The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

445: Zero-Based Dream Building for Content Creators with Bjork Ostrom

Emily @ FBP
by Emily @ FBP on Jan 23, 2024 in

Welcome to episode 445 of The Food Blogger Pro Podcast! This week on the podcast, we have a solo episode with Bjork!

In this solo episode, Bjork is chatting all about the concept of zero-based dream building. He discusses why you might want to try this strategy when thinking about growing your business and following your dreams, as well as how to go about zero-based dream building.

Bjork goes through a step-by-step process of zero-based dream building, which should help you as you’re thinking about setting goals for your business and for personal growth!

It’s a short but sweet, thought-provoking episode — the perfect listen as we head into 2024.

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444: Overcoming Fear, Judgment, Imposter Syndrome, and Perfection as an Entrepreneur with Sally Zimney

Emily @ FBP
by Emily @ FBP on Jan 16, 2024 in

Welcome to episode 444 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Zimney.

Have you ever felt a sense of fear, judgment, imposter syndrome, or a need for perfection as a food creator? Assuming this is a rhetorical question because… who hasn’t?! That’s why we asked Sally Zimney to join us on the podcast — she’s a professional speaker with a Master’s Degree in Persuasion (!!).

In this interview, Bjork and Sally talk about the power of speaking and why it’s so important as an entrepreneur. Sally explains how to overcome the mental barriers that might be holding you back from trying something new.

It’s a really inspiring and thought-provoking interview — we hope you enjoy it!

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443: Why David Lebovitz Switched from Blogging to Substack

Emily @ FBP
by Emily @ FBP on Jan 9, 2024 in

Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz.

David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business.

In this interview, Bjork and David chat about David’s recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter.

We are big fans of David (and his sense of humor!) and know you’ll love this episode.

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442: How Eric King Took easygayoven Full-Time by Diversifying His Income Streams

Emily @ FBP
by Emily @ FBP on Jan 2, 2024 in

Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven.

This podcast episode is chock-full of pearls of wisdom — there is really no other way to describe it! Eric has been running easygayoven full-time for just over two years, but you would think it had been much longer with all of the knowledge he has to share.

Eric shares about the beginning of his career in journalism and social media and how it influenced his strategy for easygayoven. He also explains how he took his site full-time by diversifying his income streams (and what he’d do differently).

Bjork and Eric also chat about brand partnerships, Substack, storytelling, and so much more in this wide-ranging interview. It’s just a joy to listen to!

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441: FBP Rewind — Blogging with a Full-Time Job – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway

Emily @ FBP
by Emily @ FBP on Dec 26, 2023 in

Welcome to episode 441 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Cree Carraway from Cooking With Bliss, which was part of our Blogging with a Full-Time Job series.

From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time.

In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life. It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy!

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440: FBP Rewind — Blogging with a Full-Time Job – Optimizing Your Time with David Crowley

Emily @ FBP
by Emily @ FBP on Dec 19, 2023 in

Welcome to episode 440 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with David Crowley from Cooking Chat, which was part of our Blogging with a Full-Time Job series.

In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives.

In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing so much on republishing old content recently, and what he’s looking forward to next with his blog.

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439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi

Emily @ FBP
by Emily @ FBP on Dec 12, 2023 in

Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi.

Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator!

Bjork and Joe also discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing.

This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don’t miss it!

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Tiny Bites: How Can Food Creators Succeed in a World with AI?

Emily @ FBP
by Emily @ FBP on Dec 7, 2023 in

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI.

It’s hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It’s easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI?

That’s why we’ve asked Jeff Coyle to join us on the podcast. He’s here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI.

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438: Balancing Lifestyle and Recipe Content with Remy Park from Veggiekins

Emily @ FBP
by Emily @ FBP on Dec 5, 2023 in

Welcome to episode 438 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Remy Park.

Remy’s journey to food blogging started as a means of overcoming her history of disordered eating and addiction by sharing a diary-like view into her favorite recipes and lifestyle. Many years later, her blog, Veggiekins, is now her full-time job.

Remy is a pro at balancing sharing lifestyle and recipe content on her various social media platforms and blog, and she explains more about her strategy for repurposing content in this interview. She also shares how she filters what she shares with her followers and how she handles negativity online.

Last but not least, Remy gives her advice for creating a uniform brand aesthetic in her photographs and on her site. It’s a wide-reaching and inspiring interview — grab your headphones!

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