249: Team Check-In – Redesigning a Membership Site, Fulfilling a Need in the Market, and Step-by-Step Recipe Videos

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An image of the Food Blogger Pro team and the title of the 249th episode on the Food Blogger Pro Podcast, 'Team Check-In.'

Welcome to episode 249 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about some of the new and exciting projects they’re working on.

Last week on the podcast, Bjork chatted with Lindsay Ostrom about how Pinch of Yum is coping with this season. To go back and listen to that episode, click here.

Team Check-In 

Today’s episode is a little different from some of our more recent episodes. In fact, it’s kind of like a piece of content that we publish at the beginning of each month for our Food Blogger Pro members called a “Happening Now” video.

In these videos, the team talks through some of the specific things they’re working on at the moment. We’ll talk about a new tool we’re using, a new process we’re implementing, new projects we’re working on, or just a new insight we’re excited to share.

These videos are just a good reminder for us to check-in with the community and chat about what’s working and what’s not during that specific time, and it’s a great way for our members to be totally in-the-loop with what we’re up to.

So today, we’re giving you a sneak peak of what a Happening Now video may sound like. We talk about the Food Blogger Pro redesign, a new tool we’re building, and an update to one of the plugins we built, so we hope you enjoy this little sneak peek behind-the-scenes!

A quote from Alexa Peduzzi’s appearance on the Food Blogger Pro podcast that says, 'We didn't change a ton with this redesign, but what we have done does make a difference.'

In this episode, you’ll learn:

  • Our rationale behind the Food Blogger Pro redesign
  • What you might want to consider if you’re thinking about a site redesign
  • What Clariti is and how to get involved
  • What’s new with the newest Tasty Recipes update

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

A look at the brand new lesson area on Food Blogger Pro! ✨

Transcript (click to expand):

Alexa Peduzzi: Hello wonderful listener, you are listening to the Food Blogger Pro podcast. I’m Alexa, and I’m the general manager of Food Blogger Pro, and I’m coming to you from a sunny and delightfully crisp day here in Pittsburgh, Pennsylvania. We are just so happy that you have decided to tune into the podcast this week. Today’s episode is actually a little bit different from some of our more recent episodes, and in fact, it’s kind of a piece of content that we actually published at the beginning of each month for our Food Blogger Pro members called A Happening Now. In these videos, people from the team, whether that be the Food Blogger Pro team or the teams from one of our other brands, like Pinch of Yum, WP Tasty, or Nutrifox, they talk about what’s, for lack of a better term, happening now. We’ll talk about a new tool we’re using or a new process we’re implementing, maybe some new projects we’re working on, or maybe it’s just a new insight we’re excited to share with our members.

Alexa Peduzzi: So, like I mentioned, we publish those every month and they’re just a good reminder for us to check in with the community and chat about what’s working, and what’s not, during that specific time. And it’s just a great way for our members to be totally in the loop with what we’re up to. So today we’re actually giving you a sneak peek of what a Happening Now video may sound like, I’ll talk about an exciting update we made just last week to Food Blogger Pro. Bjork then talks about a new project he’s been working on. And then Bjork interviews Katie, who’s actually the general manager of our sister brand for WordPress plugins, WP Tasty, about an update that’s now live with our recipe plugin, Tasty Recipes. So this is going to be a pretty cool episode. So sit tight and enjoy this little sneak peek behind the scenes.

Alexa Peduzzi: Okay, me again. So let’s talk about this update to Food Blogger Pro. So for those who don’t know, Food Blogger Pro, that is, if you go to foodbloggerpro.com is our membership site for food bloggers. So if you’re a food blogger and you become a member, you instantly get access to a community forum, instructional videos, deals on blogging tools, these Happening Now videos and monthly live Q and A’s and more. And just last week actually we launched a redesigned Food Blogger Pro website complete with a few new features that we’re excited to tell you about today.

