay talk about 9 ways to avoid blogger burnout.

It’s August and summer is in full swing. As happy as that generally makes us, summer can often be a difficult time for bloggers – it even has its own moniker, the summer slump. During the summer slump, traffic goes down, ad income falls, and worst of all, bloggers can get totally burned out.

Bjork and Lindsay are no strangers to burnout. They’ve both experienced it many times with their businesses. However, they’ve also been intentional about learning how to deal with burnout when it happens and what steps they can take in the future to keep it at bay. In this episode, Bjork and Lindsay share 9 tips (plus 1 bonus tip!) that you can use to avoid blogger burnout.

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058: 5 Tips for Overcoming the Resistance

by Raquel on Aug 2, 2016 in Business

Welcome to episode 58 of the Food Blogger Pro podcast! In this episode, Bjork goes solo and talks about overcoming “the resistance.”

One of the hardest things about doing a creative endeavor is simply doing it. Not getting distracted. Not doing other less important things. Not putting it off endlessly because the idea of actually doing it is scary.

This is called the Resistance. The Resistance is what keeps us from moving forward, from trying new things, and from making progress. And we all have it somewhere inside, and it usually shows up much more often then you would like to imagine. But once you are aware of the resistance and what it looks like, you’ll see it everywhere. In this episode, Bjork gives 5 tips that help you overcome the Resistance when it rears it’s ugly head.

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