Podcasts Archive

Scaling a Team and Reaching 2 Million Monthly Pageviews with Isabel Orozco-Moore from Isabel Eats

by Emily @ FBP on Oct 28, 2025 in Running an Online Business

Welcome to episode 542 of The Food Blogger Pro Podcast!

In this episode, we’re welcoming back Isabel Orozco-Moore from Isabel Eats, who first joined us on the podcast back in 2019 after she had narrowed her niche to Mexican recipes. Since then, she’s grown her blog from 650,000 to over 2 million monthly pageviews and grown her team to 3 full-time employees (including her husband!) and several contractors. Isabel shares how she’s built a sustainable business by focusing on slow, intentional growth, smart hiring, and maintaining joy in her work.

Bjork and Isabel chat about how she avoids the comparison trap, what it’s like working with her husband, and how she uses tools like Airtable to stay organized while managing a growing team. Isabel also gives us a peek into her upcoming cookbook project (coming spring 2027!) and shares what it really takes to scale a business while still loving what you do.

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Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive

by Ann @ Food Blogger Pro on Oct 21, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 541 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Trey Griffin from Raptive. This is the second episode of Can’t Be Automated: A Raptive Series on Scaling, Standing Out, and Staying Human.

In this episode, Bjork and Trey Griffin get real about AI, which is here to be your new workhorse, not your competition. They dive into how tools like Custom GPTs can give you a massive efficiency boost, helping you move past the grunt work of brainstorming and drafting so you can focus on creative risks and developing better ideas. By letting AI handle the routine tasks, you’re freeing up your most valuable resource (your time!!!) to strategize and stay ahead of a rapidly changing content landscape.

The biggest factor that will keep you relevant? Your human touch. Since AI can create a mountain of content, your unique personal branding and authentic storytelling is now more crucial than ever. They’ll talk about why the creators who build genuine connections and layer their own personality into their work are the ones who will stand out in a saturated market. This episode provides the blueprint for leveraging AI for speed while ensuring your core content remains something only you can create.

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Authenticity, AI, and Audience Connection with Stephanie Woodin from Raptive

by Emily @ FBP on Oct 14, 2025 in Running an Online Business

Welcome to episode 540 of The Food Blogger Pro Podcast! This is the first episode of Can’t Be Automated: A Raptive Series on Scaling, Standing Out, and Staying Human. To kick-off the series, Bjork interviews Stephanie Woodin from Raptive.

This week, we’re joined by Stephanie Woodin to pull back the curtain on her brand-new podcast with Raptive, Ctrl+Alt+Ask, and dive into the fast-changing world of the creator economy.

Stephanie has spent years working with top creators at Raptive, and now, as the host of Ctrl+Alt+Ask, she’s taking calls from creators to talk about everything from burnout and branding to revenue strategies, AI, SEO, and more. She’s the perfect person to chat with Bjork about the unique challenges creators face today.

In this episode, Bjork and Stephanie unpack what it takes to thrive as a content creator in a crowded space, how AI is reshaping the industry, and practical ways to grow and connect with your audience.

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The Journey to $100k as a Content Creator with Johnny Brunet

by Ann @ Food Blogger Pro on Oct 7, 2025 in Monetizing an Online Food Business

Welcome to episode 539 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Johnny Brunet.

Johnny Brunet’s story is proof that a pandemic pivot can lead to major success! He went from stand-up comedy to mastering the Blackstone griddle, finding his sweet spot by creating content specifically for beginner cooks. He shares the secret sauce of his content empire: how he strategically focused on one niche tool to stand out and why targeting the starting-out crowd was the perfect gap in the market for massive growth.

Beyond the cooking, Johnny gets real about the business, breaking down his successful revenue mix of YouTube AdSense, eBooks, and affiliate marketing. You’ll get his best advice on keeping your sales funnel incredibly simple and the importance of smart content marketing to drive product sales. This episode will give you the blueprint for turning a niche idea into a full-time income without spreading yourself thin.

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How Jessica Robinson Built a Profitable Food Brand Without SEO

by Emily @ FBP on Sep 30, 2025 in Building Traffic and Growing Your Audience, Monetizing an Online Food Business

Welcome to episode 538 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Robinson from A Farmgirl’s Kitchen.