Alexa Peduzzi: So why a redesign? Well we haven’t redesigned the site in quite a while and by a while I mean at least in five years, maybe even more. And Food Blogger Pro has just had three designs I’m pretty sure including this one since it start back in 2013 but our brand has evolved in these past few years so our design needed to with it. And this redesign is also just a really great way for us to reinvest back into the business and make it more useful and more valuable for our members, which is always our number one concern.

Alexa Peduzzi: So in addition to some color and font and minimal design changes, we actually made a few functionality changes that really kind of exemplify that more useful and valuable goal we always have most notably with our courses. So you may not know this, but I was actually a Food Blogger Pro member before I joined the team four years ago this month and I joined for our courses or for our videos. I wanted someone showing me how to take awesome food photos, how to set up my blog and how to use the best plugins. And this area has always been a favorite for our members too. But we’ve gotten some feedback about it in the past.

Alexa Peduzzi: Before this redesign each page just had a big lesson video, a full transcript beneath some resources and a button to the next video in the course. But as we all know, food bloggers are busy, we’re always multitasking. So some of our members wondered if there was an easier and quicker way that they could get through our content. So now with the redesign website, members can see every lesson in the course as they’re watching a video on the right side of the screen so they know what’s coming up and how many more videos there aren’t in the course. They can enable autoplay so lessons can easily flow from one to the other, allowing members to do laundry or do dishes or shoot a recipe as well as learn from Food Blogger Pro at the same time and autoplay also autocompletes lessons and automatically keeps track of your progress in our course tracker.

Alexa Peduzzi: You can actually see a sneak peek of this new course page @foodbloggerpro.com/249 that’s the URL for the show notes for this episode, but with this redesign we didn’t change a ton, but what we have changed really does make a difference and I think that’s an important point. If you’re looking to redesign your site, it doesn’t need to look drastically different and have a million different new features, but the changes you make should have a positive impact in a big difference for your users or readers. Of course, this redesign is live right now, it feels so good for it to be live, we’re so excited. So members, you can go check out what’s new right now. I definitely recommend playing around with our new course and lesson pages, it is so awesome, it’s so cool to see. And if you’re not already a member you can still check out our new public facing pages @foodbloggerpro.com so that’s all about the redesign. We hope you love it. We would love any feedback, if you have it, you can send it to me personally, [email protected] But next we’re going to talk to Bjork, he has an exciting update about a new project he’s been working on. You guys got a little bit of a sneak peek if you have been a podcast episode listener for a while now, but he has an update right now and he’s going to share it with you today.

Bjork Ostrom: Hello, hello, hello friends. I hope you’re doing well wherever you are right now because it is such a unique time in the world and I feel like it needs to be acknowledged anytime that we are checking in that it is just such a unique time and also hope that you are doing well in whatever this season may bring for you and your family and the norms that you once had and the new norms that you’re starting to form. I know that is true for us. We’re starting to figure out these new norms, but continuing to move forward and figuring out how bit by bit, little by little we can continue to push projects forward and that’s actually one of the things that I’m going to be talking about today in my little section here of today’s podcast.

Bjork Ostrom: I’m going to be talking about one of the projects that we’ve been working on. I mentioned it a few months back on a podcast episode. I don’t think I mentioned it by name, but we officially have a name for it now. But before I reveal what that is, I’m going to talk a little bit about how we approach new endeavors like this. And the reason that I’m going to talk about that is because I hope that it informs some of the projects, whether for internally for your blog or maybe something new that you’re working on and how you approach those.

Bjork Ostrom: So through the years we’ve launched a lot of different things. Some have had success and some haven’t. A few that you may be familiar with. Food Blogger Pro is one of them that came out of a Pinch of Yum and we were publishing content to Pinch of Yum about blogging. And we started to see that there’s a recurring pattern of other people who are doing similar things and a need for education and a community around that.

