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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

240: Income – Making More Money Without Doing More Work with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Feb 4, 2020 in ,
An image of coins and the title of the 240th episode on the Food Blogger Pro Podcast, 'Income.'

Welcome to episode 240 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through the ways you can create income without doing more work.

Making more money without doing more work…that’s the dream, right?

Well, now it’s a reality!

Bjork is here today to chat through some of the ways you can work smarter and make more money without doing more work. It’s a really helpful reminder that we don’t necessarily need to be hustling all the time to get our businesses to a new level; some small tweaks in your day-to-day can help get you there as well.

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239: Ten Years – The Seasons of Pinch of Yum with Lindsay Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 28, 2020 in ,
An image of candles and the title of Lindsay Ostrom's episode on the Food Blogger Pro Podcast, 'Ten Years.'

Welcome to episode 239 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about navigating the different seasons in her blogging journey.

Pinch of Yum is turning 10 this year, and as I’m sure you can imagine, it has changed quite a bit in that time.

In today’s episode of the podcast, you’ll hear about the different seasons of Pinch of Yum and how Lindsay navigated them while building her blog into a business. And she covers it all – from running her blog as a side hustle to transitioning to it being her full-time gig to hiring team members to current day.

Regardless of what season of your blogging journey you’re currently in, you’ll find a lot of advice in this episode that can help you navigate the good, the tough, and everything in-between.

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238: Understanding Ads – How to Increase Your Earnings from Ads with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 21, 2020 in
An image of a computer and the title of the 238th episode on the Food Blogger Pro Podcast, 'Understanding Ads.'

Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site.

Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements?

That’s what Bjork is here to talk about today! He’s sharing seven tips to help you increase the earnings you’re receiving from the ads you’re running on your site without having to increase your pageviews.

From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue!

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237: The One Thing – What We’re Excited to Focus On in 2020

Alexa @ FBP
by Alexa @ FBP on Jan 14, 2020 in
An image of glasses and the title of the 237th episode on the Food Blogger Pro Podcast, 'The One Thing.'

Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the “one thing” they’re excited to accomplish in 2020.

This is a different kind of podcast episode, but we think you’re really going to like it.

Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down your focus and think through that “one thing” you’re excited to accomplish this year.

And that’s exactly what we’re doing in this interview! Alexa, Bjork, and Emily each share the one thing they’re excited to tackle in 2020, and we hope that it encourages you to figure out your “one thing” as well.

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236: Themes – Performance-Focused Designs with Bill Erickson

Alexa @ FBP
by Alexa @ FBP on Jan 7, 2020 in ,
An image of a computer screen and the title of the 236th episode on the Food Blogger Pro Podcast, 'Themes.'

Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog.

Bill is a WordPress developer, and he’s here today to chat about the impact your site’s design can have on performance and user experience.

Bill works with food blogs quite a bit (Pinch of Yum included), so you’ll really appreciate the advice he gives from a food blogging perspective. From figuring out what fonts to use to understanding how themes and design can impact site speed, this episode is packed with easy-to-understand tips and advice about design.

It’s a really cool interview, kind of different from our norm, but we hope you enjoy it and learn something if you’re pursuing a site redesign this year.

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235: FBP Rewind – Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 31, 2019 in
An image of a cassette and the title of the 235th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 235 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can set better goals in the new year.

Tomorrow we welcome a new year and a new decade (depending on who you ask). And that’s why we thought it was important to rewind back to our 131st episode, Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom.

We all know how new years resolutions or goals typically go: we’re ambitious and make a ton of changes, and we slowly but surely fall out of those habits we once wanted to strengthen.

If you’ve experienced this with your new years goals, you’re not alone. And if you have some goals or resolutions you wish to keep this year, we think you’re really going to love this episode. Bjork’s tips will help you create goals that will last and help you accomplish those goals with the right mindset.

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234: FBP Rewind – How to Level Up Your Life with UJ Ramdas

Alexa @ FBP
by Alexa @ FBP on Dec 24, 2019 in
An image of a casette and the title of the 234th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation.

For today’s FBP Rewind episode, we’re rewinding back to episode 124 – How to Level Up Your Life with UJ Ramdas.

UJ is the co-creator of The Five Minute Journal and the co-founder of a company called Intelligent Change, and I thought this was a particularly fitting episode to reshare at the end of the year because we all like to review each year and make goals or resolutions for the new year.

And our hope is that some of the principles and tools that UJ and Bjork talk about in this episode can make a positive impact in your new year.

So if you’re looking for a little accountability and actionable ways you can accomplish those goals next year, I think you’re really going to enjoy this episode.

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233: 7 Questions – Ask Yourself These Questions at the End of the Year with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 17, 2019 in
An image of question marks and the title of the 233rd episode on the Food Blogger Pro Podcast, '7 Questions.'

Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year.

At the end of each year, we all get a little retrospective. How did this year go? Was it a good year or a not-so-great year? What can I do differently next year?

This episode will help you evaluate the current year in anticipation for the year ahead. Bjork outlines the seven questions you should ask yourself to help you assess, plan, and adjust the way you tackle your business each year.

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232: Repurposing Video – Maximizing the Impact of Recipe Videos with Brita Britnell

Alexa @ FBP
by Alexa @ FBP on Dec 10, 2019 in ,
An image of a camera with food on it and the title of the 232rd episode on the Food Blogger Pro Podcast, 'Repurposing Video.'

Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.

If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever.

Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.

You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy!

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231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie

Alexa @ FBP
by Alexa @ FBP on Dec 3, 2019 in ,
An image of a person using a laptop and the title of the 231st episode on the Food Blogger Pro Podcast, 'A Better Experience.'

Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites.

If you’ve been around the food blogging industry for the past few years, you’ve probably heard the word “engagement” more than any other metric. And that’s because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers.

And that’s why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers’ sites. And if you’ve visited our sister site, Pinch of Yum, lately, chances are you’ve seen Slickstream in action. Heck, you might have even used Slickstream without even knowing.

This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy!

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