Close the navigation menu

The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

078: How to Build a Sales Funnel with Chris Davis from Automation Bridge

Raquel
by Raquel on Dec 20, 2016 in

Welcome to episode 78 of the Food Blogger Pro podcast! This week, Bjork interviews Chris Davis from Automation Bridge and ActiveCampaign about using marketing funnels to drive sales for your business.

When most people have a new product for their business, the first thing they want to do is go tell the world how amazing it is and try to get people to buy. That’s the point of creating a product, right?

Not so fast, says Chris Davis from Automation Bridge. The sale starts way before you every publish your product or need people to start buying. The sale starts with your first interaction with your potential customer – and that interaction should be friendly, helpful, and interesting to the customer. This is the start of your sales funnel, and in this episode Chris talks about what to do next.

Keep Reading

077: How To Stay Inspired by Using New Tech with Joel Comm

Raquel
by Raquel on Dec 13, 2016 in

Welcome to episode 77 of the Food Blogger Pro podcast! This week, Bjork interviews Joel Comm about how embracing trending technologies has kept his business fresh.

In the internet world, things move at a very fast pace and new technology – think social platforms, media, and gadgets – come out all the time. So do you jump on the bandwagon and try these new technologies, or wait until they’re vetted by others?

Joel Comm has found that trying new technologies not only increases your chance of success (just think about his iPhone app that went to the top!), but that it can also help you stay inspired with your business.

Keep Reading

076: Using Analytics to Build Your Blog with Jeff Sauer from Jeffalytics

Raquel
by Raquel on Dec 6, 2016 in , ,

Welcome to episode 76 of the Food Blogger Pro podcast! This week, Bjork chats with Jeff Saur from Jeffalytics.com about how you can use Analytics to increase your chances for blog success.

Oftentimes, when new bloggers start blogging, the only stat they really care about is whether or not their content is being seen by someone.It’s satisfying to see the first day we get 50 pageviews, or 100, or even 1,000. We check our analytics to make sure our content is getting seen.

However, Analytics can be much more powerful than this. Used correctly, they can help you generate ideas for content, show you what’s really working, and help you guide your business overall. In short, proper use of Analytics can really help you accelerate your blog and business.

Jeff Sauer has made his career out of helping people use Google Analytics. Today, he’s here to give us some of his best tips.

Keep Reading

075: How To Effectively Share Your Content on Social with Garrett Moon from CoSchedule

Raquel
by Raquel on Nov 29, 2016 in ,

Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule.

When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it’s done (preferably for a long time after).

Keeping tabs on everything you need to do – including promoting it now, in a couple weeks, and around those holidays when it would make good shareable content – can be really tough. So, Garrett and his cofounder Justin created CoSchedule to make this process easier. Along the way, they discovered some unique insights into the world of social sharing.

Keep Reading

074: How to Use Your DSLR Camera to Make Awesome Videos with Caleb Pike from DSLR Video Shooter

Raquel
by Raquel on Nov 22, 2016 in

Welcome to episode 74 of the Food Blogger Pro podcast! This week, Bjork chats with Caleb Pike from DSLR Video Shooter about how you can use your DSLR camera to make great food videos.

By now, it’s pretty apparent how powerful food videos can be for a brand. They’re awesome! However, there are a lot of technical things to know when it comes to using your DSLR camera as a video camera.

Caleb Pike has made his name by helping people learn how to use their DSLR cameras for shooting video. In this episode, he not only talks about important settings you need to pay attention to, but he also talks about how to make sure none of your video ever gets accidentally deleted.

Keep Reading

073: How to Publish Consistent and Quality Content with Jessica Merchant from How Sweet It Is

Raquel
by Raquel on Nov 15, 2016 in ,

Welcome to episode 73 of the Food Blogger Pro podcast! This week, Bjork chats with Jessica Merchant from the blog How Sweet It Is about consistently creating great content.

In blogging, content is huge. It’s not the only important thing, but it’s the foundation of your business. Creating great content is really important.

Just as important is creating content often. A blog needs fresh, exciting ideas to thrive. new content is what your existing readers want to see.

However, doing both those things – creating really great content on a consistent basis – can be really tough. It definitely involves dedication and skill to do right. Jessica Merchant from How Sweet It Is definitely has that dedication and skill, and today she’s here to tell us just how she manages to make consistent and quality content every single week.

Keep Reading

072: FBP Member Spotlight: Sam Turnbull from It Doesn’t Taste Like Chicken

Alexa @ FBP
by Alexa @ FBP on Nov 8, 2016 in , ,

Welcome to episode 72 of the Food Blogger Pro podcast! This week on the podcast, Bjork is talking with Sam Turnbull from It Doesn’t Taste Like Chicken in our first ever Member Spotlight episode!

Many FBP members dream of leaving their full-time jobs in order to put all of their time and effort into their blog; Sam was able to do that very thing.

Since leaving her job last year, Sam has experienced some great successes with her blog – including landing a book deal. In order to get there, however, Sam had to learn how to relate to her readers and publish content they love.

Keep Reading

071: Finding your Raving Fans through Facebook Live with Amanda Rettke from I Am Baker

Raquel
by Raquel on Nov 1, 2016 in , ,

Welcome to episode 71 of the Food Blogger Pro podcast! This week, Bjork interviews Amanda Rettke from I Am Baker about her success with Facebook Live and how it has helped connect her with her audience.

They say you only need 1,000 raving fans to create a successful business. Just 1,000! However, raving fans can be hard to come by. Where do you get them? How do you know they love you and the work you are doing?

Amanda struggled with this a bit for the first few years she was in business. She knew she had great fans, but she didn’t feel like she really connected with them. And then she decided to try Facebook Live. Her raving fans loved being able to see and interact with her live, and she loved being able to connect with them. Facebook Live has been the experience Amanda needed to feel connected with her readers, and today she is here to tell us how she did it.

Keep Reading

070: The Story Behind Two Successful (But Very Different) Online Businesses with Steve Chou

Raquel
by Raquel on Oct 25, 2016 in ,

Welcome to episode 70 of the Food Blogger Pro podcast! This week, Bjork chats with Steve Chou from MyWifeQuitHerJob.com about building two eCommerce businesses – one that sells physical products, and the other that sells digital products.

Steve’s wife Jennifer decided to quit her job in 2007, and within one year replaced her six-figure income with an eCommerce business selling physical products. Steve started blogging about how she did it and later quit his job – fully replacing his salary – with an eCommerce business selling digital products.

These two businesses had one thing in common: they were eCommerce businesses. Everything else, from the customer acquisition to the time it took to generate a decent income, varied widely. However, Steve and his wife have learned a lot over the last few years running their two eCommerce businesses, and today Steve is here to share some of his knowledge with us.

Keep Reading

069: Building a Brand on National TV with Jocelyn Delk Adams from Grandbaby Cakes

Raquel
by Raquel on Oct 18, 2016 in , ,

Welcome to episode 69 of the Food Blogger Pro podcast! This week, Bjork chats with Jocelyn Delk Adams from Grandbaby Cakes about growing her audience and building her brand by way of National TV.

If you’ve ever dreamed of being a TV star, starting a food blog probably wasn’t your first idea for how to get there. However, for Jocelyn Delk Adams of the popular blog Grandbaby Cakes, her food blog was just the ticket she needed.

Jocelyn started her TV career with her local TV channels, then slowly moved up to the big networks. She’s now been seen on National shows such as Rachel Ray and the Today Show. She loves where her experiences have taken her and attributes much of her blog’s success to her effort to get her blog in front of new faces via TV appearances.

Keep Reading