Podcasts Archive

439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi

by Emily @ FBP on Dec 12, 2023 in Food Blog SEO

Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi.

Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator!

Bjork and Joe also discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing.

This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don’t miss it!

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Tiny Bites: How Can Food Creators Succeed in a World with AI?

by Emily @ FBP on Dec 7, 2023 in Food Blog SEO

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI.

It’s hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It’s easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI?

That’s why we’ve asked Jeff Coyle to join us on the podcast. He’s here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI.

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438: Balancing Lifestyle and Recipe Content with Remy Park from Veggiekins

by Emily @ FBP on Dec 5, 2023 in Food Blogger Stories

Welcome to episode 438 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Remy Park.

Remy’s journey to food blogging started as a means of overcoming her history of disordered eating and addiction by sharing a diary-like view into her favorite recipes and lifestyle. Many years later, her blog, Veggiekins, is now her full-time job.

Remy is a pro at balancing sharing lifestyle and recipe content on her various social media platforms and blog, and she explains more about her strategy for repurposing content in this interview. She also shares how she filters what she shares with her followers and how she handles negativity online.

Last but not least, Remy gives her advice for creating a uniform brand aesthetic in her photographs and on her site. It’s a wide-reaching and inspiring interview — grab your headphones!

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437: How Grief, a Diagnosis with MS, and a Biracial Background Shaped Marta Rivera Diaz’s Career as a Food Creator

by Emily @ FBP on Nov 28, 2023 in Food Blogger Stories

Welcome to episode 437 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marta Rivera Diaz from Sense and Edibility.

Every once in a while on the Food Blogger Pro Podcast, we have an episode that feels like “required listening” for food creators. This is one of them! Bjork and Marta have a really thoughtful and moving conversation about the importance of finding your voice as a food creator and presenting your authentic self to your followers and community.

Marta grew up as a child of two active-duty airmen and as a biracial individual (she is half-Black and half-Puerto Rican). She was also diagnosed with MS in her early thirties. All of these experiences have shaped her as a person and as a creator. She speaks beautifully about the effects of her background on her personality and her work, and why it is so important to her to share recipes that reflect her heritage.

It’s a perfect episode for the week after Thanksgiving, as we all reflect on what we’re grateful for in our personal and professional lives. Don’t miss it!

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436: How to Find Success on Pinterest in 2024 with Kate Ahl

by Emily @ FBP on Nov 21, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 436 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media.

This is Kate’s sixth (!!!) episode on The Food Blogger Pro Podcast because she is our go-to resource when it comes to all things Pinterest. And there have been a lot of changes to Pinterest in recent years!

Kate is here to explain those changes (sunsetting Idea Pins, evolving algorithms, and the rise of video) and more in this interview. She also shares more about how her team at Simple Pin Media manages Pinterest accounts for food creators (including Pinch of Yum) and what success looks like on Pinterest.

If you’re confused about Pinterest strategy (who isn’t?!) and/or need some motivation to get back into posting on the platform, this is the interview for you!

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435: Prioritizing Recipe Testing and Purpose in Food Blogging with Michelle Cehn from World of Vegan

by Emily @ FBP on Nov 14, 2023 in Food Blogger Stories

Welcome to episode 435 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Michelle Cehn from World of Vegan.

Michelle has been blogging for a long time (she even has the @vegan handle on Instagram!) and has been passionate about animal rights and vegan cooking from the get-go. But her approach to sharing that mission with her readers has evolved over the years, and she explains more about why in this interview.

Michelle also shares more about how she balances the aspects of her job that bring her joy and a sense of purpose with the business and financial side of running a food blog.

Last but certainly not least, Michelle and Bjork chat about the recipe testing process that Michelle has used for her cookbook and for her blog, and how she recruits volunteers to help test each of her recipes.

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Tiny Bites: Understanding and Reacting to Google Algorithm Updates

by Emily @ FBP on Nov 9, 2023 in Food Blog SEO

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media about the recent Google algorithm updates.

Understanding and Reacting to Google Algorithm Updates

Google has been… very busy in Q3 and Q4 of 2023. If the updates feel nonstop, it’s because they have been.

Some of these updates may impact your site traffic positively, some may impact your site traffic negatively, and some may have no real impact. But every update tends to cause some unease for online creators. So what can you do about them?

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434: Navigating Google Algorithm Updates, Leaning into Email Marketing, and Running Three Food Blogs with Taryn Scarfone from Joy Filled Eats

by Emily @ FBP on Nov 7, 2023 in Building Traffic and Growing Your Audience

Welcome to episode 434 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Taryn Scarfone from Joy Filled Eats.

Taryn started Joy Filled Eats eight years ago and has recently started two additional food blogs, one with her 14-year-old daughter and one with her husband. With each new blog, her approach has become more intentional and strategic — and has seen more rapid success as a result.

In this interview, Taryn shares more about how she manages the responsibilities of three food blogs. She also speaks to the effects of recent Google Algorithm updates and why she has prioritized email marketing for Joy Filled Eats.

Taryn has also hosted a mastermind group for food bloggers, as well as an in-person retreat with fellow food creators. She explains the process of organizing both, in case you feel inspired to do the same!

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433: Transitioning from the Corporate World to Full-time Creator with Zhen Zhou from Greedy Girl Gourmet

by Emily @ FBP on Oct 31, 2023 in Monetizing an Online Food Business

Welcome to episode 433 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zhen Zhou from Greedy Girl Gourmet.

We first got to know Zhen when she joined Bjork for a Coaching Call on Food Blogger Pro back in July, and we loved that conversation so much we wanted to bring her on the podcast!

In this interview, Zhen shares more about her journey from working in the corporate world to working full-time as a content creator. She shares her strategy for monetizing from the early days of blogging up until now, and how she has diversified her income.

Zhen is also working to create a community of food bloggers through her Facebook group (Connecting Bloggers) and is very transparent with the steps she’s taken to find success as a creator.

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432: Creating a Community of Food Bloggers with Morgan Peaceman from Nomaste Hungry

by Emily @ FBP on Oct 24, 2023 in Food Blogger Stories

Welcome to episode 432 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Morgan Peaceman from Nomaste Hungry.

Food blogging (or any career as an online creator or entrepreneur) can sometimes feel like a lonely space. But Morgan Peaceman is working to change that!

Morgan started her blog back in 2018 and has been cultivating a food blogging village ever since. She is extremely intentional about reaching out to fellow food bloggers and like-minded brands to build her community.

She has seen increased success since growing her community, which she attributes to sharing resources, experiences, and contacts with other food creators. In this episode, Morgan talks more about how she has the confidence to reach out to other creators and brands, and why she thinks it’s so important to do so.

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