Podcasts Archive

Finding Your Authentic Voice and Scaling Your Food Blog with Rachel Cunliffe

by Ann @ Food Blogger Pro on Dec 16, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 549 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Cunliffe of Cre8d Design.

This episode is packed with wisdom on thriving in the current food blogging landscape! Rachel Cunliffe, who tracks all the trends in her Best Served Hot newsletter, emphasizes that you absolutely have to stop chasing every trend out there and lean into your own style. Your authentic voice and that irreplaceable “human touch” are the only things guaranteed to truly connect with your audience, even as AI enters the mix. This is your number one priority for sustainable growth!

Beyond the content, Rachel reminds us that the basics still matter: website usability and good design are often neglected, but they are crucial for keeping users happy (and staying monetized). With the food blogging market constantly evolving, success requires striking a balance between a strong, unique voice and paying attention to new monetization opportunities!

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Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices

by Ann @ Food Blogger Pro on Dec 9, 2025 in Running an Online Business

Welcome to episode 548 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down with our very own Emily Walker to talk through the updates shared in our latest blogging newsletter.

In this episode, Bjork and Emily break down exactly how to navigate the “Big Three” AI tools (ChatGPT, Gemini, and Claude) and explain why building deep brand authority is your best defense in the changing search landscape. If you want to future-proof your business, doubling down on your niche expertise is no longer optional — it’s essential.

They’ll then shift gears to practical platform strategies, covering why Pinterest is suddenly obsessed with your site’s user experience and the specific metrics that actually drive YouTube growth. Whether you are planning your holiday marketing or just trying to streamline your workflow, this episode is packed with tips to help you adapt without sacrificing quality.

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Inside Crowded Kitchen’s Strategy for Growing to 2.4 Million Followers on Facebook

by Emily @ FBP on Dec 2, 2025 in Monetizing an Online Food Business

Welcome to episode 547 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lexi Harrison from Crowded Kitchen.

Lexi Harrison and her mom first started sharing food content on Instagram back in 2015 — and what began as a fun creative outlet has now turned into a thriving, multi-platform business with over 5 million followers across Facebook, Instagram, and TikTok.

In this episode, Lexi shares how they strategically grew their audience, refined their content approach, and learned to make social media work for their business. You’ll hear how they navigated major shifts in priorities, why they overhauled their content strategy, and what happened when they decided to take Facebook seriously.

If you’ve ever wondered how to build momentum on social media — or how to balance growth and monetization — you won’t want to miss this one!

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Surviving (and Thriving) in an AI-First Search World with Casey Markee

by Emily @ FBP on Nov 25, 2025 in Food Blog SEO

Welcome to episode 546 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from MediaWyse.

In this episode, we’re welcoming back Casey Markee from MediaWyse to talk about the evolving nature of search and traffic.

Casey shares his latest insights on AI Overviews, their impact on food bloggers, how SERPs are changing, and why great content still wins. Bjork and Casey also chat about whether you should block AI bots, the growing importance of community, and practical strategies for staying visible in an answer-engine-first world.

If you’ve been concerned about traffic drops, the future of food blogging, or how AI will reshape content discovery, this episode is a must-listen.

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The Creator’s Guide to Digital Rights and Copyrighting with Danielle Liss

by Ann @ Food Blogger Pro on Nov 18, 2025 in Running an Online Business

Welcome to episode 545 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss (one of our esteemed FBP experts!) of Liss Legal.

If you feel like you’re constantly fighting to protect your original work, you’re not wrong; content theft is getting sneakier, especially when you throw AI into the mix. In this episode, Bjork and Danielle of Liss Legal simplify how you can protect yourself. The key takeaway here is knowing that the DMCA (Digital Millennium Copyright Act) is your best friend. You’ll learn exactly how to use this powerful tool to shut down content thieves on major platforms, giving you back control over your hard work.

You’ll also hear Danielle share innovative strategies for monitoring your content without getting burnt out. We’re talking quick wins like using Google Alerts and reverse image searches, and even how you can leverage AI to spot stolen work faster. The goal here is balance: protect your hustle efficiently so you can get back to doing what you do best — creating amazing new content!

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Monique Volz On Reinventing Ambitious Kitchen Over 14 Years

by Emily @ FBP on Nov 11, 2025 in Food Blogger Stories, Running an Online Business

Welcome to episode 544 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Monique Volz from Ambitious Kitchen.

Monique launched Ambitious Kitchen in 2011 as a passion project and now it has grown into her full-time business (with several employees) and a New York Times bestselling cookbook (and another cookbook on the way). In this interview, Monique shares how she has adapted to all of the changes in the food creator landscape over the last 14 years, how her priorities and definition of success have changed, and the different “eras” of her business.

