294: Bake Offs – Producing a Different Kind of Recipe Content for a Food Blog with Erika Kwee

An image of baking utensils on a table and the title of Erika Kwee's episode on the Food Blogger Pro Podcast, 'Bake Offs.'

Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog.

Erika has a food blog, The Pancake Princess, but her most popular posts aren’t about recipes that she has developed herself.

Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers’ favorites.

In today’s episode, we’re diving deep into Erika’s Bake Off posts and taking about how she produces this comprehensive and unique content for her blog.

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293: A $100k Side Hustle – How to Balance a Full-Time Job and a Profitable Side Hustle with Brett Lindenberg

An image of a computer on a desk and the title of Brett Lindenberg's episode on the Food Blogger Pro Podcast, 'A $100K Side Hustle.'

Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job.

It can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it.

This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy!

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292: Life Profitability – Building a Business that Can Serve Your Life with Adii Pienaar

An image of coin money and the title of Adii Pienaar's episode on the Food Blogger Pro Podcast, 'Life Profitability.'

Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, “Life Profitability.”

When starting and building your own business, it’s easy to get “tunnel vision” and put all of your time, effort, and thoughts into making it succeed.

But will all of that brain-space spent on your business make your life more fulfilling?

Adii is here today to talk about why that’s not necessarily the case, and instead, argue for the need of a healthy balance between life, business, and productivity. This interview will have you challenging your definition of success and inspire you to work towards creating a more mindful, value-driven life and brand.

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291: Going Live – How to Inspire Your Audience Through Live Events with Angel Marie

An image of a microphone and the title of Angel Marie's episode on the Food Blogger Pro Podcast, 'Going Live.'

Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars.

Webinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online.

That said, presenting information to your audience in a live event may seem a bit overwhelming. There’s the marketing piece, the “getting ready to go live” piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice.

It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events.

Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she’s here on the podcast to help you become more confident in presenting your ideas in a live setting. She’s an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience.

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290: Blogger Burnout – Ways to Strengthen Your Relationship with Your Work with Bjork Ostrom

An image of matches and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Blogger Burnout.'

Welcome to episode 290 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about blogger burnout and how you can improve the relationship you have with your work.

When you’re living that solopreneur life, the process of starting and growing your blog can get overwhelming. The countless tasks, to-dos, and responsibilities can really add up over time, leading to a sense of fatigue and burnout.

In this episode, Bjork shares seven different concepts that can help you combat those feelings of blogger burnout and fall back in love with your work.

And we’d love to hear about your experiences in the comments below –– how do you overcome those feelings of burnout?

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289: The Rise – How the COVID-19 Pandemic Has Affected the Restaurant Industry and Celebrating Black Culture in American Food with Marcus Samuelsson

An image of food on a plate and the title of Marcus Samuelsson's episode on the Food Blogger Pro Podcast, 'The Rise.'

Welcome to episode 289 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chef Marcus Samuelsson about his experience in the restaurant industry during the COVID–19 pandemic and how he is celebrating Black culture through food.

Marcus Samuelsson is a chef, an immigrant, a restaurateur, and an author, and he’s here to talk about the restaurant and food industry and Black food culture in America.

You’ll first hear about his experiences as a restaurateur and how he has essentially had to start from scratch and reinvent himself during the COVID–19 pandemic. Food is a way that we communicate with and relate to one another, so the pandemic is creating some unique challenges in the restaurant and food industry.

Then he talks about Black food in America and how we can learn and grow in our understanding of Black culture through food. He’ll encourage you to do the work and immerse yourself in the incredible foods and dishes that celebrate Black culture, as well as share the story of his new book, “The Rise.”

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288: Email for Bloggers – Maximizing the Value of Your Email List with Allea Grummert

An image of a computer desk and the title of Allea Grummert's episode on the Food Blogger Pro Podcast, 'Email for Bloggers.'

Welcome to episode 288 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert about marketing your blog to your email list.

How would you describe your email marketing strategy?

Solid? Not quite? Not even close?

Regardless of how much time and effort you’ve spent building and maintaining your email list, this interview with Allea Grummert from Duett will help you grow, refine, and nurture the email subscribers you have for your blog. She talks about welcome sequences, segmentation, opt-ins, and more –– enjoy!

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287: Entrepreneurial Balance – An Honest Conversation about Life and Business with Russ and Natalie Monson

An image of a gymnast and the title of Russ and Natalie Monson's episode on the Food Blogger Pro Podcast, 'Entrepreneurial Balance.'

Welcome to episode 287 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Russ and Natalie Monson about building online businesses.

As entrepreneurs, business owners, and bloggers, we know that it’s sometimes tough to find balance between life and work.

That’s what we’re focusing on in this interview with Russ and Natalie Monson from Super Healthy Kids and Prepear. Throughout their time as entrepreneurs, they’ve grown a food blog, built an app, received funding for their business, and more.

In this episode, you’ll learn how they do it all while maintaining a healthy balance with their other responsibilities.

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286: Build Your Team – How to Write an Eye-Catching Job Listing and Hire the Right People with Emily Perron

An image of people in an office and the title of Emily Perron's episode on the Food Blogger Pro Podcast, 'Build Your Team.'

Welcome to episode 286 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about hiring freelance help.

One of the inevitable truths of running and growing your own business is that you’ll need to hire some help at some point.

But how do you make sure that your job listing is as eye-catching and descriptive as it can be? How do you ask the right questions in an interview? How do you make sure you’re hiring the right person for the job?

That’s what Emily is here to talk about today! In this episode, we dive deep into the world of hiring freelancers, from figuring out when it’s time to hire to all of the boxes you should check throughout the hiring process.

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285: FBP Rewind – Feeling Stuck – What To Do When You Feel Like You’ve Done Everything with Bjork Ostrom

An image of a cassette tape and the title of the 285th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 285 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to an episode we shared earlier this year about what to do when you feel like you’ve done everything.

I’m sure there has been a time in all of our blogging journeys where we feel like we’re doing everything we can, yet the traffic, income, subscriber, and/or follower numbers just aren’t moving.

So what do you do then? What do you do when you feel like you’ve done everything you can?

That’s what this episode is all about. Bjork will offer some high-level advice and specific strategies that you can implement when you’re feeling stuck.

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