Bjork Ostrom: So we launched Food Blogger Pro back in 2013 we started working on it in 2012 launched it in 2013 as a place for us to have conversations and to teach and to also learn all about building a food and recipe business online. After that, we started to realize, “Hey, there’s a lot of people working on these sites and they’re wanting to include some contextual nutrition information around what they’re doing, ourselves included.” And it was really hard to go through the process of calculating that. You had to go in and choose drop-downs. If you were going to use the tools, you’d have to select 0–30. If it was two eggs, so you’d select two and then you’d have to search for eggs and you’d have to do that ingredient by ingredient in order to get nutrition information for a recipe. If you had a bunch of ingredients, it would take a really long time. So we started to brainstorm and think about, “Is there a way that we can build a tool that does this easier? That makes it quicker.” So we created Nutrifox out of that.

Bjork Ostrom: And then eventually what started happening is we started to work on our own plugin. So for those of you who use WordPress, you know that WordPress, one of the common things that you’ll do in WordPress is add a plugin. And plugins for those who aren’t familiar with WordPress, I kind of describe it as after market parts for a WordPress site. So if you have a car and you want to install rims or a muffler, not that people are installing after market mufflers or rims much these days. Maybe people are, and just not in my friend group that people are doing that.

Bjork Ostrom: But that that idea of you have a stocked car, a default car that you buy and then you add these aftermarket parts. That’s what plugins are for WordPress as many of you know we are creating a lot of those after market parts for Pinch of Yum, a recipe plugin, we started to figure out different things we wanted to do for Pinterest to optimize for traffic from Pinterest so we created Tasty Recipes. We realized there was a need for certain ways to internally link. So we created Tasty Links and made it easier to build in affiliate links and affiliate content. So that’s what Tasty Links is all about. So WP Tasty really came out of our need to create our own plugins and then realizing that other people could use those as well.

Bjork Ostrom: And we’re continuing and in want to continue to do that. We want to keep our ear to the ground to listen to what the shifts in the market are or even reflect internally to say, “What are the things that we need and is there potential for other people to also need this?” And the reason that I kind of do that quick recap of the businesses that we’ve created and I left out the businesses that we worked on that didn’t end up happening because there’s a long list of those. But I feel like it’s important to acknowledge that all of these aren’t successful. There’s a really good chance that we create things that we realize aren’t our vision of what we wanted them to be or that the market didn’t actually need them. So know that those exist for us as well.

Bjork Ostrom: But the list would be too long to recap that. But we do have these tools that we’ve built that we’ve realized, “Hey, other people need these, we need these, we’re going to use them internally and other people could use them as well.” And we’ve been thinking a lot about that as it relates to a tool to organize and understand and optimize the content on your website.

Bjork Ostrom: And so we’ve been working, there’s, there’s two people here in Minnesota, there’s UI, UX designer that have been working with and then also a developer. We’ve been working on a tool that we’re calling Clariti and it’s Clariti with an I not a Y at the end because there’s about a $990,000 difference in the domain names if it included an I versus just a Y. And Clariti for us is the tool that we were working on to help us organize, understand and optimize our WordPress content. And we’re going to first on Pinch of Yum. But the great thing is we can also do that for Food Blogger Pro and for WP Tasty. So we’ve been working on this tool and more than anything it’s in the really, really early stages. So it’s a basic tool but it’s starting to come to life and it’s starting to offer and give us insight and feedback on ways that we can be improving our content.

Bjork Ostrom: Right now it’s really just a sorting and organization tool, but we would love to expand and build on that. And the reason for that, the premise for it is that we are moving into a time where publishers are thinking about their content not just as new content that they need to publish and do keyword research against and try and rank for a new piece of content. But you’ve heard us talk a lot about making sure that you are treating your old content really well and understanding that. And I think that for a lot of us, we don’t have a good understanding of what our old content looks like. So Clariti is a way to get clarity on what that old content looks like, to get an idea of how you can craft that old content and what you should be focusing on and how those improvements are made over time.

