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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

462: Monetizing Three Blogs, Outsourcing Tasks, and Self-Publishing a Cookbook with Julie Evink from Julie’s Eats & Treats

Emily @ FBP
by Emily @ FBP on May 21, 2024 in

Welcome to episode 462 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Evink from Julie’s Eats & Treats.

Julie started her first blog, Julie’s Eats & Treats, back in 2010. Since that time she has taken her site full-time, started two other blogs, grown a team, and is self-publishing a cookbook!

In this interview, Julie shares more about growing her blog and how that experience changed her approach to her other two sites. She also chats about outsourcing tasks, how she hires team members, and what she thinks is working really well in her businesses currently.

Her cookbook is being released today (May 21!), so we also get to hear about the process of self-publishing a cookbook. It’s always fun to hear about the journey of someone who has been blogging for as long as Julie has (14+ years!) and we know you’ll enjoy this interview as much as we did.

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461: Building a Career as a Photographer and Storytelling Through Visuals with Alanna O’Neil

Emily @ FBP
by Emily @ FBP on May 14, 2024 in

Welcome to episode 461 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alanna O’Neil.

Alanna O’Neil has been a photographer for almost as long as she can remember. Despite starting her career in fashion, she took a risk and moved to Hawaii to start a career as a photographer and hasn’t looked back.

In this interview, Alanna shares more about building a career as a freelance photographer, developing your skills as a photographer, building a portfolio, and the importance of storytelling through visuals.

She has an incredibly calming and inspiring energy, and this interview will give you a lot to think about as an entrepreneur, creative, and photographer. Don’t miss it!

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460: How Yasmin Henley Recommitted to Her Blog and Grew to 85,000 Monthly Sessions

Emily @ FBP
by Emily @ FBP on May 7, 2024 in

Welcome to episode 460 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yasmin Henley from By the Forkful.

Yasmin started By the Forkful (her second blog) in 2019 and quickly qualified for Mediavine. But, as often happens, life got in the way when she had her daughter and went back to work full-time. After taking a step back and being removed from Mediavine, Yasmin has worked hard to bring her site back to life.

In the last year she has built the traffic on her site back up to 85,000 monthly sessions and is once again part of an ad network! In this interview she shares more about her process for growing site traffic, the role of social media in driving traffic to her site, and how she balances her full-time job, family, and blog.

We loved this interview with Yasmin — she’s an open book and her honesty is so refreshing and helpful for anyone building a business!

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459: How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance

Emily @ FBP
by Emily @ FBP on Apr 30, 2024 in ,

Welcome to episode 459 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lisa Bass from Farmhouse on Boone.

Lisa Bass first started her site, Farmhouse on Boone, in 2016. Since then, she has diversified her brand to include a podcast, YouTube channel, courses, and more (all while raising 8 children)!

In this podcast interview, Bjork and Lisa talk about balancing her business with her family life, and how she has built a team to support her business over the years. Lisa also chats about how each arm of her business ranks in terms of income, and why she continues to prioritize YouTube.

Lisa has been one of our most-requested podcast guests and we’re so happy to have her join us! Hope you enjoy the episode.

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458: SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency with Marley Braunlich

Emily @ FBP
by Emily @ FBP on Apr 23, 2024 in

Welcome to episode 458 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Braunlich from Baked Abundance.

Marley Braunlich started working full-time at an SEO agency shortly after launching her food blog, Baked Abundance. In this interview, she shares more about balancing a full-time job and a side hustle (especially when they’re both in the same industry!) and how she manages burnout.

Marley also explains what tips and tricks she has learned from her full-time job and how she has worked to optimize her site for search engines and build domain authority.

If you want to increase your site traffic (who isn’t?!) without losing the aspects of food blogging that bring you joy, you won’t want to miss this interview!

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456: Monetizing, Diversifying, and Leaning Into Pinterest and Email with Chelsea Clarke

Emily @ FBP
by Emily @ FBP on Apr 9, 2024 in

Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route.

We are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview.

Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing).

Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)!

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455: Creating Your Own Products and Adding a Revenue Stream with Barbara Hobart

Emily @ FBP
by Emily @ FBP on Apr 2, 2024 in

Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart.

Barbara Hobart is a television writer and producer who also happens to work with food bloggers and other entrepreneurs to identify, create, and manufacture custom products.

In this interview, Bjork and Barbara chat about why food creators might consider selling their own products to generate new revenue streams and increase brand awareness. They walk through all of Barbara’s recommendations for how to develop, manufacture, and distribute a product, and what kinds of products tend to perform well for food creators.

We always love to chat about diversifying income streams on the podcast, and this is a great episode to get you thinking about how you might do that! Don’t miss it.

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454: Catherine Zhang on Being a Netflix Star and the Power of Social Media

Emily @ FBP
by Emily @ FBP on Mar 26, 2024 in

Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang.

Catherine Zhang has quite a resume: she was on (and won) Netflix’s Zumbo’s Just Desserts season 2, runs two food blogs, has over 1 million followers between Instagram and TikTok, and owns Kurepu Crepes — a dessert shop with locations in Perth and Sydney. She also happens to have a Bachelor of Science majoring in Food and Nutrition Science, and spent two years working in pastry kitchens.

Safe to say, she has had tremendous success as a creator over the last few years. In this podcast interview, Bjork and Catherine chat about her professional journey, how she balances her businesses, and the power of social media.

It is a really fun and inspiring interview — Catherine is so intentional about everything she does for her businesses and will definitely leave you with a lot to think about.

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453: Balancing a Full-time Job and Your Food Blog with Vincent DelGiudice

Emily @ FBP
by Emily @ FBP on Mar 19, 2024 in

Welcome to episode 453 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Vincent DelGiudice from Always From Scratch.

We first met Vinny when he joined Bjork for a Coaching Call in 2023. He is on the podcast this week to chat more about his career journey — including how he made the leap from working as a full-time speech-language pathologist to where he is now.

Vinny started his blog, Always From Scratch, in 2019 and has had lots of success in that short amount of time — including qualifying for Mediavine and reaching over 100,000 followers on Instagram. While he contemplated taking his site full-time last year, he has since decided to hold off and shares more about his decision-making process in this interview.

Vinny and Bjork chat about balancing a full-time job with your blog, how you can use your blog as a “business card” for other job opportunities, and how to create a work-life that fills your cup.

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