Due in part to an incredible season of growth during the pandemic, by 2022, Monique was burned-out. The pressure of keeping up with constant content demands — especially in the age of TikTok and Reels — prompted her to take a step back and refocus. She shifted away from the pursuit of virality, re-centered her creative goals, and leaned into the process of writing her first cookbook. In recent years, Monique has downsized her team so that she can focus on creating content (as opposed to managing a team) and returned to what she loves most: creating from a place of joy.

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Food Blogging News Roundtable: Black Friday Strategies, New Raptive Requirements, and a Guide to GEO for 2026

by Ann @ Food Blogger Pro on Nov 4, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 543 of The Food Blogger Pro Podcast! This week on the podcast, we’re bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter!

In this episode, Bjork Ostrom and Emily Walker discuss the latest articles from the Food Blogger Pro blogging newsletter. They talk about where digital marketing is headed and how to make sure your brand doesn’t get left behind. Spoiler alert: If you’re only focused on Google, you’re missing out! Bjork and Emily break down the reality that users under 45 are looking for answers across an average of five different platforms (yes, we’re talking TikTok, Reddit, and all the rest). We delve into the exposure effect, which is a fancy way of saying that the more consistently people see you in different places, the more they trust you.

Tune in to learn why adapting your content (aka not just copying and pasting) to fit all of those channels is your biggest opportunity right now for brand discovery and building genuine credibility with your audience!

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Scaling a Team and Reaching 2 Million Monthly Pageviews with Isabel Orozco-Moore from Isabel Eats

by Emily @ FBP on Oct 28, 2025 in Running an Online Business

Welcome to episode 542 of The Food Blogger Pro Podcast!

In this episode, we’re welcoming back Isabel Orozco-Moore from Isabel Eats, who first joined us on the podcast back in 2019 after she had narrowed her niche to Mexican recipes. Since then, she’s grown her blog from 650,000 to over 2 million monthly pageviews and grown her team to 3 full-time employees (including her husband!) and several contractors. Isabel shares how she’s built a sustainable business by focusing on slow, intentional growth, smart hiring, and maintaining joy in her work.

Bjork and Isabel chat about how she avoids the comparison trap, what it’s like working with her husband, and how she uses tools like Airtable to stay organized while managing a growing team. Isabel also gives us a peek into her upcoming cookbook project (coming spring 2027!) and shares what it really takes to scale a business while still loving what you do.

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Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive

by Ann @ Food Blogger Pro on Oct 21, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 541 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Trey Griffin from Raptive. This is the second episode of Can’t Be Automated: A Raptive Series on Scaling, Standing Out, and Staying Human.

In this episode, Bjork and Trey Griffin get real about AI, which is here to be your new workhorse, not your competition. They dive into how tools like Custom GPTs can give you a massive efficiency boost, helping you move past the grunt work of brainstorming and drafting so you can focus on creative risks and developing better ideas. By letting AI handle the routine tasks, you’re freeing up your most valuable resource (your time!!!) to strategize and stay ahead of a rapidly changing content landscape.

The biggest factor that will keep you relevant? Your human touch. Since AI can create a mountain of content, your unique personal branding and authentic storytelling is now more crucial than ever. They’ll talk about why the creators who build genuine connections and layer their own personality into their work are the ones who will stand out in a saturated market. This episode provides the blueprint for leveraging AI for speed while ensuring your core content remains something only you can create.

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Authenticity, AI, and Audience Connection with Stephanie Woodin from Raptive

by Emily @ FBP on Oct 14, 2025 in Running an Online Business

Welcome to episode 540 of The Food Blogger Pro Podcast! This is the first episode of Can’t Be Automated: A Raptive Series on Scaling, Standing Out, and Staying Human. To kick-off the series, Bjork interviews Stephanie Woodin from Raptive.

This week, we’re joined by Stephanie Woodin to pull back the curtain on her brand-new podcast with Raptive, Ctrl+Alt+Ask, and dive into the fast-changing world of the creator economy.

Stephanie has spent years working with top creators at Raptive, and now, as the host of Ctrl+Alt+Ask, she’s taking calls from creators to talk about everything from burnout and branding to revenue strategies, AI, SEO, and more. She’s the perfect person to chat with Bjork about the unique challenges creators face today.

In this episode, Bjork and Stephanie unpack what it takes to thrive as a content creator in a crowded space, how AI is reshaping the industry, and practical ways to grow and connect with your audience.

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