Bjork Ostrom: Now for those of you who will start to use this early version, it’ll be the basic version, but the reason is we didn’t want to get too far down the line without starting to talk to other people and to get feedback. The idea is customer development. So like, “What does the customer that’s going to be using this actually need and want?” Now we have a little bit of unique scenario where we will be a customer of Clariti and so our own thoughts and ideas will shape that a little bit. But we will be one out of hopefully thousands of people that will be using Clariti and our insights aren’t necessarily more important than other people. So we want to get to the point where we’re starting to get ideas and feedback from other people who are using it.

Bjork Ostrom: Now, I mentioned this a few months ago on the podcast and some people wrote in and said they would be interested in being early users and for those of you who did know that you are on the list. I actually have a little folder in my Gmail that is sort ordered for people who have followed up and said that they’re interested. So I will be following up with those people first and foremost. But if you are interested in being a user of Clariti, we would love to hear from you. You can drop me an email [email protected] and you can just say, “I’m interested.” I will tag that email and then as we start to get to the point where we can start to invite other people to use this, I’ll slowly but surely start to reach out to those people and it’ll probably be almost like a consultation, both you consulting me and me consulting you on how you can use the tool. And the hope is that we can start to learn about your ideas that you might have and we can also teach you some of the ideas that we have in terms of how we’re approaching this and using it to improve our content over a long period of time and to look not just at new but also old content and how we can approach that.

Bjork Ostrom: So the point of this little section for me is kind of two fold. It’s to give you an update on Clariti, what it is, how it works in what our mindset is with it. And number two, hopefully it provides a little inspiration for you around ways that you can continue to think through what other people might need. And you’re probably not going to be building a software tool for publishers, but there’s a really good chance that you will be building something for a customer, for your audience, for your readers, whoever it might be. And the goal is to understand what it is that they need. And that’s always been what we’ve tried to do. And with Clariti, it’s going to be the same thing. We’re going to try and understand what people need and do our best job to deliver something that helps them with that need.

Bjork Ostrom: So as you think about building your business, think about the things that you can be doing. It’s not just about publishing posts is not just about traffic, it’s about understanding what people need and how you can create something, whether that be a product or content that helps them solve that need. So this is a shorter little solo section for me, but that’s the update on Clariti, some of the things that we’ve been working on. And I’m excited to start to have some of those conversations with you who might be interested in this. And again, if you are, you can just drop me an email, [email protected] say, “I’m interested.”

Bjork Ostrom: If you go to Clariti, again, Clariti with an I, it ends with an I, not a Y. You won’t see anything unless you’re listening to this podcast a little bit later. We’re actually working on what we call the marketing pages for that this week, which means that, the homepage, the signup page, things like that. We’ll have a waiting list in the early stages because we won’t be at the point where we can have a lot of people come in and start to use it, but little by little we’ll start to trickle that out and we’ll start by emails and then eventually we’ll switch that over to an official waiting list.

Bjork Ostrom: So that’s the update. Again, hope you’re doing well wherever you are and in this unique season, I hope that you can find unique ways to be appreciative of small things despite the reality of this being a really difficult time. So we appreciate you, we appreciate this audience and are grateful that we can show up and do this every single day. Thanks

Bjork Ostrom: Katie. Welcome to the podcast.

Katie Koteen Hi, thanks for having me today.

Bjork Ostrom: Yeah. On a scale of one to 10 how excited are you to have your audio voice recorded and for ever published to the internet, never to be changed again?

Katie Koteen Probably a two.

Bjork Ostrom: Oh, that’s one of the small print things that maybe you didn’t catch when you’re brought on board is really small at the bottom. We said we will occasionally be bringing you on to the podcast, recording your voice, doing it in one take, publishing it to the internet and thousands of people will be able to listen to it. So sorry if you missed that, but here we are.

Bjork Ostrom: Katie, thanks for being on the podcast. Thanks for talking a little bit about some of the stuff that you’ve been up to at WP Tasty and specifically with Tasty Recipes. A long time ago on the podcast we did this thing called a tasty tip and it was technically sponsored by WP Tasty. We kind of moved away from that, but this is kind of a version of that where we are going to do a short little snippet and talk about some of the things that are important for people to know that are happening in the food publishing world in general, but also as it relates to Tasty Recipes and you are really close to everything that’s happening there because you are the general manager for WP Tasty. So a lot of WP Tasty users have maybe connected with you or a senior read a blog post, know that you are working on that project but for those who aren’t familiar, can you give a quick recap and overview of what it is that you do with your position and some of the things that you work on at WP Tasty?