From publishing her first two cookbooks to launching her site, Jessica walks us through the early days of her journey as a food creator and the strategies she used to help her gain momentum — fast! She talks about why she chose to focus on Pinterest and Facebook instead of traditional SEO and how those choices paid off, allowing her to monetize her business within just a few months.

Jessica shares her tips for growing her audience on social media, monetizing through the Facebook Content Monetization program and Amazon affiliate links, and how her short-form videos not only drive traffic but also boost her SEO. With over 430k followers on Facebook and a rapidly expanding presence across platforms, Jessica emphasizes the importance of diversifying income streams and traffic sources and connecting with her audience through relatable, authentic content and storytelling.

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Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand

by Ann @ Food Blogger Pro on Sep 23, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 537 of The Food Blogger Pro Podcast! This week on the podcast, we’re bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter!

In our latest episode, we sat down with Bjork Ostrom and Emily Walker to talk about the future of food blogging. The main takeaway? Don’t let AI steal your thunder! We dive into why your personal stories and unique perspective are more crucial than ever to standing out. We also cover why building an email list is your most valuable asset (stop us if you’ve heard this before!) — it’s the one place you can directly connect with your audience.

So if you’re looking to create content that feels genuine and builds a real community, this episode is a must-listen. Bjork and Emily share tips for creating high-quality content that not only ranks with search engines but also earns the trust of your readers.

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The Journey to Reaching 30 Million Views a Month with Jeanine Donofrio of Love & Lemons

by Emily @ FBP on Sep 16, 2025 in Food Blogger Stories

Welcome to episode 536 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeanine Donofrio from Love & Lemons.

In this episode, Bjork chats with Jeanine Donofrio, the creator of the massively popular vegetarian food blog Love & Lemons, which now receives over 30 million monthly pageviews (!!!). Jeanine shares the story behind her blog’s evolution — from a personal creative outlet that she started in 2011 to a thriving business with multiple employees.

Bjork and Jeanine also talk about how Jeanine balances creativity with content strategy, manages the pressure of staying consistent, and how she navigates seasons of burnout.

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Branding, Blogging, and Q4: How to Stand Out Online with Madison Wetherill

by Emily @ FBP on Sep 9, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad.

In this conversation, Madison discusses the importance of personal branding and website optimization for food bloggers, especially as they prepare for the critical Q4 season. She emphasizes the need for food creators to carefully define their niche and audience, effectively communicate their brand message, and integrate your brand into your site.

Madison also shares strategies for standing out in a saturated market and the significance of calls to action on websites. The discussion highlights the evolving landscape of content creation and the need for bloggers to adapt to stay relevant and connect with their audience.

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From Pandemic Hobby to Full-Time Hustle with Danny Dobrzenski

by Ann @ Food Blogger Pro on Sep 2, 2025 in Food Blogger Stories

Welcome to episode 534 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danny Dobrzenski from Cooking in the Yard.

In this week’s episode, Bjork interviews Danny Dobrzenski, a food creator who turned a pandemic hobby into a full-time content career. After getting laid off in April 2020, Danny took a leap of faith and leaned into sharing his cooking journey online. With some serious hustle and smart use of platforms like Instagram and Facebook (particularly Facebook!), he built an engaged audience and started landing brand deals that helped turn his passion into a paycheck.

Danny also reveals what it really takes to grow as a creator, from staying consistent with content to learning how to navigate ever-changing social media algorithms. He discusses how delegating and “buying back time” helped him scale and why building a strong creator community is at the heart of everything he does. Now, he’s launching a new project to help other creators do the same: monetize their content and grow with intention!

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Building a Creative Life Beyond the Metrics with Sabrina Loyer

by Emily @ FBP on Aug 26, 2025 in Food Blogger Stories

Welcome to episode 533 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sabrina Loyer.

In this episode, we’re chatting with Sabrina Loyer about what it really means to be successful as a content creator. Sabrina built a thriving business around helping others go viral, but she also experienced the anxiety, burnout, and pressure that can come with chasing metrics. She shares her journey of moving beyond the comparison trap, creating without boundaries, and learning to view social media as a tool rather than the end goal.

Sabrina and Bjork also discuss the two powerful tools that have transformed her creative process (and life!) and Sabrina’s practical advice for simplifying content creation and using tools like ChatGPT effectively — all while staying grounded and joyful in your work. Whether you’re a seasoned creator or just starting out, this episode will help you reconnect with your creativity, quiet your inner critic, and redefine success on your own terms.

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