Articles about Podcast

103: Answering Questions about Recipe Videos with the Pinch of Yum Team


by Alexa on Jun 19, 2017 in Podcast

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team.

Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos.

Spend five minutes on Facebook or Instagram, and I bet you’ll see at least one or two recipe videos in your feed.

Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media.

That’s exactly what Alana, Bjork, and Lindsay talk about today.

Today we’re sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A.

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102: Write More, Write Better, and Write Smarter with Gabriela Pereira


by Alexa on Jun 12, 2017 in Podcast

How to write with focus, read with purpose, and build your community with Gabriela Pereira.

Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing.

Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don’t actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.

She started DIY MFA to teach others how they can do exactly that.

By focusing on the work at hand, Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela’s strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one’s voice and writing style.

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101: What I Learned After Five Years of Income Reports with Bjork Ostrom


by Alexa on Jun 05, 2017 in Podcast

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom.

Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum.

The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog.

Spoiler alert: It is.

After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss.

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100: How FBP Listeners Have Used the Podcast to Grow Their Blogs and Businesses


by Alexa on May 29, 2017 in Podcast

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs

Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode!

There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees!

We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business.

We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes!

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099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss


by Alexa on May 22, 2017 in Podcast

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials you should be including on your blog

Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content.

If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand.

From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses.

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098: An Architect’s Journey to Becoming a Freelance Food Photographer with Ashley McLaughlin


by Alexa on May 15, 2017 in Podcast

How recipe creation is like architecture, how to improve your food photography, and how to become a full-time freelance food photographer

Welcome to episode 98 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley McLaughlin from Edible Perspective about becoming a full-time freelance food photographer.

Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting.

After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.

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097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom


by Alexa on May 08, 2017 in Podcast

How to make money from blogging, why you should divide your income into eggs, and how to fill your egg carton with Bjork Ostrom. |

Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple “eggs” in a carton of blogging income.

For a lot of us, “pro” blogging (i.e., making a full-time income from blogging) is the dream. In order to do that, however, income needs to be coming in from multiple channels.

Bjork likes to think of these “channels” as eggs in an egg carton; you need to fill your egg carton with different revenue streams in order to create a sustainable income from your blog. It’s really difficult to create a full-time blogging income from only one “egg,” so diversifying your egg carton can help you get there even sooner.

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096: How to Create the Perfect Recipe Post with Bjork Ostrom


by Alexa on May 01, 2017 in Podcast

What recipe plugins are, why you should be using one, and how to create the perfect search result with Bjork Ostrom. | The Food Blogger Pro Podcast

Welcome to episode 96 of the Food Blogger Pro podcast! This week, Bjork talks about recipe plugins and why you need them.

Regardless of where you are in your blogging journey (just starting out to full-time), chances are you’ve heard the words recipe plugin before. These plugins are incredibly important for food bloggers to be aware of because they not only make your recipes look beautiful, but they also help your blog communicate with search engines like Google and Pinterest.

There are so many elements to consider when choosing a recipe plugin for your blog, and it’s important to choose one that checks off “all of the SEO boxes.” So when Bjork noticed the recipe plugin Pinch of Yum was using wasn’t quite keeping up with the times, he decided it was time to build one in-house.

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095: How Embracing the Mess Propelled a Career with Jillian Tohber Leslie from MiloTree


by Raquel on Apr 25, 2017 in Podcast

How she started Catch My Party, what problem MiloTree solved for their business, and using popups on mobile.

Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess.

Last week, Bjork talked about 5 techniques you can use to keep gooing when you’re feeling overwhelmed with your blog. To go back and listen to that episode, click here.

Embrace The Mess

As with life, business isn’t always pretty. No matter how put-together someone’s business looks from the outside, you can bet your bottom dollar that they’ve had their own fair share of messy affairs to deal with in their business.

Jillian Tohber Leslie learned early in her career that the key to moving forward was embracing this messiness and using it to help propel her career and her businesses forward. She and her husband started Catch My Party, the largest party ideas site on the web, and went on to found MiloTree, a social and email growth popup that’s perfect for bloggers.

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094: How to Keep Going with Bjork Ostrom


by Raquel on Apr 18, 2017 in Podcast

How finding the right path for you can help you keep going with your blog.

Welcome to episode 94 of the Food Blogger Pro podcast! In this episode, Bjork talks about how to keep going when you're not sure you can continue.

Whether you’ve been blogging for a few months or a few years, you’ve no doubt had the thought at some point or another: How do I keep going?

Blogging can be tough. You might be fitting it in after your regular full-time job hours. You might be running your blog as a business with not enough hours in the day. You might be juggling it on the side while trying to raise a family. Whatever your situation, you’ve likely found out that blogging isn’t easy, and on some days it’s tough to imagine how you’ll keep it up.