Katie Koteen Yeah, absolutely. So I’m kind of on a day to day, a lot of what I do is help out the support team and help out with any of the kind of trickier situations or problems that come up with support in addition to Ann and Amber, which are the two most, the absolute frontline of the support team. In addition to that, I kind of do a lot of planning and product feature releases and do a lot of Googling and researching and figuring out what improvements need to be made to the WP Tasty products.

Bjork Ostrom: Yeah, for sure. And one of those, a really big one that we released recently pushed out was for Tasty Recipes. So if you have a food blog, this is the recipe plugin that we use on Pinch of Yum. A lot of other food bloggers use this and a lot of bloggers you’ve probably heard of. If you go to wptasty.com/tastyrecipes, you can see some of those people, read some of the testimonials, there’s some great testimonials that we have.

Bjork Ostrom: I’ll do as little as I can and also as much as I can to continually shamelessly plug Tasty Recipes and WP Tasty and all the good work that you guys do. But one of the things that we want to talk about today is the release, the version number 2.6.0 for Tasty Recipes because it has a really important feature that we’ve been talking about a little bit on the podcast. We mentioned it with Brita in the podcast episode that we did with her about repurposing video. We’ve talked about kind of, if you listen really closely to the podcasts, you’ve heard us mention it as something that we’re experimenting with Pinch of Yum, but it’s these step-by-step videos that we’re starting to do. You can see some examples. We’ll link to it in the show notes if you haven’t seen other people do that or Pinch of Yum do that.

Bjork Ostrom: But Katie, can you talk about essentially what this is, if you were to explain… It’s hard on a podcast because we’re just talking and trying to describe something that is created to be visual, but talk people through what a step-by-step video or also part of this release is images. So step-by-step video or images, how that works within a recipe card, what it looks like and maybe why it’s valuable.

Katie Koteen Yeah, absolutely. So late last year the Pinch of Yum team had this idea, especially Lindsay was really kind of the mastermind behind this, but she wanted to start adding some additional instructional pieces to the recipes and we started experimenting with different ways to add these videos and for the first couple of months they were card coded into the blog post and it was kind of tedious and we experimented with different video platforms, Vimeo, YouTube. So we really kind of used that experience to kind of iron out a lot of the wrinkles and kind of landed on adding these videos right into the recipe cards. So that as you read each step, you had also the visual video snippet piece to go along with each step within the recipe card. So yeah.

Bjork Ostrom: Yeah. And one of the things that is great about that, I love to geek out on this concept and think about the evolution of the web. And if we scroll way back, it was literally like text and hyperlinks, we just call them links now, but that’s what the web was. It was like a bunch of text and then it was links to other texts and then eventually the internet got fast enough and there’s the capability to start adding images. And this was like, “Oh great. Not only can we have text but we can have images and now video becoming more prevalent.” So it’s like, “Oh, you can do a YouTube embed, you can do a Vimeo embed. You can explain things a little bit further.”

Bjork Ostrom: And now there’s this kind of a micro-evolution. And you’ve been able to do this for a long time, but you’re now seeing it a little bit more, what is it called when you… This is me showing my lack of knowledge as it relates to anything recipe related when talking about technology. Oh deconstruct. It’s like deconstructed video.

Katie Koteen Absolutely.

Bjork Ostrom: It’s like you’re doing a deconstructing a sauce. It’s like deconstructing video. And Brita talks about this in her episode like, “How do you repurpose video?” So this micro-evolution of, it’s not just one video but it’s step-by-step videos. So as people are going through, they can see like, “Okay, at this specific step, this is what it looks like to…” If it’s the vegetarian chili recipe like, “This is what it looks like to add this certain ingredient at this point or to mix it in or to fold it in.” Or whatever it would might be. And so you can kind of break those little pieces out. One of the things that is interesting about that, and you said it’s different than a video that you click and play, so it’s not like somebody is hovering over it and they’re clicking the play button. Can you talk at a high level about how that works? Even within the backend of Tasty Recipes, how do you go about uploading a video that’s actually just a single step in the process? What does that look like?

