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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

230: Membership Sites – How to Gain and Retain Members with Mike Morrison

Alexa @ FBP
by Alexa @ FBP on Nov 26, 2019 in
An image of ‘all-in’ hands and the title of the 230th episode on the Food Blogger Pro Podcast, 'Membership Sites.'

Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience.

You’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience?

That’s where Mike comes in. He’s here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members.

And even if you don’t have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy!

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229: Email Marketing – Strategies for Bloggers with Allea Grummert

Alexa @ FBP
by Alexa @ FBP on Nov 19, 2019 in , ,
An image of a computer and a camera and the title of the 229th episode on the Food Blogger Pro Podcast, 'Email Marketing.'

Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.

What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out?

Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.

We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea!

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228: Focus – The Freedom of a Niche with Isabel Orozco-Moore

Alexa @ FBP
by Alexa @ FBP on Nov 12, 2019 in ,
An image of a camera on a table and the title of the 228th episode on the Food Blogger Pro Podcast, 'Focus.'

Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.

It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.

But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy!

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227: FBP Rewind – 5 Tips to Improve Your Food Photography with Rachel Korinek

Alexa @ FBP
by Alexa @ FBP on Nov 5, 2019 in ,
An image of a cassette with a blue filter and the title of the 227th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with food photographer, Rachel Korinek.

It’s time for another FBP Rewind episode, and this one is extra special because we’re rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek.

Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual.

It’s a great episode, and we hope you can apply some of these tips and skills to your own photography. Let’s rewind!

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226: FBP Rewind – The Year of the Pivot with Melissa Coleman

Alexa @ FBP
by Alexa @ FBP on Oct 29, 2019 in ,
An image of a cassette with a blue filter and the title of the 226th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Melissa Coleman called, “The Year of the Pivot.”

We’re rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha.

This episode is still one of our very favorite FBP Podcast episodes, and we think it’ll be helpful, especially since we’re already a month into the Q4 craziness that we typically face as food bloggers.

I think Melissa’s experiences will resonate with you as she talks about why it’s important to play, how to recover from a “fall” in your business, and how to find what feeds your soul.

This is such a great episode, and we’re so excited to re-share it with you today!

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225: Your Questions Answered – Bjork Answers Your Blog Monetization, Content, and Social Questions

Alexa @ FBP
by Alexa @ FBP on Oct 22, 2019 in ,
An image of cards with questions marks on them and the title of the 225th episode on the Food Blogger Pro Podcast, 'Your Questions Answered.'

Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A.

This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member!

We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today.

Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy!

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224: 5 Routines – Adding Structure to Your Day with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Oct 15, 2019 in
An image of a desk with papers and a computer and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, '5 Routines.'

Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused.

Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life.

While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable.

We hope this episode gets you excited about the wonderful world of routines!

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223: Full Potential – Extracting All of the Juice from Your Content with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Oct 8, 2019 in , ,
An image of oranges and the title of the 223rd episode on the Food Blogger Pro Podcast, 'Full Potential.'

Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog.

As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can?

This episode focuses on juicing your older content for all that it’s worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog.

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222: All In – Leaving a Full-Time Job to Work on a Side Gig with Tommy Griffith

Alexa @ FBP
by Alexa @ FBP on Oct 1, 2019 in ,
An image of poker chips and the title of Tommy Griffith's episode on the Food Blogger Pro Podcast, 'All-In.'

Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job.

Today’s guest is Tommy Griffith, the man behind ClickMinded, the site that helps businesses learn more about SEO.

But that’s not the entire focus of today’s episode. In fact, it’s about leaving his stable full-time job to pursue his side-gig. He talks about the importance of finding your unfair advantage, why you’re the most important part of your business, and how to build a successful sales funnel.

Tommy has such an interesting story, and we hope you enjoy this episode!

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221: Live – Bjork Goes Live to Answer Your Blogging Questions

Alexa @ FBP
by Alexa @ FBP on Sep 24, 2019 in , ,
An image of a computer and the title of Bjork Ostrom’s Instagram Live episode on the Food Blogger Pro Podcast, 'Live.'


Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging.

One of our favorite things about working with a community for food bloggers is connecting with that community.

When we were thinking about ways we could connect with our podcast community, we quickly figured out that it’s difficult to connect with your podcast listeners. Podcast episodes are typically made up of two distinct “sides” — a recording happening on one side, and then the listening happening on the other. Rarely do those sides meet in the middle.

That is, of course, until today. 😉

Bjork went live on Instagram yesterday to connect with our community and answer their blogging questions, and we turned it into today’s podcast episode! He answers questions SEO, keywords, podcasting, monetization, and more, and all of the questions you’ll hear are sourced from our incredible community. Enjoy!

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