Today, Bjork talks about some techniques that he and Lindsay have used in their businesses to help them get up in the morning and do The Work.

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093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill


by Raquel on Apr 11, 2017 in Podcast

How finding a niche can be freeing and how proper branding skyrocketed her traffic with Meggan Hill from Culinary Hill.

Welcome to episode 93 of the Food Blogger Pro podcast! In this episode, Bjork chats with Meggan Hill from Culinary Hill about how finding a niche transformed her business.

As an internet entrepreneur, it can be tempting to try to appeal to everyone. You don’t want to send potential traffic away from your website, right?

However, successful bloggers have said time and again that a big contributor to success is finding a specific audience and sharing only content that fits that audience perfectly. In other words, finding a niche.

Meggan Hill started her blog, Culinary Hill, with an aim of pleasing everyone. And… it didn’t work out so well. Her blog did okay, but she ended up feeling discouraged and gave it up for a while. A couple years ago, though, she decided it was time to make some changes and make this blogging thing work for her. With the help of a branding agency, she was able to find a niche, free up her creativity by sticking to that niche, and nearly triple her traffic in just one year. Today, she’s here to tell us all about it.

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092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea’s Messy Apron


by Raquel on Apr 04, 2017 in Podcast

The thing she did when starting her blog, where her first year income came from, and what she would do differently now.

Welcome to episode 92 of the Food Blogger Pro podcast! This week, Bjork talks with Chelsea Lords from Chelsea’s Messy Apron about making $40,000 in her first year of blogging.

Most bloggers start out with the long-term plan in mind: they probably won’t make much money in the first year or two, but it’ll pay off in the end. And while this path works for a lot of people (Bjork and Lindsay included!), other bloggers decide to do it a bit differently.

Chelsea Lords from Chelsea’s Messy Apron hit the ground running with her blog and ended up making $40,000 in just the first year. Today, she talks about the first steps she took on her path to success, how today is different than that first year, and what she would have done differently looking back.

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091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO


by Raquel on Mar 28, 2017 in Podcast

Should you delete old content, SEO in other languages, structured data for recipes, and repurposing old content with Joost de Valk from Yoast SEO.

Welcome to episode 91 of the Food Blogger Pro podcast! This week, Bjork interviews Joost de Valk, the founder of Yoast SEO, about optimizing SEO for your food blog.

SEO is something we bloggers hear a LOT about. It’s so important! But it can also be really confusing, even with the abundance of information out there.

Fortunately, there are tools such as the Yoast SEO plugin to help us navigate this often confusing landscape. Yoast SEO was founded by Joost de Valk and is one of the most popular WordPress plugins in use today. That’s… kind of a big deal. Joost met with Bjork for this interview to discuss a wide range of SEO topics, including why SEO matters for your recipes and how you can optimize it.

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090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell


by Raquel on Mar 21, 2017 in Podcast

Making money outside of your blog, quitting your job, and finding a service in demand with Brita Britnell.

Welcome to episode 90 of the Food Blogger Pro podcast! This week, Bjork chats with Brita Britnell about how she stepped off the beaten blogging path and found a new way to work for herself.

Most bloggers start on their blogging journey hoping to eventually work full-time for themselves on their blog. While this is definitely an admirable and achievable goal, some bloggers have found that this is not the only way.

Brita started making videos for her blog about a year ago and unexpectedly found that she absolutely loved it. She knew there was demand for bloggers to create video, but she also knew that most bloggers just didn’t have the time to learn a new skill. So, she started making videos for other bloggers and found the demand so great that she had to start a waitlist for clients. In just a few months she was able to leave her job and work for herself doing something that she loved. Today, she’s here to share her story.

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089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro


by Raquel on Mar 14, 2017 in Podcast

Our best advice for new (or experienced) bloggers, how to manage an affiliate program, and where you can find what to blog about in the coming month.

Welcome to episode 89 of the Food Blogger Pro podcast! This week, Bjork interviews FBP team members Alexa, Jasmine, and Raquel about what goes on behind the scenes, and what they’ve learned about blogging during their time as FBP employees.

Alright, alright. This episode is not really about building a plane. Not a real one, at least! But “building a plane” is an analogy we use nearing the end of the episode when we talk about the most important advice we would give to new (or experienced) bloggers. This advice is so important, in my humble opinion, that I’m wiling to give you a free pass and tell you to skip right to the end if you only have 5 minutes to listen.

If you’ve got more than 5 minutes, settle on in for a listen about how we run Food Blogger Pro behind the scenes, and how you can use the same tools, processes, and techniques as we do to take your blog to the next level.

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