Katie Koteen Yeah, this is a really different video experience and probably what a lot of bloggers are used to producing. So these are very short clips, I think typically around 30 seconds. And basically they’re super easy to edit because there’s typically no music, no copy, no nothing, it’s just little shots of these video segments. So for us, we upload them all to Vimeo because it’s a cleaner experience in that there’s no ads, there’s no suggested content, and we’re able to maintain a lot of controls. So once we upload the videos, we make a little folder for each recipe and we hide them from public search too, because they’re really out of context, they don’t provide a lot of value. So they’re up there. And then for each embed we have the option, we actually added this to the recipe cards, but you can also do this manually if you decide to do this without a recipe card. They’re looping, they’re muted and they’re autoplay. So they almost appear like gifts, but they load much faster and are easier to interact with.

Bjork Ostrom: And for some people they might think, “Well wouldn’t you just upload that right to WordPress, like you would an image?” But video is so different in that the backend infrastructure that it takes to have a video load really quickly and play and then also the bandwidth that’s required to play those is kind of a different ballgame than images. And there’s been a couple of different things that we’ve experimented with in the past and it with playing video and hosting it ourselves on AWS or different hosting platforms and it’s like “Wow, that gets expensive really quickly.” And so it’s nice to have a platform like Vimeo that does video really well, hosting those videos, but then using Tasty Recipes to kind of facilitate that.

Bjork Ostrom: So one of the things that I love about the experience, like you said, is it’s really clean. And the other thing that I love about it is this gives people the opportunity who want to start including video to record video and to not have to really understand how to edit. So you could record a ten second video of a step along the way and you could use your phone for that and you could use this as a step-by-step video, start to include that extra level of media that is more helpful and explains things a little bit better without having to dive super deep on that. And the other great thing about this update is you actually also worked with Emily on the Pinch of Yum who does all of the video and put together kind of an explainer, a how to or step-by-step video editing a post on WP Tasty. So can you talk a little bit about high level, what some of the takeaways were in that conversation with Emily in regards to how to approach step-by-step video if you want to start including those in your recipe?

Katie Koteen Yeah, absolutely. Even back in October and November that was definitely a point of conversation is how hard are these videos going to be to produce for all these recipes and we really weren’t sure, but once Emily got a system down where basically as she’s shooting those longer form videos that we’re all more used to seeing, that will be like your main YouTube or recipe video. She just does a little extra planning and is basically able to pretty effortlessly put these step-by-step videos together. But it’s just about writing out that recipe, making those steps and making sure you get those overhead shots and just keeping in mind that the purpose of these really is instructional so you don’t have to feel a lot of pressure for them to be perfect or super shiny.

Bjork Ostrom: Line up with the music. There is no music. You don’t have to worry about them.

Katie Koteen Yes. Exactly.

Bjork Ostrom: You don’t have to know how to speed a video up so it goes faster. It’s like doing a FaceTime with a friend and being like, “Here’s this step and here’s how to do it.”

Katie Koteen Exactly. And I’ve also heard that a lot of people are learning how to repurpose certain steps. Like if they’re hosting a baking blog, there’s a lot of steps that they’ll use again and again for other recipes.

Bjork Ostrom: Oh great. So you can reuse it. That’s awesome.

Katie Koteen Yeah.

Bjork Ostrom: Last thing that I want to talk about and as a note we’ll link to that in the show notes as well so people can check that out. Otherwise you can go to wptasty.com and if you hover over, learn and then go to plugin updates, you can see a lot of this information that we’re talking about recapped in that plugin updates post. Last thing that I want to talk about is this thing called structured data. So how does structured data play into all of this? And can you just do a recap of what structured data is for those of us who have heard it, we kind of are sort of familiar with it, but why is it important? What is it and then how does that play into the images or the videos in the instructional steps?

Katie Koteen Yeah, structured data is probably a big old chunk of my life at Tasty Recipes. So basically Tasty Recipes, just big picture, the whole purpose is to add structured data to your recipes, which is basically letting Google and other search engines know exactly what’s on the page and how to render it in search results. So part of doing both the video support and adding the image support for the instructions was also including the structured data markup for those pieces as well. So if you do a Google structured data, if you use the testing tool that they provide, you’ll be able to how Google breaks up your recipe and all that information for the internet to read. Does that answer your question?

Bjork Ostrom: Yeah, it does. It’s a great tool. And for those who haven’t used it before, you can Google inception because you could also say Google quote, Google structured data tool or Google structured data test, one of those should get you to the point where you can literally take a URL from your blog or recipe, and you can go in and you put that URL in the test tool and what it spits back is like, “Hey, we’re going to tell you what we see you telling us, what you’re communicating to us, what this post is about.” And if you have a recipe post, it should tell Google this is a recipe baseline, number one. But then above and beyond that there’s all this additional stuff that you can tell it like, “Here’s the rating, here’s the image we would recommend that you use. Here are the instructions, here are the steps.” And what you’re saying is also within this we’re saying, “Here are the video steps connected to it or the image steps connected to it.”

Bjork Ostrom: So it’s all of this contextual information, some of which we see right away in a search result you can look at it and see it’s in a recipe card. It’s in a search result, the image, the ratings. But some of it we’re telling Google and it’s maybe not using it yet but it’s still good information for it to have. There’s not any disadvantage with over communicating because there probably will be a time or potentially will be a time where Google will say, “Hey we’re going to actually now use this and if you’ve all along been including that information all the better.” Because then Google is going to understand it better, display it better and the idea is there will be more contextual information around that and it will increase clicks. So we’ll link to that in the show notes as well.

Bjork Ostrom: I feel like we could do an entire… This is supposed to be like a little short snippet and I’m trying to keep it at a snippet. So I will wrap the tasty tip section here but I know that people will be interested in learning more and following along we have the WP Tasty blog. We have the resources. You mentioned people might have questions, Katie, how do they reach out, connect with you, follow along with the things that are happening over at WP Tasty.

Katie Koteen Yeah, absolutely. You’re always welcome to click on the little conversation bubble in the bottom right hand side of the page if you’re ever on the WP Tasty site. But you can also email any of us, you can find all of our emails on the about page and we’re always happy to help you get any of this set up.

Bjork Ostrom: Awesome. And want to give a shout out to the WP Tasty team. We talked about Ann and Amber who do such a great job, frontline support and Daniel who does incredible development, Jasmine who helps with some of the affiliate. If any of you are WP Tasty users and to promote that you can connect with Jasmine and we just have a great team there and you are a huge part of that. So Katie, thanks for coming on talking a little bit about what’s happening over at WP Tasty and for leading the charge over there. Really appreciate it.

Katie Koteen Yeah, thanks for having me.

Alexa Peduzzi: And that’s a wrap for this episode of the Food Blogger Pro podcast. Thank you so much for tuning in to the podcast today. It means a lot that you’re here and that you’re part of the Food Blogger Pro community. So much of what we do as food bloggers is based on community. So it’s really cool that you’re a part of this little podcast, little group, just feels awesome. So thank you so much for being here today. If you have any questions about anything that we talked about in today’s episode, you can go to foodbloggerpro.com/249 and you can leave a comment there on the podcast show notes. We’d love to help you out. And if you’re interested in getting access to some of these monthly check-ins, like I mentioned, the Happening Now videos as well as some of the other Food Blogger Pro benefits that come with being a member, you can learn more about Food Blogger Pro membership at foodbloggerpro.com. Otherwise, we’ll see you next time. We’ll be here next week, next Tuesday, and until then, make it a great week.

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